In this episode—part of our collaboration with Red & Yellow Creative School of Business—Declan Hollywood sits down with Bridget Harpur, Head of Marketing at Volkswagen South Africa. Bridget shares her expertise on balancing long-term brand building with short-term performance marketing, the invaluable lessons she learned from sales, and why storytelling is at the heart of VW’s success. From navigating industry disruptions to capturing consumer attention in an ever-changing digital landscape, this episode is packed with insights for marketers looking to build brands that last. A must-listen for anyone in brand strategy and digital marketing!

In this exciting episode, Declan Hollywood sits down with Ana Maria Henao, former CMO at Microsoft (Americas) and PepsiCo, and the current Global CMO at Sigma Alimentos. With decades of experience leading some of the world’s biggest brands, Ana shares powerful insights into brand building, business transformation, and consumer engagement across diverse industries. She unpacks her growth-driving strategies, from innovation and cross-cultural leadership to data-driven decision-making—offering real-world wisdom for marketers and business leaders alike.

Tune in for an inspiring conversation packed with career insights and actionable marketing wisdom!

In this episode, Brad Ross, Coca-Cola’s VP of Global Sports & Entertainment Marketing & Partnerships, dives into the art of connecting with consumers through what they truly care about. He unpacks the role of sports and entertainment in building brand affinity, shares how brands can become enablers of authentic stories, and highlights the importance of creating campaigns that are both timely and timeless.

Hosted by Tam Selley and Loren Westoby from EVG's Client Partnership team, this conversation offers a masterclass in leveraging passion points to build meaningful connections.

A must-listen for anyone eager to understand how iconic brands thrive on the global stage.

This episode, part of a Marketing Masterclass evening in partnership with Red & Yellow Creative School of Business, features the brilliant Marlon Krüger, Senior Manager Brand & Marketing for SA Rugby.

Jon Ratcliffe, EVG’s CEO & Founder, chats to Marlon about his fascinating career whilst diving into what makes the Springboks so exceptional and inspiring as a team, and the power of making a mark with your personal brand.

With over a decade of experience in brand marketing and digital strategy, including working on the Oprah Winfrey Show and Formula 1, Marlon brings creativity and authenticity to every room, and this one is no exception.

In this episode Delmari van Zyl, L’Oréal Group Global Media Relations Manager shares her fascinating journey from local roles in South Africa, to shaping global media strategies in Paris. With a career spanning journalism, marketing, and PR, Delmari blends creativity and strategy to amplify the L’Oréal Group’s sustainability initiatives and engage global audiences.

Hosted by Jamie and Nicole from our Global Partnerships team, this conversation delves into her industry transitions, brand storytelling expertise, and the evolving role of communications in building purpose-driven brands.

A great listen for bold career inspiration.

In this episode, Malcolm Fried, Chief Marketing Officer at Ninety One, shares insights from over two decades of leadership experience, including his tenure as CMO at Investec and Head of Media & Broadcast EMEA at Bloomberg LP.

Hosted by our Chief Growth Officer, Declan Hollywood, this conversation explores Malcolm’s approach to fine-tuning brand positioning, and the evolving role of marketing in not only the financial sector, but dynamic industries alike.

A must-listen for all professionals eager to learn what it means to really push beyond their limits.

In this episode our EVG Global Partnership team Nicole & Jamie, speak to the impressive Megan Biebuyck, Marketing Strategy Manager at Booking.com.

Originally from South Africa and now based in Amsterdam. Megan's career journey is a testament to adaptability, growth, and a talent for navigating diverse industries and markets.

What truly sets Megan apart is the golden thread running through her career. An exceptional ability to connect insights, trends, and audience needs through creative problem solving.

From agency beginnings to pioneering innovation in e-commerce and now shaping strategies with global impact, Megan's expertise offers invaluable lessons in effective marketing.

In this episode, our EVG Global Partnership team Nicole & Jamie speak to Alexis Holder, a dynamic marketeer whose position lies in understanding consumer behaviour and crafting compelling stories to shape and shift brand perception.

Based in New York, Alexis has built an impressive career, beginning at L'Oreal and rising through the ranks before joining Unilever, where she now plays a pivotal role in shaping the Dove brand at a global stage.

A business graduate of Lehigh University with international experience, including studies at the University of Cape Town and Belgium’s Lemmensinstituut, Alexis brings a global perspective and innovative thinking to every project she tackles.

Jennifer Dyne is the General Manager of Ice Cream UK & Ireland at Unilever, leading iconic brands like Magnum, Cornetto, and Ben & Jerry’s across the region.

With over 14 years of experience at Unilever, Jennifer has excelled in driving P&L growth, category strategy, product innovation, and omnichannel marketing.

A natural leader and collaborator, she thrives on building diverse, high-performing teams and creating an energizing work culture. Passionate about growth and transformation, Jennifer combines classical and digital marketing expertise to deliver impactful results in fast-paced, global environments.

This conversation, part of a Marketing Masterclass evening in collaboration with the Red & Yellow Creative School of Business, features Darren Levy, CEO of vida e caffè, hosted by Jon Ratcliffe, CEO & Founder of EVG.

Darren shares his journey leading South Africa’s largest coffee chain, delving into how he and his team are making waves by keeping the "vida vibe" strong through the power of the brand.

Drawing from his experience in finance and leadership across industries, Darren offers insights on innovation, resilience, and building authentic brands. A compelling discussion for marketers and entrepreneurs alike with brilliant advice on embracing opportunities that come your way.