Marketing Made Easy by Jottful

Will Russell's first business was not a success; he sold a single ebook for $9, then gave up. When he started his agency, Russell Marketing, he tried every business generation tactic he could think of in his first year; some worked, others failed miserably. Then, Will learned the secret to successful launches. His agency now helps launch other businesses and products, including multi-million-dollar crowdfunding campaigns on Indiegogo and Kickstarter. 

Learn how Will's team helps entrepreneurs create and scale powerful marketing systems that turn strangers into prospects, customers, and lifelong advocates.

Marketing tactics discussed in this episode include:

• Launch strategies
• Building marketing systems
• Capturing prospects 

Envy Creative, the video production company and agency Mike Vannelli initially founded out of his home, has (not surprisingly!) relied on video marketing to power its impressive growth. Mike now employs a team of 13 that has produced more than 4300 videos. Video marketing — on both paid advertising and unpaid channels — drives 60% of his company's growth. Learn how Mike and his team think about video creative, test different channels, and built a sales funnel that converts qualified inbound leads into customers. 

Marketing tactics discussed in this episode include:

• Video marketing 
• Video production
• Building a target audience

Annie P. Ruggles recalls the day she realized that unless she started taking a more proactive approach to selling, her marketing efforts would be all in vain. 

In this episode, she shares her own struggle with "sales avoidance" and the steps she took to overcome it. You'll learn strategies for becoming more effective at selling — so you can grow your business and have fun doing it!

Marketing tactics discussed in this episode include: 

• Sales
• Sales strategies

Word-of-mouth referrals are doubly good: they're less expensive than marketing-generated leads and, because they often come from existing customers, they tend to be better qualified. We'd all love to get more referrals, wouldn't we? But how do we build up a referral business, especially if we're starting out with just a couple of clients? 

In this episode, business coach Laura Khalil will step us through the process she goes through with her clients. You'll learn how smart business owners lay the foundation required to build a sturdy referral-based business. 

Marketing tactics discussed in this episode include: 

• Referral marketing
• Social media strategy
• Marketing funnels

Lindsay Pinchuk started her business, Bump Club and Beyond, in 2010 as a side gig. She was pregnant and had $500 in her pocket. Within eight years, her business was reaching 1.5MM parents and parents-to-be — attracting multiple acquirers. She sold the business and continued to lead the brand, doubling its reach over the next few years.

In this episode, Lindsay will share the smart and simple steps she took to gain momentum in the very beginning.

Marketing tactics discussed in this episode include:

• Events
• Partnerships
• Publicity/PR
• Customer testimonials

Destini Copp was a marketing student, corporate marketer, and marketing professor before starting her own marketing-coaching business. In other words: Destini knows a thing or two about marketing! But she nonetheless found it very challenging to market her newly established business.

In this episode, Destini will talk about how she learned to focus intensely on driving traffic to her website and into a series of "automated sales funnels." You'll learn the specific tactics she employs (and you could, too!) to get website visitors and convert them into paying customers. 

Marketing tactics discussed in this episode include:

• Sales funnels
• Writing a book
• Publicity/PR
• Speaking
• Guest podcasting
• Content marketing

Last year, Ellen Jantsch's growth marketing agency literally went from 0 to 60 (inbound leads per month, that is). Like most new businesses, Tuff initially struggled to gain traction. She relied on spurts of new clients from networking and outbound sales but was frustrated by the slow, unpredictable growth. Then she started treating Tuff like a client, applying the agency's own growth methodology. Learn how Ellen's team prioritized and tested marketing approaches before discovering the engine that now powers Tuff's growth.

Marketing tactics discussed in this episode include:

• Organic SEO
• Outbound sales
• Cold email
• Speaking
• Podcast guesting
• Hosting events

Jennifer Zhang started a watch company six months out of college. She was broke and had just quit her full-time job. Within two weeks, she launched a successful Kickstarter campaign and turned a $1K investment into $91K in sales. Her company continued on to sell $400K in its first year — during the COVID pandemic! 

In this episode, Jennifer will pull the curtain back and share how she has used marketing to achieve such rapid success. Learn her secrets for pitching journalists, crowd-funding promotion strategies, and how to know when it's time to hire outside marketing help.

Marketing tactics discussed in this episode include:

• Publicity/PR
• Crowdfunding
• Google Ads & retargeting
• Social media (Instagram)
• When to hire outside marketing help

Cheryl Czach had a comfortable executive-coaching business, serving corporate clients she acquired through word-of-mouth referrals. But a massive disruption in the market ("The Great Resignation") meant she needed to rethink what she offered clients — and rapidly learn how to find new clients using marketing techniques. In this episode, Cheryl talks about how she began experimenting with marketing, sharing the successes and struggles she encountered along the way. You'll also learn the three changes she made to her social-media posts that caused her engagement to soar. 

Marketing tactics discussed in this episode include:

• Social media (LinkedIn & Instagram)
• Podcast guesting
• Publicity/PR
• Video marketing

With more than 350,000 social media followers and a memorable stint on Bravo TV, celebrity stylist and motherhood/fashion/lifestyle expert Ali Levine certainly knows the value of publicity. Ali will share how she got started building her audience and how it propels the growth of her business. Learn how you can use public relations and collaboration to grow your own audience of prospective customers.

Marketing tactics discussed in this episode include:

• Publicity / PR
• Social media