Marketing Masterclasses

In this episode, Murray Robertson, Senior Manager of Global Brand Equity & Communication at Barilla, joins hosts Nicole Shrosbree-Campbell and Jamie Neill to explore the strategies behind one of the world’s most recognised food brands. He dives into the power of personalisation, content creators, and social-first strategies, emphasising why brands must adapt to stay relevant.

Murray also offers career insights, from the impact of working in-office to navigating agency vs. client-side marketing. Plus, he reveals how Barilla’s long-term vision has shaped its global success.

A must-listen for marketers, brand strategists, and anyone looking to future-proof their career.

In this episode, Declan Hollywood speaks with Debbie McCaughey, Global Communications Director at Kellanova. With over 20 years of experience across Kellogg Company, Bank of Ireland, and Ulster Bank, Debbie has mastered the art of storytelling, stakeholder engagement, and crisis management. She shares her approach to shaping corporate narratives, driving internal communications, and maintaining brand reputation in a fast-evolving business landscape.

This conversation is filled with insights on strategic communication, global branding, and the power of authenticity in leadership.

In this episode, Declan Hollywood sits down with Aidan Power, Director of Marketing at Tourism Ireland. With a career spanning financial services, FMCG, and tourism, Aidan has led transformative brand strategies, including shaping KBC Bank as a challenger brand in Ireland. Now at the helm of Tourism Ireland’s marketing efforts, he shares insights on global brand positioning, customer experience, and the evolving role of marketing in driving economic impact.

Tune in for a deep dive into brand-building, leadership, and the strategies behind marketing an entire nation.

In this episode, Declan Hollywood speaks with Celeste Williams, Head of Marketing at Discovery Vitality. With over 25 years of experience across healthcare, financial services, and consumer loyalty, Celeste shares how purpose-driven marketing fuels innovation and customer engagement.

From brand-building and leadership to the evolving role of social media and AI, this conversation is packed with invaluable insights for marketers looking to make an impact.

What do Uber, Apple and Verizon have in common? Suzanne Lindbergh.

Declan Hollywood chats with Suzanne, a powerhouse marketer who helped transform these brands into cultural icons. From collaborating with Steve Jobs to pioneering audience-centric storytelling at Uber, Suzanne reveals the secrets behind brand-building that resonates. Expect deep insights into entertainment marketing, influencer strategies, and the power of social media in shaping brand perception. If you want to learn how to turn products into global sensations, this episode is not to be missed!

In this episode—part of our collaboration with Red & Yellow Creative School of Business—Declan Hollywood sits down with Bridget Harpur, Head of Marketing at Volkswagen South Africa. Bridget shares her expertise on balancing long-term brand building with short-term performance marketing, the invaluable lessons she learned from sales, and why storytelling is at the heart of VW’s success. From navigating industry disruptions to capturing consumer attention in an ever-changing digital landscape, this episode is packed with insights for marketers looking to build brands that last. A must-listen for anyone in brand strategy and digital marketing!

In this exciting episode, Declan Hollywood sits down with Ana Maria Henao, former CMO at Microsoft (Americas) and PepsiCo, and the current Global CMO at Sigma Alimentos. With decades of experience leading some of the world’s biggest brands, Ana shares powerful insights into brand building, business transformation, and consumer engagement across diverse industries. She unpacks her growth-driving strategies, from innovation and cross-cultural leadership to data-driven decision-making—offering real-world wisdom for marketers and business leaders alike.

Tune in for an inspiring conversation packed with career insights and actionable marketing wisdom!

In this episode, Brad Ross, Coca-Cola’s VP of Global Sports & Entertainment Marketing & Partnerships, dives into the art of connecting with consumers through what they truly care about. He unpacks the role of sports and entertainment in building brand affinity, shares how brands can become enablers of authentic stories, and highlights the importance of creating campaigns that are both timely and timeless.

Hosted by Tam Selley and Loren Westoby from EVG's Client Partnership team, this conversation offers a masterclass in leveraging passion points to build meaningful connections.

A must-listen for anyone eager to understand how iconic brands thrive on the global stage.

This episode, part of a Marketing Masterclass evening in partnership with Red & Yellow Creative School of Business, features the brilliant Marlon Krüger, Senior Manager Brand & Marketing for SA Rugby.

Jon Ratcliffe, EVG’s CEO & Founder, chats to Marlon about his fascinating career whilst diving into what makes the Springboks so exceptional and inspiring as a team, and the power of making a mark with your personal brand.

With over a decade of experience in brand marketing and digital strategy, including working on the Oprah Winfrey Show and Formula 1, Marlon brings creativity and authenticity to every room, and this one is no exception.

In this episode Delmari van Zyl, L’Oréal Group Global Media Relations Manager shares her fascinating journey from local roles in South Africa, to shaping global media strategies in Paris. With a career spanning journalism, marketing, and PR, Delmari blends creativity and strategy to amplify the L’Oréal Group’s sustainability initiatives and engage global audiences.

Hosted by Jamie and Nicole from our Global Partnerships team, this conversation delves into her industry transitions, brand storytelling expertise, and the evolving role of communications in building purpose-driven brands.

A great listen for bold career inspiration.