Marketing Masterclasses

In this episode, Lana Strydom, joins Declan Hollywood to share her perspective on building brands that truly put the customer first. Lana dives into the evolving role of marketing in driving business transformation, and how data, creativity, and purpose come together to create meaningful connections.

With deep experience in the telecoms space, she reflects on leading teams through change, embracing innovation, and staying close to what customers really need.

A powerful conversation for anyone navigating leadership, brand building, or customer-led growth in today’s digital world.

In this inspiring episode, host Jon Ratcliffe is joined by Jean Oelwang, CEO and President of Virgin Unite and author of Partnerships, who has spent 17 years incubating global initiatives that change the world. Jean explores how partnership excellence, global collaboration, and meaningful connection drive systemic change through initiatives like The Elders, The B Team, and Ocean Unite. From 17 years living and working on six continents launching mobile phone companies to co-founding Plus Wonder to spark deeper collaborations, Jean shares transformative insights on creating partnerships that generate real impact and building initiatives that truly change the world.

Whether you're building global partnerships or driving social impact, this episode is a powerful reminder to partner meaningfully, collaborate globally, and create connections that change everything.

In this episode, Alessandra Bellini, Chief Customer Officer at Tesco PLC, joins Jon Ratcliffe for an insightful conversation on what it really means to put the customer at the heart of a business. Alessandra shares her journey from advertising to executive leadership, reflecting on the power of consumer understanding, brand building, and developing people as the true levers of business success.

With decades of global experience—including over 20 years at Unilever—Alessandra brings a unique perspective on marketing, innovation, and leading with purpose.

An inspiring episode for anyone passionate about modern marketing, leadership, and making an impact at scale.

In this episode, Didi Deane, Co-Founder of POPCO Ice Cream, joins Declan Hollywood to share her journey from global consulting and e-commerce to launching one of South Africa’s most loved local brands. With experience at companies like Takealot and Bain & Co., Didi brings a unique blend of strategic insight and entrepreneurial passion to the table.

She dives into what it takes to build high-performing teams, create authentic consumer experiences, and lead a homegrown brand with purpose and creativity.

A refreshing conversation for entrepreneurs, marketers, and anyone passionate about building something that truly connects.

In this inspiring fireside chat, host Jon Ratcliffe is joined by Murray Bisschop, Group Marketing Communications Director for Tesco, one of the UK's most valuable brands and leading grocery retailer with over 26% market share. Murray explores how turnaround leadership, brand excellence, and strategic communications drive transformation in one of the world's most competitive retail markets. From 15 years in various global roles at Unilever to joining Tesco's turnaround in 2016 and leading everything from Own Brand teams to global marketing communications, Murray shares powerful insights on leading brand transformation and building marketing communications that truly drive business results.

Whether you're driving retail transformation or building communication excellence, this episode is a compelling reminder to lead through transformation, think strategically, and communicate with genuine impact.

In this episode, Heidi Brauer joins Declan Hollywood for a powerful conversation on leading with heart in an ever-evolving marketing landscape. She shares reflections on authentic communication, courageous leadership, and building teams and brands that truly connect with people.

Grounded, insightful, and inspiring — this episode is for anyone who believes in the human side of marketing and leadership.

In this episode, Arpan Sur joins Declan Hollywood for a thoughtful conversation on blending creativity with strategy in today’s marketing world. Arpan shares insights on building campaigns that not only capture attention but drive real business results, and reflects on the importance of collaboration, adaptability, and staying connected to culture.

From shaping ideas to leading teams, Arpan offers a grounded perspective on what it takes to make an impact in a fast-moving industry.

A must-listen for marketers, creatives, and future-focused thinkers.

In this inspiring fireside chat, host Jon Ratcliffe is joined by Stefano Agostini, CEO of Nestlé UK & Ireland, who has led remarkable growth and transformation since 2017. Stefano explores how hands-on leadership, strategic vision, and digital adaptation drive business growth in the ever-changing FMCG landscape. From joining Nestlé Italy in 1989 and rising through senior roles to tripling Sanpellegrino's international business as CEO, Stefano shares compelling insights on leading with a hands-on approach while navigating digital transformation and market evolution.

Whether you're leading FMCG businesses or driving organizational growth, this episode is a powerful reminder to lead hands-on, think strategically, and adapt fearlessly to changing landscapes.

In this inspiring fireside chat, host Jon Ratcliffe is joined by Trevor Johnson, TikTok's Head of Marketing, Global Business Solutions, EU, who leads creative innovation and B2B marketing in the ever-evolving digital landscape. Trevor explores how platform leadership, diversity championing, and digital evolution drive meaningful connections between brands and audiences on TikTok's dynamic platform. From 12 transformative years at Facebook and Instagram helping establish global commercial offices to his active role promoting diversity and inclusion in advertising, Trevor shares invaluable insights on navigating digital transformation and building inclusive, impactful marketing strategies.

Whether you're building on social platforms or driving industry inclusion, this episode is an inspiring reminder to lead inclusively, adapt digitally, and champion diversity meaningfully.

In this inspiring fireside chat, host Jon Ratcliffe is joined by Robbert de Vreede, a passionate business-driven marketer with 20 years of FMCG experience across Europe and Africa's most challenging markets. Robbert explores how calculated risk-taking, change acceleration, and multi-functional collaboration unleash energy in people and businesses to achieve faster growth. From leading business units with full P&L responsibility in complex markets like Germany and Nigeria to executing integrations and landing M&A opportunities, Robbert shares powerful insights on driving change by taking calculated risks and building multi-functional teams that deliver exceptional results.

Whether you're operating in challenging markets or driving business transformation, this episode is a compelling reminder to take calculated risks, unleash team energy, and lead with passionate business focus.