Marketing Made Easy by Jottful

If your business is like most, showing up prominently in search-engine results is important. But search engine optimization (SEO) often seems complicated, expensive, and ineffective.

Vanessa helps us understand what practical actions business owners could (and should!) be taking.

In this episode, Vanessa shares with us:

• How do search engines decide what to show?
• How, as a business owner, do we find the keywords we should optimize for?
• How long will it take to see results?

• What tasks should you get help with — and what should you do yourself?
• What should you look for in your first marketing hire?
• How can you best manage this person to make them successful?

It’s difficult to stand out in a sea of similar businesses. Luckily, there is a way that you can differentiate yourself from the competition — while standing up for a cause you believe in at the same time.

In this episode, Sheryl talks with us about:

• The benefits of incorporating giving into your business;
• How to select the perfect nonprofit partner;
• The different types of campaigns you can implement; and
• How to evaluate the success of your collaboration.

Struggling to think of things to write about? Worried that if you start a blog you’ll quickly run out of topics?

You know that posting fresh content on your website and showing up on social media is important for brand awareness, but how can you sustain it for the long run? In this episode, Trisha shows us how to easily generate an entire year's worth of content ideas.

Does marketing ever feel like a black hole of waste and confusion? Preston shares practical advice about how you can use the StoryBrand method to clarify your messaging — so you can build a marketing-and-sales system that actually works.

Emily tells us that for very dollar your business invests in email marketing, you can expect to see $38 in return. It's the highest ROI marketing channel. So how can you take advantage of it?