In this episode, James Breese shares invaluable marketing lessons gleaned from his recent trip to Istanbul. If you're a health and fitness professional (or just interested in effective marketing strategies), this episode is a must-listen. James's experiences in the bustling streets of Istanbul offer a fresh perspective on how to attract, not repel, potential clients. Tune in to discover how a simple stroll for dinner can revolutionize your approach to marketing!

Timeline Summary:

• [00:01:22] Exploring the Real Istanbul
• [00:02:54] A Marketing Lesson from Istanbul's Streets
• [00:06:12] Attracting Clients Like a Magnet

Key Takeaways:

1. Connectivity Challenges: James's struggle with internet access in Istanbul highlights the importance of being prepared for connectivity issues while traveling.
2. Cultural Exploration: His experience with locals showcases the value of authentic cultural immersion.
3. Local Trends Insight: Observations about Turkey's hair and teeth trends reveal the power of niche markets.
4. Marketing Approach: The main lesson from Istanbul's restaurateurs: aggressive marketing repels, while personal connection attracts.
5. Client Attraction Strategy: For fitness professionals, this translates to attracting clients through relatable, value-driven interactions rather than hard selling.
6. Social Media Etiquette: The importance of natural, engaging social media interactions over forceful direct messaging.
7. Adapting Marketing Tactics: The episode emphasizes the need to evolve marketing strategies to be more human-centric in 2024 and beyond.

Links and Websites Mentioned:

• Strength Matters
• Free Website Audit

Quotes:

"You don't want to go and try and pull people into your services, kicking and screaming. You want to attract them like a magnet." - James Breese

"Connect with them on a personal human-to-human level, then ask them if they want to do business with you." - James Breese

"Don't be those guys in the street... Attract in a nice way to stand out as a professional service in 2024 and beyond." - James Breese

"Strike up a nice, natural conversation. That's all you got to do because it's attracting in a nice way." - James Breese

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