Marketing Mantra

Marketing Mantra

By Sandeep MallyaBusinessMarketing
Download on the App Store

Marketing Mantra episodes

  • Ep. #93 - How to Optimize Your Content for Better Conversions (w/ Daniel Daines-Hutt from Zero to Mastery)

    When it comes to content marketing, your end goal should always be to get more conversions — whether it's someone purchasing your product, downloading your eBook, filling a form, or signing up for your service. That's where conversion rate optimization (CRO) comes in.

    Daniel Daines-Hutt is back on the show to deconstruct conversion rate optimization and reveal tried-and-tested CRO tips to improve user experience and user journey on your site. Dan is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. He is the founder of Amp My Content and the Amplify Content Academy. He's also the Head of Content for Zero to Mastery, a training platform that takes people from brand new beginners to paid software engineers earning 6 figures.

    On this episode, you'll learn:

    • What is conversion rate optimization (CRO) — when is a particular piece of content fully optimized
    • How to optimize your content for better search rankings
    • Key points to consider when optimizing content for better conversions
    • Tried-and-tested CRO tips to improve your user experience and customer journey

      • ...and lots more. If you'd like to learn about the power of CRO and how it can drive results for your business, this episode is for you.

      -=-=-=-=-

      BONUS RESOURCES + FREE DOWNLOADS

      If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

      The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

      The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

      The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

      Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

      -=-=-=-=-

      Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

      36 min
    • Ep. #92 - SEO News Recap: October 2022 Edition

      Welcome to SEO news recap, a new monthly segment I'll be doing on my podcast to recap all the top news stories in the world of SEO to help you stay informed about the ever-changing landscape of SEO. On this episode, I break down the 3 biggest SEO news stories from October 2022. 

      -=-=-=-=-

      News items discussed in this episode:

      • Google on the Use of Stock Photography - https://www.searchenginejournal.com/google-on-use-of-stock-photography/468849/
      • GA4 Gets New Homepage Experience, 5 New Features - https://searchengineland.com/a-new-homepage-experience-plus-5-other-new-ga4-features-389104
      • Google Spam Algorithm Update Rolling Out Now - https://www.searchenginejournal.com/google-spam-algorithm-update-rolling-out-now/468297/

        • -=-=-=-=-

        BONUS RESOURCES + FREE DOWNLOADS

        If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

        The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

        The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

        The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

        Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

        -=-=-=-=-

        Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

        7 min
      • Ep. #91 - 10 Actionable Things You Can Do with Semrush to Boost Your Search Traffic (and Grow Your Business)

        This episode is brought to you by Semrush. Semrush is an all-in-one marketing toolkit that is best known for its SEO, competitor analysis, and content marketing features. 

        Try Semrush free for 30 days and test out all the tips discussed in this episode: https://www.99signals.com/go/semrush-agency/

        There are several ways you can use Semrush to boost your SEO and content marketing efforts. The platform is packed with tools and features to optimize your overall marketing strategy. That said, new users may feel overwhelmed and find it difficult to figure out where to get started with Semrush. On this episode, I'll share 10 actionable ways you can use Semrush to drive traffic to your website and improve search rankings.

        -=-=-=-=-

        Tools & resources discussed in this episode:

        • [Free Semrush Trial] Get free access to 50+ tools within Semrush: https://www.99signals.com/go/semrush-agency/
        • Semrush Review: The SEO Tool Trusted by Experts - https://www.99signals.com/semrush-review/

          • Semrush how-to guides from my blog: 

          • How to Use Semrush for Keyword Research: The Definitive Guide - https://www.99signals.com/semrush-keyword-research-guide/
          • 6 Powerful Ways You Can Use Semrush to Crush Your Competition - https://www.99signals.com/semrush-review-supercharge-your-seo/
          • Semrush Site Audit: 10 Most Overlooked Features - https://www.99signals.com/semrush-site-audit-overlooked-features/
          • 10 Actionable Things You Can Do with Semrush to Boost Your Traffic - https://www.99signals.com/actionable-semrush-tips/

            • Semrush compared with other SEO tools:

            • Semrush vs Ahrefs - https://www.99signals.com/semrush-vs-ahrefs/
            • Semrush vs Moz - https://www.99signals.com/semrush-vs-moz-best-seo-tool/
            • Semrush vs SpyFu - https://www.99signals.com/semrush-vs-spyfu/
            • Semrush vs Ubersuggest - https://www.99signals.com/semrush-vs-ubersuggest/
            • Semrush vs Mangools - https://www.99signals.com/semrush-vs-mangools/

              • -=-=-=-=-

              Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

              -=-=-=-=-

              Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

              22 min
            • Ep. #90 - 3 Best WordPress SEO Plugins to Improve Your Organic Traffic

              WordPress is the world’s most popular content management system (CMS). It powers over 35% of all sites on the internet, eclipsing all other players in the CMS market. When it comes to choosing the right WordPress SEO plugins, it’s important to be super selective. On this episode, I share the 3 best WordPress SEO plugins that you can install on your site to improve your search rankings.

              -=-=-=-=-

              This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

              Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

              Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

              GrowthBar Review: https://www.99signals.com/growthbar-review/

              -=-=-=-=-

              Tools & resources discussed in this episode:

              • Yoast SEO - https://yoast.com/
              • Broken Link Checker - https://wordpress.org/plugins/broken-link-checker/
              • WP Rocket - https://www.99signals.com/go/wp-rocket/
              • [Blog Post] 19 Best SEO Plugins for WordPress - https://www.99signals.com/best-seo-plugins-for-wordpress/

                • -=-=-=-=-

                BONUS RESOURCES + FREE DOWNLOADS

                If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

                The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

                The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

                The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

                Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

                -=-=-=-=-

                Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

                9 min
              • Ep. #89 - 10 Best Content Marketing Tools to Level Up Your Content Game

                Having the right content marketing stack is key to running successful content marketing campaigns and reach your marketing goals. On this episode, I talk about the 10 best content marketing tools that deserve a place in your tech stack.

                -=-=-=-=-

                Tools & resources discussed in this episode:

                [99signals Blog Post] 43 Best Content Marketing Tools to Level Up Your Content Game - https://www.99signals.com/best-content-marketing-tools/

                • #1 Semrush - Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
                • #2 BuzzSumo - Sign up for a 30-day free trial: https://www.99signals.com/go/buzzsumo/
                • #3 GrowthBar - Sign up for a 5-day free trial: https://www.99signals.com/go/growthbar/
                • #4 Publer - https://www.99signals.com/go/publer-social-media/
                • #5 HotJar - https://www.hotjar.com/pricing/
                • #6 Beacon - https://beacon.by/
                • #7 Mailshake - https://mailshake.com/
                • #8 Similarweb - https://www.99signals.com/go/similarweb/
                • #9 Social Snap - https://socialsnap.com/
                • #10 OneStream Live - https://www.99signals.com/go/onestream-live-app/

                  • -=-=-=-=-

                  BONUS RESOURCES + FREE DOWNLOADS

                  If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

                  The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

                  The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

                  The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

                  Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

                  -=-=-=-=-

                  Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

                  13 min
                • Ep. #88 - Deconstructing Ahrefs' New Pricing (and Why It's Bad)

                  Back in April 2022, Ahrefs launched their new pricing plans. The new usage-based pricing structure adopted by Ahrefs has stirred up a lot of controversy in the SEO community. On this episode, I deconstruct Ahrefs' new pricing and explain my reasons as to why I believe it's a bad move by the company. 

                  -=-=-=-=-

                  This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

                  Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

                  Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

                  GrowthBar Review: https://www.99signals.com/growthbar-review/

                  -=-=-=-=-

                  Tools & resources discussed in this episode:

                  • Ahrefs - https://ahrefs.com/pricing
                  • Semrush - Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/

                    • -=-=-=-=-

                    BONUS RESOURCES + FREE DOWNLOADS

                    If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

                    The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

                    The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

                    The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

                    Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

                    -=-=-=-=-

                    Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

                    14 min
                  • Ep. #87 - 5 Best Google Chrome Extensions for SEO

                    Google’s Chrome web store offers a variety of different SEO extensions to take your SEO to the next level. On this episode, I share the 5 best SEO Chrome extensions you can use to transform your web browser into an SEO powerhouse.

                    -=-=-=-=-

                    Tools & resources discussed in this episode:

                    • [Blog Post] 26 Best Google Chrome Extensions for SEO - https://www.99signals.com/chrome-extensions-seo/
                    • SEOquake - https://www.99signals.com/go/seoquake-semrush/
                    • Semrush Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
                    • vidIQ Vision for YouTube - https://www.99signals.com/go/vidiq-chrome-extension/
                    • SEO Meta in 1 Click - https://chrome.google.com/webstore/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhc?hl=en
                    • BuzzSumo Extension - Sign up for a 30-day free trial of BuzzSumo
                    • FindThatLead - https://findthatlead.com/en/chrome-extension

                      • -=-=-=-=-

                      BONUS RESOURCES + FREE DOWNLOADS

                      If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

                      The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

                      The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

                      The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

                      Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

                      -=-=-=-=-

                      Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

                      6 min
                    • Ep. #86 - 5 Best Link Building Strategies (That Anyone Can Use)

                      Recently, I did a webinar for Serpzilla on the best link building practices. In the webinar, I shared 5 of my favorite link building strategies. The best part about these strategies is that anyone can use them to increase their site's authority and gain organic traction. On this episode, I share these 5 easy link building strategies so you can implement them for your own site.

                      -=-=-=-=-

                      This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

                      Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

                      Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

                      GrowthBar Review: https://www.99signals.com/growthbar-review/

                      -=-=-=-=-

                      Tools & resources discussed in this episode:

                      • [Blog Post] How to Get High Quality Backlinks (25 Proven Techniques) - https://www.99signals.com/high-quality-backlinks/
                      • [Blog Post] How to Get High Quality Backlinks with Infographics (and Boost Your SEO) - https://www.99signals.com/high-quality-backlinks-infographics/
                      • [Blog Post] 40 Infographic Submission Sites to Promote Your Infographic (and Get Backlinks) - https://www.99signals.com/infographic-submission-sites/
                      • [Backlinko Guest Post] How to Get Backlinks With Guestographics - https://backlinko.com/how-to-get-backlinks
                      • Semrush: Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
                      • Venngage - https://venngage.com/
                      • Design Pickle - https://designpickle.com/

                        • -=-=-=-=-

                        BONUS RESOURCES + FREE DOWNLOADS

                        If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

                        The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

                        Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

                        -=-=-=-=-

                        Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

                        15 min
                      • Ep. #85 - 10 Actionable On-Page SEO Tips to Boost Your Rankings

                        On-Page SEO is a critical part of improving your website's search traffic. On this episode, I share 10 actionable on-page SEO tips to help you keep up to speed with the ever-changing SEO landscape. 

                        -=-=-=-=-

                        Tools & resources discussed in this episode:

                        • [Blog Post] On-Page SEO Guide: 20 Actionable Tips to Boost Your Rankings - https://www.99signals.com/on-page-seo-tips/
                        • [Blog Post] Search Intent and SEO: The Ultimate Guide - https://www.99signals.com/search-intent-seo/
                        • [Blog Post] Internal Links for SEO: The Definitive Guide - https://www.99signals.com/internal-links-seo/
                        • Semrush Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
                        • CoSchedule's Headline Analyzer - https://coschedule.com/headline-analyzer
                        • Social Snap - Check out my in-depth review: https://www.youtube.com/watch?v=yYjXtoFKzN0

                          • -=-=-=-=-

                          BONUS RESOURCES + FREE DOWNLOADS

                          If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

                          The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

                          The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

                          The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

                          Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

                          -=-=-=-=-

                          Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

                          12 min
                        • Ep. #84 - 5 Best Marketing Analytics Tools for Data-Driven Marketers

                          Marketing analytics tools are used to uncover insights that can improve your marketing performance. With a plethora of marketing analytics tools on the market, it's not easy to decide which marketing tools are worth using. On this episode, I recommend 5 best marketing analytics tools that can really level up your marketing.

                          -=-=-=-=-

                          Tools & resources discussed in this episode:

                          • #1 Google Analytics - The best free marketing analytics tool on the market. Click here to sign up: https://analytics.google.com/analytics/web/
                          • #2 Semrush - Use it for keyword research, competitor analysis, and technical SEO audit. Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
                          • #3 HotJar - Use it to understand how users behave on your site. Get started for free: https://www.hotjar.com/pricing/
                          • #4 SparkToro - Use it to understand your audience better and execute your marketing in all the right places. Use it for free: https://sparktoro.com/
                          • #5 BuzzSumo - Use it to identify the best-performing content for any topic or website. Sign up for https://www.99signals.com/go/buzzsumo/
                          • [Ahrefs Blog Post] How to Use Google Analytics 4 for Beginners - https://ahrefs.com/blog/how-to-use-google-analytics/

                            • -=-=-=-=-

                            BONUS RESOURCES + FREE DOWNLOADS

                            If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

                            The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

                            The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

                            The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

                            Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

                            -=-=-=-=-

                            Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

                            9 min

                          About Marketing Mantra

                          From the publisher's feed

                          Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $12,000 in side income each month. You'll also hear from successful entrepreneurs from around the world who'll share insights on SEO, content marketing, social media marketing, and more.