Marketing Mavericks (Audio)

We talk about podcasting and how to create good content, get more subscribers, and what it means to sell the "sizzle", not the steak.

Host: Tonya Hall

Guests: Lynette Young, Cliff Ravenscraft, and Paul Colligan

Producer: Tonya Hall

Technical Director: Anthony Nielsen

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

We talk to 24me co-founder and CMO Liat Mordechay about 24me's journey from start-up to iTunes top app, managing work-life balance, and more.

Host: Tonya Hall

Guest: Liat Mordechay Hertanu

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

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We talk all about marketing your app -- freemium vs premium, why you should listen to your viewers, and how to make your app sticky.

Host: Tonya Hall

Guest: Ariel Michaeli

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

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We talk with Joel Comm about how to engage on Twitter, what social networks are right for you, and why real-life networking still works.

Host: Tonya Hall

Guest: Joel Comm

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

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We talk about selling faith through a connected church -- how do you market and measure religion?

Host: Tonya Hall

Guests: Brian Reich and Fr. James Martin, SJ

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

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We talk with Wanderu CEO Polina Raygorodskaya.

Host: Tonya Hall

Guest: Polina Raygorodskaya

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Today we talk to Chute Co-Founder Gregarious Narain about solving problems with content, a wrap-up of SXSW, and the Meerkat phenomenon.

Host: Tonya Hall

Guest: Gregarious Narain

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:

Today we talk to Overstock.com's Stormy Simon about her climb to the top of the company, how they're using influence for social good, and more.

Host: Tonya Hall

Guest: Stormy Simon

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

We talk to Peter Friedman, the founder and CEO of LiveWorld, about being the voice of a brand, and the CMO's Social Media Handbook.

Host: Tonya Hall

Guest: Peter Friedman

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:

We talk about the importance of building a community before the brand and building a community on Twitter

Host: Tonya Hall

Guests: Scott Eddy and Alex de Carvalho

Producer: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.