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Welcome to another episode of Spark & Ignite Your Marketing, where we explore the innovative strategies that drive success in today’s fast-paced business world. In this episode, we are thrilled to host Cally Pedersen, the CEO and founder of the Sage Agency. Cally is not just an expert in digital marketing; she’s a pioneer in the Google Ads space, having embraced the platform since its inception in 2001. Today, she’s here to share her deep insights and the powerful strategies that have helped her clients turn every dollar spent into substantial revenue.

Launching the Sage Agency
This focus on Google Ads wasn’t just about preference; it was about profitability and data-driven results that she could clearly measure and optimize. Cally emphasizes the importance of data and how it should dictate the way accounts are managed. From discussing the ideal customer lifetime value to the critical role of conversion rates, she offers listeners a comprehensive view of how to succeed with Google Ads.

Overcoming Challenges
Scaling a business comes with its own set of challenges. Cally shares her current experiences with scaling the Sage Agency, transitioning from a freelance model to potentially hiring full-time employees, and adjusting her team structure to maintain the quality and personalized service that her agency is known for.

Cally's Favorite Book:
Unreasonable Hospitality: The Remarkable Power of Giving People More than They Expect - Will Guidara

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Follow Cally Pedersen:
The Sage Agency
Cally Pedersen | LinkedIn
@the_sage_agency | Instagram

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Welcome to another episode of "Spark & Ignite Your Marketing," a podcast that fuels the entrepreneurial spirit and sparks the creative minds of small business owners. In this episode, we're delighted to have Lauren Connolly as our guest. Lauren is the visionary behind Wild Development Studio, a unique enterprise that combines her passions for art, nature, and technology into a thriving business. After leaving the corporate world in 2020, Lauren, along with her husband, launched a drone business which later evolved into Wild Development Studio. Her journey from a corporate employee to a successful entrepreneur is not only inspiring but also offers valuable insights into leveraging personal interests to build a professional brand.

Nature-Inspired Entrepreneurship
Lauren has managed to blur the lines between her artistic talents and her entrepreneurial endeavors. She emphasizes the importance of integrating one's passions into their business model, highlighting how this has been crucial in differentiating Wild Development Studio in the competitive market.

Marketing Strategies in the Digital Age
Lauren and Beverly delve into effective marketing strategies for modern entrepreneurs. They discuss the integration of traditional and digital marketing methods, emphasizing the importance of social media, content marketing, and personal branding in growing a business.

Follow Lauren Connolly
https://wilddevelopmentsstudio.com/
https://jlaerialviews.com/
Facebook - Lauren Connolly
Wild Developments Studio ) • Instagram
Lauren Connolly | LinkedIn

- Exclusive offer! Get 30% off custom pet portraits  with code BCMarketing at Lauren's Shop on Etsy
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If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.

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Welcome to another episode of Spark & Ignite Your Marketing, the podcast where we explore the innovative intersections of creativity, entrepreneurship, and marketing. In this episode, we are thrilled to feature Frank McGlynn, a pioneering entrepreneur in the mobile dueling piano show industry. Frank has ingeniously combined his passion for music with savvy business acumen to create a unique and successful entertainment venture.

Entrepreneurship and Innovation in Entertainment
Frank discusses the intricacies of blending musical talent with entrepreneurship. He delves into his decision to step away from traditional career paths and how he orchestrated a business that brings a fresh twist to live entertainment. His story is a compelling narrative of turning a personal passion into a profitable venture, emphasizing the importance of innovation and adaptability in today's business world.

Marketing Strategies for Success
Marketing plays a crucial role in the success of any business, and Frank's venture is no exception. He shares effective marketing tactics that have helped promote his mobile dueling piano shows. Key strategies include leveraging social media platforms, video marketing, and the importance of a strong online presence. Frank provides actionable advice for small business owners on how to utilize these tools to capture and engage their target audience.

A Personal Touch: Networking and Building Relationships
Frank emphasizes the importance of networking and personal connections in building and sustaining a business. He talks about his approach to forming lasting relationships with clients and collaborators, which has been instrumental in his success. This personal touch, combined with his professionalism, has enabled him to create memorable experiences that lead to repeat business and referrals.

Frank's Favorite Book:
The Intelligent Investor by Benjamin Graham

Follow Frank McGlyyn:
Mobile Dueling Pianos Shows
Facebook
Instagram

Spark, Ignite, and Share Your Story
If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.

Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us. You can also reach us via email at [email protected].

Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon or listen to it on Audible and begin your journey to marketing excellence today.

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In this episode of "Spark & Ignite Your Marketing," we delve into the fascinating world of entrepreneurship and innovation with our distinguished guest, Ryan Angott. Ryan embodies the spirit of innovation and resilience. As a seasoned entrepreneur, he has navigated the tumultuous waters of starting and scaling businesses, offering a wealth of knowledge and insights invaluable to aspiring entrepreneurs and seasoned business owners.

From Passion to Reality
From his early days being influenced by his father, a world-class entrepreneur and inventor, Ryan learned the ropes of business and innovation. He shares the story of his first foray into entrepreneurship, which came at a young age and set the stage for his future endeavors.

The Birth of TechLok: Revolutionizing Security and Efficiency
A major highlight of our conversation is Ryan's venture into the tech industry with his company, TechLok. Another cornerstone of Ryan's success is his pioneering work with virtual staffing through his company, Strategic Assistant Staffing. Recognizing the potential of virtual teams to transform business operations and profitability, Ryan has harnessed global talent to build a robust support system for entrepreneurs and small businesses.

Entrepreneurship is fraught with challenges, and Ryan's journey is no exception. He opens up about the hurdles he has faced, including the impact of COVID-19 on his businesses and the lessons learned from encountering manufacturing and logistical obstacles. This honest reflection provides listeners with a realistic view of the challenges of entrepreneurship and the resilience required to overcome them.

Follow Ryan Angott
[email protected]
Strategic Assistant 
Techlok Solutions
Ryan Angott | LinkedIn

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If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.

Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us. You can also reach us via email at [email protected].

Psst... Are you excited and don't want to miss your chance to empower your marketing efforts? Grab your copy of "Marketing For Entrepreneurs" on Amazon or listen on Audible and begin your journey to marketing excellence today.

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In this illuminating episode of "Spark & Ignite Your Marketing," we delve deep into the heart of entrepreneurial resilience, leadership, and community development with our esteemed guest, Mayor Laura Kropp. As the youngest mayor in the history of Mount Clemens, Michigan, and a trailblazer in both civic leadership and the business realm, Mayor Kropp brings a wealth of experience, insights, and visionary ideas to the table.

From Classroom to City Hall
 Beginning her career as a special education teacher, Laura transitioned into the business world as the sales director for her family business, Bakes and Kropp Fine Cabinetry. Her diverse background, combining education, business management, and now civic leadership, offers a unique perspective on tackling challenges and seizing opportunities.

Entrepreneurial Lessons for Aspiring Leaders
Mayor Kropp shares invaluable advice for aspiring entrepreneurs and leaders, emphasizing the importance of goal setting, strategic planning, and the courage to pivot when necessary. Her stories of overcoming obstacles, whether in business or as mayor, offer inspiration and practical lessons for anyone looking to make an impact in their field. As we look to the future, Mayor Kropp outlines her vision for Mount Clemens, including ongoing projects, future initiatives, and her hopes for continued economic and community development. Her forward-thinking approach offers a blueprint for other cities and leaders seeking to harness the power of entrepreneurship in public service

Book by Seth Godin:
This Is Marketing: You Can't Be Seen Until You Learn to See - Seth Godin 
Follow Laura Kropp:
Mount Clemens Property Opportunities
Laura Kropp - Facebook
Laura Kropp | LinkedIn

Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a call or reach out to us via email at [email protected].

Spark, Ignite, and Share Your Story
If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.

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In this enlightening episode of "Spark & Ignite Your Marketing," we have the pleasure of welcoming Stacey Kulongowski, an exemplary figure in the realms of executive coaching and leadership development. Stacey stands out as the founder and CEO of the Brand New Day Group, a beacon of transformative coaching that has significantly impacted the corporate world. With an illustrious background that includes over 25 years of experience in fostering high-performing leaders and teams, Stacey's journey is nothing short of inspiring. Her credentials include ACC certification, a deep-seated knowledge acquired from the Hudson Institute of Coaching, and a solid educational foundation from Michigan State University.

Stacey's Rich Professional Tapestry
Stacey carved a successful path in advertising, spanning 15 years across 12 cities, which afforded her a broad exposure to diverse teams, clients, and industries. A pivotal chapter in her career was her tenure at Google, where as a director, she spearheaded sales teams to remarkable achievements over 13 years. Her contributions to diversity initiatives and sales training are noteworthy. Moreover, Stacey's entrepreneurial spirit shines through her co-founding roles at White Pine Leadership Collective and Flourish, platforms dedicated to women's leadership and empowerment.

The Transformative Power of Executive Coaching
A core discussion of this episode revolves around the transformative potential of executive coaching, a domain where Stacey has left an indelible mark. Stacey shares her insights on empowering leaders to navigate career challenges and unlock new levels of success, illuminating her methodology that combines personal development with strategic coaching.

Follow Stacey Kulongoski:
Stacey Kulongowski | LinkedIn
Executive Coaching | The BND Group
Stacey Kulongowski Facebook
@brandnewdaywithstaceyk) |  Instagram

Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us at Calendly. You can also reach us via email at [email protected].

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In this enriching episode of Spark & Ignite Your Marketing, we delve into the serene world of Zen Buddhism and its impactful integration into the realms of entrepreneurship and business with the remarkable Marta Dabis. As a Zen priest and leader of a Japanese Soto Zen meditation lineage, Marta not only guides us through the essence of Zen practice but also shares her unique journey from the business sector to spiritual guidance. Her story is a testament to the power of passion and the unexpected paths it can lead us down.

Business Professional and Zen Priest
Marta Dabis, a vibrant spirit and a guiding light in the realm of spiritual care, leads the Sunday program for a Japanese Soto Zen meditation lineage and provides profound spiritual guidance. Her transition from a business professional with an MBA to a Zen priest encapsulates a journey of self-discovery, transformation, and dedication to serving others.

Unique Journey
Marta shares her captivating transition from a focused business professional to a dedicated Zen priest. This segment reveals the challenges, revelations, and serendipitous moments that guided her on this path, inspiring listeners to pursue their passions fearlessly. Marta discusses the intricacies of building and nurturing a community centered around Zen practice. She shares valuable insights on creating spaces that encourage growth, connection, and mutual support.
Tune into this enlightening episode of Spark & Ignite Your Marketing to discover how the wisdom of Zen illuminated Marta's journey. Follow this journey that is not only successful but also deeply fulfilling and impactful

Follow Marta Dabis:
JissoJi Zen Ann Arbor
JissoJi Zen Ann Arbor Location

Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us at Calendly. You can also reach us via email at [email protected].

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In this captivating episode of "Spark & Ignite Your Marketing," we delve into the inspiring world of adoption with our esteemed guest, Rebecca Gruenspan, the founder and CEO of RG Adoption Consulting. Adoption, a process that transforms lives and families, plays a pivotal role in the United States, with over 135,000 children finding new homes annually. Rebecca is dedicated to guiding countless couples and individuals through the adoption journey, helping them realize their dreams of parenthood ethically and efficiently.

A Personal Journey to Parenthood
Rebecca shares her personal voyage towards motherhood, marked by challenges, determination, and ultimately, joy. Having always known that motherhood was her calling, she faced the realities of life's unpredictability head-on. Her journey didn't just lead her to become a mother but set her on a path to becoming a beacon of support for others navigating the complexities of adoption. Through RG Adoption Consulting, Rebecca offers a wealth of resources, guidance, and an empathetic ear to those embarking on their own adoption adventures.

Building a Thriving Adoption Consulting Business
RG Adoption Consulting stands as a testament to her entrepreneurial spirit, born from a desire to apply her personal insights and professional skills to assist others. The firm's success is rooted in its mission to provide comprehensive support to prospective adoptive families, guiding them through every step of the adoption process.

Adoption Trends and the Future
Rebecca provides an overview of emerging trends in the adoption landscape, including the rising costs of adoption and the impact of online technologies on the matching process. She advocates for reform and increased accountability within the industry, aiming to make adoption a more accessible and transparent journey for all involved.

Read Rebecca's Favorite Books:
Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World -  Amy Porterfield

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No - Alex Hormozi

Follow Rebecca Gruenspan:
@rgadoption - Instagram
RG Adoption Facebook
RG Adoption Consulting

Spark, Ignite, and Share Your Story
If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process at https://bcassociatesmarketing.com/marketing-resources/podcast/. Your expertise could inspire others and help illuminate the path to success in the ever-evolving marketing world.

Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a 15-minute fit call with us.  You can also reach us via email at [email protected].

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The episode begins with an introduction to Kerri Schlotman, an accomplished writer whose latest novel, "Tell Me One Thing," has garnered critical acclaim. Beverly emphasizes literary fiction's crucial role in shaping cultural narratives and fostering empathy. Kerri's passion for the arts and dedication to educating future generations in arts administration at NYU are highlighted, setting the stage for a deep dive into her multifaceted career.

Kerri's Journey: From Marketing to Arts and Writing
Much of the episode is dedicated to exploring Kerri's unique journey from working in marketing to fully immersing herself in the arts and writing. The conversation reveals her early inclinations towards entrepreneurship and creativity, illustrated by her childhood endeavors in bookmaking and her later ventures, such as starting a pie business and renovating dog parks in NYC. Kerri's move to New York City and her transition towards working for art museums are discussed, shedding light on the experiences that shaped her path towards becoming a writer and an advocate for the arts.

Advocacy for the Arts and the Importance of Supporting Creative Endeavors
Kerri's role as an advocate for the arts and her efforts to support fellow artists, performers, and writers are highlighted. The discussion covers the challenges and opportunities within the arts sector, emphasizing the need for a supportive community that values and promotes creative work. Kerri's contributions to arts administration and her impact on nurturing the creative visions of others are explored, showcasing her commitment to enriching the cultural landscape.

The Future of Literary Fiction and the Arts
The conversation also touches on the challenges of technological advancements and the importance of preserving the human element in creative expression. Kerri shares her hopes for a more inclusive and supportive literary community that continues to push boundaries and inspire empathy through storytelling.

Read Kerri's Favorite Book:
Marketing For Entrepreneurs - Beverly Cornell

Follow Kerri Schlottman:
Kerri schlottman | LinkedIn
https://www.kerrischlottman.com/

Spark, Ignite, and Share Your Story
If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process at https://bcassociatesmarketing.com/marketing-resources/podcast/.

Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us or reach us via email at [email protected].

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In this riveting episode of "Spark & Ignite Your Marketing," we dive deep into the heart of pet care entrepreneurship, featuring the remarkable journey of Tony Caruso, a visionary entrepreneur and the proud owner of six Camp Bow Wow franchise locations. Tony's story is not just about business growth; it's a narrative rich with passion, dedication, and a profound love for dogs, shaping his path in the ever-expanding pet industry. This episode takes listeners through the evolution of Tony's entrepreneurial spirit, ignited by his Hungarian Vizsla, Abby, and how this bond led him to venture into the Camp Bow Wow franchise.

The Booming Pet Care Industry
The pet industry in the United States is a burgeoning market, expected to soar beyond $99 billion by 2026.  Tony Caruso's success story is a testament to the pet care industry's potential for aspiring entrepreneurs who share a similar passion for animals and business.

Starting with a single Camp Bow Wow franchise in St. Clair Shores, Michigan, Tony expanded his business to six locations across Michigan and Missouri. Along with his wife Jamie and their children, Ella and Enzo, they fostered strong bonds between pets and their owners.

A Deep Dive into Pet Care Entrepreneurship
From the challenges of starting and growing a business in the pet industry to the joys of making a difference in the lives of pets and their owners, Tony shares invaluable insights into what it takes to succeed in this niche. Listeners will get a firsthand look at the operational aspects, customer service excellence, and innovative strategies that have helped Tony's Camp Bow Wow franchises thrive.

Marketing Magic: Sparking Growth and Connectivity
Marketing plays a pivotal role in the success of any business, and Tony's journey with Camp Bow Wow is no exception. This part of the episode explores the effective marketing strategies and campaigns that have helped amplify Tony's message and connect with a broader audience. The discussion delves into the power of storytelling, community engagement, and leveraging social media to create a strong brand presence that resonates with pet owners and enthusiasts alike.
Tony's journey with Camp Bow Wow exemplifies how businesses can thrive by putting love and care at the forefront of their operations.

Read Tony's Favorite Books:
The E-Myth Revisited -  Michael E. Gerber
Leaders Eat Last -  Simon Sinek

Follow Tony Caruso:
https://www.linkedin.com/in/tonycarusoranger/

Learn more about Camp Bow
https:///www.campbowwow.com

Spark, Ignite, and Share Your Story
If you're interested in sharing your story and insights as a guest on our podcast, read more about our podcast guest process at https://bcassociatesmarketing.com/marketing-resources/podcast/.

Are you ready to SPARK YOUR UNIQUE OPPORTUNITY & IGNITE YOUR MARKETING? We invite you to take the first step towards transforming your marketing journey. Schedule a fit call with us at https://calendly.com/bcassociatesmarketing/15-minute_fit_call. Or reach us via email at

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz