Marketing Mantra

In a time marked by incredible tech advancements and the digital revolution, there's one industry that stands out for its game-changing impact: FinTech. From digital payments and lending platforms to robo-advisors and blockchain technology, FinTech has disrupted traditional financial systems, offering greater convenience, accessibility, and efficiency to consumers and businesses alike.

In this episode, I'm joined by Ashish Khandelwal, the visionary behind ANQ Finance and a true trailblazer in India's FinTech landscape. Ashish is a seasoned entrepreneur who combines his expertise in finance and technology to launch and scale ventures, aiming to revolutionize finance and empower individuals with innovative solutions to achieve their financial dreams.

Join us as we take a behind-the-scenes look into building and scaling a FinTech startup.

Tune in as we explore:

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Exclusive ANQ-99signals Offer

ANQ is a digital banking platform that harnesses the power of Decentralized Finance (DeFi) to deliver next-generation financial services.

Available on both iOS and Android, ANQ lets you earn rewards in Bitcoin or Digital Gold for every purchase made using the ANQ X card or ANQ Shopping.

Exclusive offer: For a limited time, you can avail a lifetime membership fee of just INR 999 (usually INR 1500) by using the referral code 99SIGNALS. No minimum purchase and no max cap.

So, if you're ready to take your rewards game to the next level, join the Bounties revolution. Download the ANQ app now — earn rewards and build your wealth, one purchase at a time.

Download now: https://anq.finance/app

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Welcome to a new segment of Marketing Mantra called "When Marketing Fails." In this segment, we'll deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. While success leaves clues, failure leaves lessons. In this episode, we explore a classic marketing failure: The Ford Edsel. Dubbed as "the Titanic of Automobiles," the Edsel is considered one of the biggest marketing and branding disasters of all time.

Tune in to the episode to uncover the fascinating story of the Ford Edsel, a cautionary tale that still echoes in the world of marketing.

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠The Ultimate Blogging Toolkit⁠⁠ (⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠The Ultimate Guide to Link Building⁠⁠ (⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠⁠The Essential Guide to Link Building with Infographics⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠Top-rated articles at 99signals⁠⁠ (⁠⁠https://www.99signals.com/best/⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit ⁠⁠https://www.99signals.com⁠⁠ for more insights on SEO, blogging, and marketing.

With the rise of artificial intelligence and machine learning, marketers are now able to create high-quality content in a fraction of the time it would take with traditional methods. In this episode, I'll be sharing the top 5 AI content creation tools that every marketer should consider adding to their arsenal. You'll also learn about the pros and cons of using AI copywriting tools and how to make the most of them in your content marketing strategy.

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Tools & resources discussed in this episode:

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠The Ultimate Blogging Toolkit⁠ (⁠https://ebooks.99signals.com/blogging-toolkit⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠The Ultimate Guide to Link Building⁠ (⁠https://resources.99signals.com/link-building-ebook⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠The Essential Guide to Link Building with Infographics⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠Top-rated articles at 99signals⁠ (⁠https://www.99signals.com/best/⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit ⁠https://www.99signals.com⁠ for more insights on SEO, blogging, and marketing.

On this episode, I share my favorite SEO hack to 2x your search traffic. This powerful tactic is utilized by some of the biggest names in the industry, including Semrush, Ahrefs, HubSpot, and Neil Patel, to maintain their lead over competitors in the search engine results pages. Tune in to learn how to apply this SEO tactic to your website and drive significant growth in traffic.

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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

Tools & resources discussed in this episode:

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Google's foray into AI is not going as planned. An underwhelming AI event coupled with a disastrous Twitter ad led to a significant drop in the company's stock price and a loss of trust among its investors. In this episode, we take a closer look at Google's AI mistake that cost the search engine giant $100 billion in market value. Learn what went wrong and how Microsoft's ChatGPT-powered Bing is capitalizing on Google's misstep to take the lead in the ongoing AI war.

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Tools & resources discussed in this episode:

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

In this episode, I delve into Google's latest AI chatbot announcement, a potential rival to OpenAI's widely-used ChatGPT. Join me as I break down the details and explore what this means for the future of AI technology.

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This episode is sponsored by GrowthBar, an AI-powered content and SEO tool that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar/

Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

GrowthBar Review: https://www.99signals.com/growthbar-review/

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Tools & resources discussed in this episode:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Mobile SEO is growing in importance. 59% of all website traffic worldwide comes from mobile phones. And according to Google, there are more searches on mobile than on desktop. If you're not optimizing your website for mobile SEO, you're going to lose out on a massive amount of traffic. On this episode, I share an EASY hack to improve your mobile SEO with Google Search Console. 

Time-stamped Show Notes:

[00:00] Episode topic: How to Easily Improve Your Mobile SEO with Google Search Console

[00:50] Importance of optimizing mobile SEO; using Google Search Console's CTR report can improve organic CTR and search rankings on mobile devices.

[01:53] Check your website's organic CTR in Google Search Console by analyzing total impressions, clicks, and average position. Use the device filter to compare desktop and mobile CTR.

[02:39] Identify poor-performing mobile keywords by comparing clicks on desktop vs mobile devices. Optimize for mobile by checking title truncation in search results.

[03:29] Improve mobile site performance with caching, compression, and appropriate image sizing. Consider mobile ads' impact on search results.

[04:21] Mobile CTR can be improved by optimizing pages and passing Core Web Vitals; check CTR report on Google Search Console regularly.

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Tools & resources discussed in this episode:

Google Search Console - https://search.google.com/search-console/about

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

I've been an affiliate marketer since 2016. When I launched 99signals, my online marketing blog, I never imagined that it would one day generate a side income of $12,000/month. My affiliate marketing journey began when I started promoting a premium SEO tool on my blog. Fast forward to today, this SEO tool has generated more than $250,000 in commissions. On this episode, I share my BEST piece of advice for aspiring affiliate marketers. If you'd like to succeed in affiliate marketing and generate a steady stream of passive income every month, I'd strongly recommend that you follow this advice.

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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

GrowthBar Review: https://www.99signals.com/growthbar-review/

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Tools & resources discussed in this episode:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

The creator economy has been steadily growing for the past few years and it shows no signs of slowing down anytime soon. While 68% of global creators do it part-time, in the long term, more creators are predicted to sign up for content creation to catalyse their careers and build their personal brands — which will in turn help them land better jobs or better freelance projects.

In this episode, I join forces with Saikat Pyne, the host of You Inc. podcast, to bring you a FREE blueprint for content creation on a tight budget. As a non-creator, you might think that starting to produce your own content is a daunting and expensive task, but with Saikat's help, you'll see that it can be done quickly and without breaking the bank.

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Tools and resources discussed in the episode:

You Inc. - Saikat's podcast (ranked as India's #1 Marketing Podcast and among the country's Top 20 Business Podcasts by Apple Podcasts)

Saikat's blog - Thoughts, stories, and ideas at the intersection of business, influence, and design

Chartable - Podcast analytics and attribution tool

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

From a business growth perspective, choosing the right SaaS pricing model and strategy is a must. Most business owners I have worked with treat it almost like an afterthought, but the reality is an effective pricing strategy is vital for business success.

In this episode, I'm joined by Corey Haines, the creator of SwipeWell, Swipe Files, and Copywriting Prompts, to deconstruct SaaS pricing models and strategies. Corey is a a marketer, entrepreneur, podcaster, and investor. In addition to launching several SaaS businesses, he's consulted with dozens of startups on marketing and growth including SavvyCal, Evercast, Riverside.fm, and Holloway. He's also the host of the weekly Default Alive podcast, where he talks about his journey on bootstrapping his startups.

Tune in to learn:

...and lots more. A must-listen episode for SaaS entrepreneurs and marketers out there.

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Tools and resources discussed in the episode:

SwipeWell - https://www.swipewell.app/

CoreyHaines.co - Learn more about our guest Corey Haines here - https://www.coreyhaines.co/

SaaS Pricing Models & Strategies Demystified (Corey Haines' blog post) - https://baremetrics.com/blog/saas-pricing-models

Semrush - Get 1-month free trial to Semrush: https://www.99signals.com/go/semrush-pro-offer/

Ahrefs - https://ahrefs.com/

Recommended business books for entrepreneurs: The Mom Test by Rob Fitzpatrick, Obviously Awesome by April Dunford, and Super Thinking by Gabriel Weinberg and Lauren McCann

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.