"Understanding people is what, for me, marketing is about. You always have to balance head and heart." — Kirsty Mullan
In this episode, host Declan Hollywood is joined by Kirsty Mullan — a strategic storyteller and brand thinker whose career has been shaped by empathy, creativity, and a sharp eye for culture. Kirsty brings a refreshingly human approach to marketing, grounded in simplicity, purpose, and the power of collaboration.
Together, they unpack the art of distilling a brand’s message, why cultural insight is as vital as digital savvy, and how taking bold chances can open unexpected doors. From crafting content that truly resonates to asking the deeper “why” behind every campaign, Kirsty shares practical wisdom for marketers who want to lead with meaning and clarity.
If you're looking to sharpen your storytelling skills, reconnect with your creative instincts, or simply be reminded why heart still matters in strategy — this episode is for you.