Marketing Masterclasses

In this episode, Malcolm Fried, Chief Marketing Officer at Ninety One, shares insights from over two decades of leadership experience, including his tenure as CMO at Investec and Head of Media & Broadcast EMEA at Bloomberg LP.

Hosted by our Chief Growth Officer, Declan Hollywood, this conversation explores Malcolm’s approach to fine-tuning brand positioning, and the evolving role of marketing in not only the financial sector, but dynamic industries alike.

A must-listen for all professionals eager to learn what it means to really push beyond their limits.

In this episode our EVG Global Partnership team Nicole & Jamie, speak to the impressive Megan Biebuyck, Marketing Strategy Manager at Booking.com.

Originally from South Africa and now based in Amsterdam. Megan's career journey is a testament to adaptability, growth, and a talent for navigating diverse industries and markets.

What truly sets Megan apart is the golden thread running through her career. An exceptional ability to connect insights, trends, and audience needs through creative problem solving.

From agency beginnings to pioneering innovation in e-commerce and now shaping strategies with global impact, Megan's expertise offers invaluable lessons in effective marketing.

In this episode, our EVG Global Partnership team Nicole & Jamie speak to Alexis Holder, a dynamic marketeer whose position lies in understanding consumer behaviour and crafting compelling stories to shape and shift brand perception.

Based in New York, Alexis has built an impressive career, beginning at L'Oreal and rising through the ranks before joining Unilever, where she now plays a pivotal role in shaping the Dove brand at a global stage.

A business graduate of Lehigh University with international experience, including studies at the University of Cape Town and Belgium’s Lemmensinstituut, Alexis brings a global perspective and innovative thinking to every project she tackles.

Jennifer Dyne is the General Manager of Ice Cream UK & Ireland at Unilever, leading iconic brands like Magnum, Cornetto, and Ben & Jerry’s across the region.

With over 14 years of experience at Unilever, Jennifer has excelled in driving P&L growth, category strategy, product innovation, and omnichannel marketing.

A natural leader and collaborator, she thrives on building diverse, high-performing teams and creating an energizing work culture. Passionate about growth and transformation, Jennifer combines classical and digital marketing expertise to deliver impactful results in fast-paced, global environments.

This conversation, part of a Marketing Masterclass evening in collaboration with the Red & Yellow Creative School of Business, features Darren Levy, CEO of vida e caffè, hosted by Jon Ratcliffe, CEO & Founder of EVG.

Darren shares his journey leading South Africa’s largest coffee chain, delving into how he and his team are making waves by keeping the "vida vibe" strong through the power of the brand.

Drawing from his experience in finance and leadership across industries, Darren offers insights on innovation, resilience, and building authentic brands. A compelling discussion for marketers and entrepreneurs alike with brilliant advice on embracing opportunities that come your way.

In this episode we chat to James Davies, HSBC's Director, Marketing Strategy, Insight & Effectiveness in partnership with the Trinity College Dublin's DUBES Society.

Jamesis an accomplished marketeer with over 15 years of experience driving bold, global marketing strategies, particularly in financial services. Known for turning complex business challenges into winning brand platforms, he’s led high-impact teams at HSBC and first direct across the UK, Canada, and Asia.

Currently heading up Marketing Strategy, Insight, and Effectiveness at HSBC UK, James is all about harnessing creativity, data, and tech to fuel brand growth. Along the way, he’s earned multiple Effie and Markies awards for campaigns that make a real impact.

With a degree from Trinity College Dublin and a passion for sustainability and diversity, James thrives on building collaborative teams and delivering standout marketing solutions that drive results.

Alanta Moodley is a marketing leader at Mondelēz International, currently spearheading sustainability and partnerships for iconic brands like Milka and Green & Black’s. With 12 years of experience in the CPG industry, Alanta blends analytical precision and creative strategy to deliver consumer-centric, sustainable marketing campaigns. A science graduate with an MBA in Leadership and Sustainability, she is passionate about driving social and environmental change while advancing mindful leadership in the corporate world.

Dillon McEvoy is the Head of Marketing for Cow & Gate at Danone, where he oversees brand strategy, portfolio management, and equity development for the UK and Ireland.

With over 12 years of experience in global FMCG marketing across leading companies like Reckitt, AB InBev, and Danone, Dillon has spearheaded award-winning campaigns, innovative product launches, and transformative business strategies.

From launching evian’s first sparkling water to creating sustainability-driven initiatives like Wimbledon’s refill water solution, Dillon blends creativity and commercial acumen to deliver results.

He holds a postgraduate degree in Marketing Management from the University of Cape Town and is passionate about driving sustainable and impactful brand growth.

Caileigh Lombard is a seasoned global marketing leader with over a decade of experience driving growth through smart strategies and operational excellence. Currently with Walmart, Caileigh has led high-impact creative campaigns that boosted customer engagement and streamlined operations. Previously, she held key roles at Meta, where she optimized global campaign effectiveness and pioneered innovations in agency collaboration. With degrees from the University of Cape Town and Vega School, Caileigh is all about blending data-driven insights with creativity to elevate brands and build strong, cross-functional teams

Sithabile ‘Star’ Kachisa is Spotify Head of Marketing for Sub-Saharan Africa who drives the brand’s growth across the region. With over two years at Spotify, she’s been instrumental in shaping exciting marketing strategies that resonate with local audiences.

Before Spotify, Star led brand innovation at big names like L'Oréal, Diageo, and Johnson & Johnson, managing portfolios and launching standout campaigns across multiple markets.

A proud recipient of the Future is Female Award, Star holds an MBA from EDHEC Business School in France, and a BSc in Chemistry from the University of Cape Town—blending science with creativity to craft winning marketing moves.