Marketing Masterclasses

Claire Daugherty is a seasoned expert in the creator economy, with extensive experience leading global marketing initiatives for Meta and Uber. As a recognized influencer marketing pioneer, Claire has driven high-impact campaigns that blend creativity with data-driven strategies, earning accolades like the Webby Award and a finalist spot for Brand Marketer of the Year.

With a career that spans roles at top agencies and brands, Claire specializes in content marketing, brand storytelling, and social media strategy. She holds a BA in Media Writing from the University of Cape Town and an Honors degree in Communications Management from Vega School, and has become a trusted consultant in the dynamic creator marketing space.

In this episode we chat to Claire Kelly, in partnership with the Trinity College Dublin's DUBES Society.

Claire Kellyserves as the Head of Creative Partnerships at Google, where she has spent over a decade driving creative solutions for clients through the company's innovative platforms. Currently based in New York, Claire leads the Creative Works team, partnering with agencies to tackle complex business challenges in the digital age.

Her extensive experience includes roles such as Head of Creative Agency Partnerships for the East region and leading partnerships in New York and Chicago. With a career spanning across leading agencies like Droga5 and Ogilvy & Mather, Claire has managed high-profile accounts such as Coca-Cola, Prudential, and BMW.

A graduate of Trinity College Dublin, Claire’s passion for integrating creativity with technology has been pivotal in shaping impactful marketing strategies across industries.

In this episode we chat to Kirby Gordon, in partnership with the Red & Yellow Creative School of Business in Cape Town.

Kirby plays a crucial role as theChief Marketing Officerof FlySafair, South Africa's largest low-cost airline. He oversees all of the airline's marketing, from attracting new customers to managing the FlySafair brand. With over nine years of experience in the role, Kirby has helped FlySafair capture an impressive 67% of the market for domestic flights in South Africa.

Kirby’s leadership has been pivotal in consistently achieving high levels of customer satisfaction, as evidenced by the airline's strong Net Promoter Score (NPS). Kirby’s marketing strategies combine traditional advertising with the latest digital techniques. He’s passionate about using marketing science to merge old-school and digital media, making sure FlySafair’s marketing is both creative and effective. His approach has been key to the airline's success and growth in a tough market.

In this episode we chat to the incredible Mariota Essery, in partnership with the Red & Yellow Creative School of Business in Cape Town.

Mariota Essery is a globally recognized Executive Creative Director with over 20 years of experience in Cape Town, London, Amsterdam, and now Los Angeles. Originally from South Africa, she currently leads creative efforts at DoorDash, a company with over $2 billion in marketing spend and the largest food delivery platform in the U.S

At DoorDash, she launched Superette, the in-house creative studio, and expanded the team by 25 people. Under her leadership, DoorDash has won two Cannes Grand Prix and earned top rankings like #2 in-house agency by The One Club and a spot among the top 50 hottest brands.

Mariota is a sought-after speaker and judge at major industry events, including Cannes and The One Show. Previously, she led award-winning campaigns for brands like Adidas, Google, and Gatorade at top global agencies. Her leadership is shaped by the South African philosophy of uBUNTU, creating a culture of collaboration and creativity within her teams.

In this episode we chat to the brilliant François Viviers at the Red & Yellow Creative School of Business in Cape Town.

François is a seasoned marketing professional with over 16 years of experience in the marketing and retail industries. He currently leads the marketing and client experience team at one of South Africa's largest and fastest-growing banks, leveraging more than a decade of experience with Capitec Bank. François is passionate about delivering omni-channel marketing strategies that drive customer engagement, loyalty, and growth.

Prior to his current role, François honed his retail marketing expertise at the Shoprite Group, where he spent six years as Marketing Manager. In this capacity, he managed marketing and promotional activities for Africa's largest food retailer, operating across 15 countries.

His extensive experience in both banking and retail sectors underscores his ability to create impactful marketing campaigns that resonate with diverse audiences.

In this episode, we chat to the legendary Matthew Bull at the Cannes Lions International Festival of Creativity 2024.

For the past seven years he’s been Global Chief Creative Advisor to both ABINBEV and Kraft Heinz. He has played an integral part in the transformation of ABINBEV into the world’s premier creative marketer (Cannes Marketer of the Year 2022 and 2023, and ranked Number one at Effies 2023 and 2024) and Kraft Heinz into the USA’s most innovative CPG marketer and No 4 overall (AdAge).

Matthew started out as an advertising copywriter and has held impressive roles including Creative Group Head, Creative Director, CEO, Chairman and Global Chief Creative Officer.

He has worked in, and created work for every conceivable market in the world, from Johannesburg to London to New York to Shanghai to Bangkok to San Paulo to Mumbai to Mexico City to Lagos...

He has done work for banks, paint, beer, computers, margarine, cellphones, political parties, soda, charities galore, chocolate, fitness clubs and the list goes on.

We sit down with Andisa Ntsubane, the Managing Executive for Brand, Marketing, and Communications at Vodacom Group Limited, a key player in Africa's technology communications sector.

With over two decades of experience spanning various industries, including roles at Old Mutual Limited and Microsoft, Andisa brings a wealth of expertise to his current position. He is also the Global President of B2B at Cannes Lions 2024. 

Recognized as a leader in his field, Andisa has received prestigious accolades such as the 2021 IRG Global CMO Humanized Growth Champion and Africa's Marketing Leader of the Year. His global impact is further underscored by his involvement in industry associations, including serving on the Global Sustainability Council of the International Advertising Association.

In this episode, our Chief Growth Officer, Declan Hollywood, delves into Andisa's 20-year career in marketing, gaining his valuable insights on the current Global marketing landscape. They discuss the crucial role that marketers and businesses play in addressing some of the world's most significant global challenges.

Tune in and get inspired!

We sit down with the powerhouse Rachel Conlan, the Global Chief Marketing Officer of Binance, the cutting-edge, transformative platform at the forefront of the crypto revolution. With a user base of 190 million worldwide and growing, Binance could be the 8th largest country on Earth!

In this episode, our Chief Growth Officer, Declan Hollywood, explores Rachel’s remarkable 20-year career in marketing, from her tenure as Global CMO for Havas in New York to her bold pivot into the world of cryptocurrency.

Rachel shares her passion for the convergence of data and technology and emphasises the importance of being both hardcore and humble. This episode is bold, insightful, and packed with actionable wisdom.

Tune in and get inspired!

In this episode, we spoke to the inspiring Zumi Njongwe, the dynamic Marketing Director of Nestle. With over four years at the helm of Nestle’s marketing and a rich history at Diageo, Zumi brings a wealth of experience and passion for building beloved brands.

Our Chief Growth Officer, Declan Hollywood, explores Zumi’s journey from spearheading iconic brands like Guinness across Africa to leading the charge at Nestle. Dive into a conversation about the power of food, the magic behind household names like KitKat and Nescafe, and the art of leading great teams. This episode is inspiring, insightful, and full of actionable wisdom. Don’t miss it!

Another exciting episode has landed! Jon Ratcliffe sits down with Frank Haresnape, Global Brand VP for Unilever’s Knorr & Scratch business unit. Based in Switzerland, Frank leads a team of 100+ marketers, driving purpose-driven brand strategies worldwide. He shares invaluable career insights, the power of resourcefulness, and his unique approach to turning marketing dreams into reality. Tune in for an inspiring conversation filled with actionable wisdom!