This episode is a continuation about leveraging email marketing to get quality leads desperate to work with you.

You'll discover:

• How to monetise your list so you can tap into the widely-reported email marketing ROI of $40 for every $1 invested.
• The one simple thing you should do BEFORE sending out any emails.
• The most important piece of email marketing - and how to ensure you never fail at it.
• What to write about to your audience so they see you as someone they want to work with.
• The options you have with your email marketing software - and what I use and why.
• Why you need a nurture sequence for new subscribers - and what to include in it.
• PLUS how to get emails which are perfect for your audience in less than 5 minutes.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is all about leveraging email marketing to get quality leads desperate to work with you.

You'll discover:

• Why email marketing is essential for HR Consultants.
• The 3 steps you need to take to get your email marketing setup. 
• What you miss out on when you don't use email marketing (HINT - there's a lot!)
• Where and when to share your email sign up forms to ensure you get the most sign ups possible.
• PLUS, how to get all this - and more - in under an hour.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

I repeatedly get asked why I live as a digital nomad, so I wanted to record this quick episode to share the Push and Pull factors at work that made me give up my life (temporarily at least) in the UK, and venture out to South America.

Enjoy - and any question feel free to reach out to me on LinkedIn.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is all about Assertive Communication for HR Consultants - the secret sauce of ensuring your needs are met.

You'll discover:

• What assertive communication is - and what it isn't.
• Why assertive communication can be an essential piece of your marketing toolbox.
• How to be assertive - without coming across like a b*tch
• The 1 simple tip you can follow from the seminal book, "7 Habits of Highly Effective Individuals" to ensure your assertive communication always starts the right way.
• The benefits of assertive communication - and the penalties you pay in your life when you don't use it.
• How to implement assertive communication in your life with just 2 or 3 simple changes each day. 
• PLUS, another edition of "LinkedIn: What's Hot, What's Not".

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is about how to Network so you make the most of your time there if you ever attend any of the events.

You'll discover:

• The 3 main types of networking - and the advantages and disadvantages of each approach.
• Why networking can be one of the most effective ways of generating leads and clients for your business - without being a pushy salesman.
• How to craft the PERFECT elevator pitch that captures, keeps and converts attention in less than 1 minute.
• The 1 simple tip you can follow from the seminal book, "How to Win Friends and Influence People" to ensure all your interactions move in the right way.
• You shouldn't host your own Networking events, right? WRONG. And for 3 very good reasons.
• What to do with your new connections to ensure they potentially become leads or clients in the future - without badgering them to buy from you right there and then. 
• PLUS, another edition of "LinkedIn: What's Hot, What's Not".

Show notes:
00:00 Intro
02:00 Definition of networking.
03:00 The 3 different types of networking, and their advantages and disadvantages.
09:00 How to conduct productive conversations.
12:00 How to craft your pitch-perfect elevator pitch.
15:00 What to do with people who you want to sell to.
16:00 Hosting your own networking events and the advantages and disadvantages of that strategy.
17:00 Where to find networking events to attend.
20:00 Summary of the episode.
23:00 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is all about leveraging PR opportunities to get quality leads desperate to work with you.

You'll discover:

• Why a PR strategy can be the most effective marketing strategy you ever consider.
• Use the amazing "policeman" bias to ensure your word is taken as gospel.
• How to get repeated press coverage with a single tweet per day.
• The 3 simple things you need to do when you get covered in the media to ensure you maximise the situation to its full potential.
• Press Releases are the only way to get covered in the media, right? WRONG. In fact, there is another way that you can start TODAY.
• The 2 FREE resources you can access to get podcast opportunities sent directly to your email every week.
• PLUS, how to access a variety of opportunities just waiting for you to get in contact.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In today's brief show I wanted to share a little bit of my life as a digital nomad.

I'm keeping things simple though and share 3 things I don't like and 3 things I really do like.

Life as a digital nomad isn't drinking cocktails whilst lounging in a hammock... but nor have I had to put up with the British winter... Swings and roundabouts, I guess.

So, listen in for 3 things that are great and 3 things you might be surprised by.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is all about creating your Lead Magnet so you can build a pipeline of perfect-fit clients and destroy feast or famine once and for all.

You'll discover:

• How to decide on a lead magnet that's right for you - and your target audience.
• Why creating a lead magnet is one of the most important things you can do for your business' marketing activities.
• What you NEED to consider before EVEN considering deciding what lead magnet to create.
• The 1 simple thing you need to know about your target market that'll help you create the perfect lead magnet for them.
• You shouldn't give too much information away in your lead magnet, right? WRONG. In fact, you should give away as much information as possible so you can win more clients. Find out why here.
• The 5 simple bullet points to use on your landing page to ensure your lead magnet gets downloaded and used rather than just viewed.
• PLUS, a variety of tricky ways you can get your lead magnet in front of as many people as possible - without spending a single penny.

Show notes:
00:00 Intro
02:00 Definition of a lead magnet.
03:00 What your lead magnet should do.
03:30 Benefits of lead magnets.
05:30 What to include in your lead magnet.
07:00 Where to find out what to include in your lead magnet.
08:00 What format should you use to share your information.
12:00 How to ensure you've chosen the best lead magnet for your audience.
13:00 Summarising the 3 essential things your lead magnet should do.
14:00 Where to store your lead magnet.
15:30 The landing page copy for your lead magnet.
18:00 Promoting your lead magnet so you get it get it into your audience's hands.
20:00 Top Tip for getting the lead magnet into your audience's hands.
20:30 Optimising and refining your lead magnet.
22:00 A brief overview of nurturing your audience.
24:00 Summary of the episode.
26:00 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is all about defining a target market and why that's an essential step in your marketing puzzle.

You'll discover:

• How to decide on a target market that's right for you.
• Why defining a target market is the most important thing you can do for your business.
• What you should consider before deciding on a target market.
• The 1 simple thing you need to know once you've defined your target market that'll help you sell your services - or not.
• You need to niche to get any sales, right? WRONG. In fact, if you don't follow the advice in this podcast you might kill any possibility of getting any sales whatsoever.
• There are 3 key things to consider when choosing your target market - discover them here so you get it done right the first time.
• PLUS, the essential factors you MUST consider when reviewing your target market.

Show notes:
00:00 Intro
01:30 Definition of target market.
02:30 Definition of niching.
03:30 Benefits of defining a target market.
06:30 What to consider before you define your target market.
09:00 How to define a target market.
11:00 What to consider when adding extra detail to your target market definition.
12:00 Common issues when defining a target market.
14:00 Summarising your target market.
15:00 What do with your target market summary.
16:30 Summary
18:30 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is all about websites and why it's an essential piece of your marketing collateral for lead generation. 

You'll discover:

• How to set up your homepage in minutes so visitors don't click off never to return again.
• Why sharing the testimonials the "wrong" way could be damaging your credibility.
• What you should write on your About page to make sure your website visitors understand who you are in a way that leaves them wanting more.
• The 5 things you need to consider if you're thinking of getting a new website.
• You need an expert to build your website for you, right? WRONG. There's actually an extremely simple way of getting a gorgeous website setup and running in minutes.
• The single best thing you can do with your website to make sure it builds a constant pipeline of clients for your business.
• PLUS, the one thing you don't want to do if you set up a blog. (This issue is so commonplace and really damages your authority).

Show notes:
00:00 Intro
02:50 Wordpress vs SquareSpace or Wix.
07:00 DIY or hiring a Pro.
12:00 Layouts and quick wins.
16:00 Content and copy.
17:00 Fantastic imagery and where to get it.
18:00 Must have pages.
21:00 Lead Capture.
23:00 Building credibility.
25:00 Summary.
26:00 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.