Marketing Masterclasses

In this episode, Trix van der Vleuten, CMO of The Social Hub and author of "Made for President," joins Jon Ratcliffe to share her remarkable journey from rejecting the commercial world to becoming a transformative marketing leader across global brands like KFC, Google's Nest, Kraft Heinz, and SAP Miller.

Trix reveals how every great brand story emerges from a founder's frustration with the world, and how she rediscovered KFC's authentic narrative through the powerful "United by the Bucket" campaign. From her parents' toy shop to leading teams at multinational corporations, she unpacks the art of authentic storytelling and why genuine purpose beats short-term performance every time.

With insights spanning her work on iconic brands like Grolsch to her passion project of writing a children's book challenging gender stereotypes, Trix offers profound wisdom on energy balance, team empowerment, and why creating fun is marketing's most underestimated power. She shares her philosophy that marketers should focus on where audiences are rather than pushing messages, and why authenticity will become the ultimate differentiator in our AI-driven world.

A must-listen for brand strategists, purpose-driven leaders, and anyone passionate about building meaningful connections through storytelling that truly matters.

In this episode, Xanthe Wells, VP of Global Creative at Pinterest's House of Creative, joins Declan Hollywood to share her remarkable journey from Google's award-winning creative leadership to driving Pinterest's creative transformation.

Xanthe reveals how she's led Pinterest's brand evolution to connect with Gen Z like never before, comparing the platform's three-dimensional creative potential to Disney's immersive brand experience. With over 15 years of creative excellence across Google, TBWA\Chiat\Day, and Nest, she unpacks the art of leading high-performing creative teams and the pivotal moment when she realized true leadership means empowering others to shine.

From managing 100+ creatives to winning Cannes Grand Prix and D&AD Black Pencils, Xanthe offers profound insights on creative strategy, team empowerment, and building campaigns that drive unprecedented ROI. She discusses the evolution from individual achievement to collective success and what it truly means to lead with purpose in the creative industry.

A must-listen for creative leaders, brand strategists, and anyone passionate about transforming brands through authentic leadership and breakthrough creative thinking.

"Make time for people because you never know when you'll need them." — Cheryl Manentsa

In this episode, hosts Loren Westoby and Emma Heard are joined by Cheryl Manentsa — a dynamic force in marketing and a fierce advocate for representation, mentorship, and creativity in the industry. With a career shaped not by singular moments of inspiration but by deep, consistent relationships, Cheryl brings a grounded and authentic perspective to what it means to lead, learn, and grow.

Together, they explore Cheryl's journey of self-belief, her obsession with learning from those who’ve paved the way, and the power of showing up — even when it's scary. From the importance of putting yourself out there, to the joy of seeing leaders who look and sound like you, Cheryl reflects on what it takes to thrive in big rooms and bold roles.

Whether you’re searching for your next mentor or your next breakthrough, this episode is a rallying cry to be brave, be curious, and back yourself unapologetically.

"Marketing is the voice of the customer. That will never leave me." — Susan Albright

In this episode, host Declan Hollywood speaks with Susan Albright — a purpose-driven marketing leader whose career spans tech giants and playful innovators like The LEGO Group. With a deep belief in customer-first thinking, Susan shares how one unexpected piece of advice rerouted her entire path — and ultimately led her to roles where purpose and creativity could truly thrive.

They explore the power of listening to your instincts, the importance of maintaining balance outside of work, and how sometimes the most strategic move is doing less — but doing it better. From stepping back to gain clarity, to embracing new opportunities that align with your passions, Susan opens up about the key moments and mindset shifts that have shaped her journey.

Whether you're navigating a career pivot or rethinking how to work with more intention, this episode is a reminder to stay curious, stay grounded, and always keep the customer — and yourself — at the centre of the story.

"Understanding people is what, for me, marketing is about. You always have to balance head and heart." — Kirsty Mullan

In this episode, host Declan Hollywood is joined by Kirsty Mullan — a strategic storyteller and brand thinker whose career has been shaped by empathy, creativity, and a sharp eye for culture. Kirsty brings a refreshingly human approach to marketing, grounded in simplicity, purpose, and the power of collaboration.

Together, they unpack the art of distilling a brand’s message, why cultural insight is as vital as digital savvy, and how taking bold chances can open unexpected doors. From crafting content that truly resonates to asking the deeper “why” behind every campaign, Kirsty shares practical wisdom for marketers who want to lead with meaning and clarity.

If you're looking to sharpen your storytelling skills, reconnect with your creative instincts, or simply be reminded why heart still matters in strategy — this episode is for you.

In this episode, Jasmin Kaur joins Declan Hollywood for a reflective and uplifting conversation on navigating the tech world with heart and purpose. Jasmin shares why the industry needs diverse thinkers, not those who fit a mould—and how following what energises you leads to more authentic decisions and meaningful impact.

From the power of kindness in leadership to embracing growth without having all the answers, Jasmin offers a refreshing perspective on building a career rooted in empathy, curiosity, and courage.

In this episode, Sadika Fakir, joins Declan Hollywood to unpack what it takes to thrive in the fast-moving world of FMCG. Sadika shares her perspective on using consumer insight to drive strategy, building authentic connections with audiences, and staying adaptable in a constantly shifting landscape.

She also speaks to the power of purpose-driven marketing, and how resilience, curiosity, and collaboration fuel lasting brand success.

A must-listen for anyone passionate about FMCG, brand growth, and leading with intent.

In this episode, Julie-Anne Walsh, Former Chief Marketing Officer at Takealot Group, joins Declan Hollywood to share her journey at the forefront of one of South Africa’s leading e-commerce platforms. Julie-Anne unpacks the importance of customer obsession, building a strong and trusted brand, and leading with clarity in a highly competitive and fast-paced environment.

From shaping digital growth to inspiring teams, she offers powerful insights on what it takes to lead with vision, agility, and purpose.

A must-listen for marketers, digital leaders, and anyone passionate about building brands that last.

In this episode, Wendy Bergsteedt, joins Declan Hollywood for a compelling conversation on the power of purpose-led marketing. Wendy shares how authentic storytelling, deep customer understanding, and long-term thinking play a vital role in building trust in complex industries.

With a strong focus on impact and relevance, she offers insights into leading with intention, navigating legacy, and creating brand narratives that resonate across generations.

An inspiring listen for marketers and leaders looking to build brands with meaning.

In this episode, Mel Gischen from Uber joins Declan Hollywood for a dynamic conversation about leading in fast-paced, high-growth environments. Mel shares insights on customer obsession, adapting to change, and the balance between global scale and local relevance.

From driving innovation to building high-performing teams, Mel offers a grounded perspective on what it takes to succeed in today’s ever-evolving marketing and tech landscape.

A must-listen for marketers, operators, and anyone passionate about building with purpose and speed.