Marketing Masterclasses

In this inspiring fireside chat, host Jon Ratcliffe is joined by Conny Braams, Unilever's Chief Digital & Marketing Officer, who leads the end-to-end digital transformation of one of the world's largest consumer goods companies. Conny explores how purpose-driven leadership, digital transformation, and future-fit thinking drive Unilever's evolution into a fully digitized, purpose-led organization at the leading edge of consumer marketing. From 30+ years at Unilever spanning every continent to spearheading complete digital rewires across regions, Conny shares transformative insights on leading change at scale and building organizations that are truly future-ready.

Whether you're driving digital transformation or building purpose-driven brands, this episode is a masterclass reminder to think future-fit, lead with purpose, and transform boldly at scale.

In this episode, Donna Barnes, CMO at Ninety One, joins Declan Hollywood for a conversation on what it means to lead with purpose in today’s marketing landscape. Donna shares her perspective on building brands with clarity and authenticity, and why long-term thinking is more important than ever.

From navigating complexity to inspiring teams, she offers valuable lessons on leadership, communication, and the evolving role of marketing.

A compelling listen for marketers and leaders at any stage of their journey.

In this inspiring fireside chat, host Jon Ratcliffe moderates a dynamic conversation between Pedro Pina, VP of YouTube EMEA, and Rahul Welde, EVP Digital Transformation & Digital Business for Unilever. This powerful duo explores how digital communication leadership, social video innovation, and transformation excellence drive engagement with global audiences and reshape entire industries. From Pedro's journey leading YouTube's 2 billion monthly users across EMEA to Rahul's 30+ year transformation of Unilever's digital capabilities, they share game-changing insights on digital transformation, social video strategy, and the future of marketing communications.

Whether you're driving digital transformation or building social engagement, this episode is essential for thinking digitally, transforming boldly, and leading with innovative communication strategies.

In this episode, James Rothwell joins Jon Ratcliffe for a dynamic conversation on building brands that resonate globally. Drawing from his experience leading marketing at some of the world’s most influential companies, James shares insights on innovation, strategic storytelling, and what it takes to lead with impact in fast-moving environments.

From navigating change to unlocking creativity within teams, James offers a thoughtful perspective on the future of marketing—and the leadership mindset needed to thrive in it.

A must-listen for marketers, brand leaders, and anyone building at scale.

In this inspiring fireside chat, host Jon Ratcliffe is joined by Yonca Dervisoglu, Google's Vice President of Marketing for Europe, Middle East and Africa, who manages teams across 35 countries working on all of Google's products. Yonca explores how global leadership, diversity advancement, and multi-product expertise drive marketing excellence across diverse markets and complex product ecosystems. From joining Google in 2006 to serving on boards including Heineken, Kering Group, and EQL:Her dedicated to advancing women in tech, Yonca shares invaluable insights on leading across continents, advancing diversity meaningfully, and building marketing strategies that work across diverse cultures and products.

Whether you're leading global teams or driving diversity in tech, this episode is an essential reminder to lead globally, champion diversity authentically, and think multi-culturally.

In this episode, Susan Steward joins Declan Hollywood for an energising conversation on what it means to lead with purpose in today’s marketing landscape. From the importance of authentic storytelling to building meaningful brand equity, Susan shares why human connection—not just strategy—should guide the message.

She also speaks candidly about the power of taking chances, embracing discomfort, and always saying “yes” to unexpected opportunities.

A motivating listen for anyone ready to push boundaries, trust their voice, and lead with courage.

In this inspiring fireside chat, host Jon Ratcliffe is joined by Paul Polman, renowned business leader, campaigner, and co-author of Net Positive, who demonstrates how courageous companies thrive by giving more than they take. Paul explores how sustainable leadership, stakeholder thinking, and net positive impact accelerate business action to tackle climate change and inequality while delivering excellent financial performance. From his transformative decade as Unilever CEO to founding IMAGINE and chairing the B Team, Paul shares profound insights on building companies that profit by fixing the world's problems rather than creating them. Whether you're building sustainable businesses or leading systemic change, this episode is a call to arms to lead courageously, think net positive, and create businesses that truly serve the world.

In this episode, Matt Brittin, President of EMEA at Google, joins Jon Ratcliffe for a compelling conversation on leadership in the age of digital transformation. Matt shares lessons from his journey leading one of the world’s most influential tech companies—exploring the intersection of purpose, innovation, and responsibility.

From the role of AI to the importance of inclusive leadership and staying customer-obsessed, Matt offers a powerful perspective on what it takes to thrive in an ever-evolving digital world.

A must-listen for leaders, marketers, and anyone curious about what’s next.

In this episode, Karen Lewis joins host Nicole Shrosbree Campbell for a thought-provoking conversation on what it really takes to thrive in modern marketing. Karen reflects on the importance of self-awareness in leadership, the power of video content, and why the balance between attention and connection is key to meaningful brand engagement.

From adapting to the fast pace of the industry to embracing the role of AI, Karen shares why the future belongs to marketers who understand human motivation—and are brave enough to ask for help, grow, and lead with empathy.

An inspiring listen for anyone looking to lead with purpose in an ever-evolving space.

In this episode, host Loren Westoby is joined by Ntumi Kondile — former Brand Manager of Doritos, South Africa’s boldest snack. Ntumi brings a refreshingly human-centred lens to marketing, shaped by his upbringing in the Eastern Cape and his time working with one of the world’s biggest brands.

They dive into a rich conversation about how character, curiosity, and community sit at the core of great marketing — and why true leadership is more about influence than instruction. From embracing individuality to spotting overlooked opportunities, Ntumi shares honest reflections on building brands with heart and carving out a meaningful career.

Whether you're at the start of your journey or steering the ship, this episode is a powerful reminder to own your space, stay curious, and lead with purpose.