Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

To be successful in marketing, it is essential that a company has a clear understanding of who its customers are. This is done through the use of customer personas, which are representations of an individual customer and their needs. Customer personas also predict how a customer might react to specific marketing campaigns. However, creating personas can be challenging, and often businesses forget to implement their customer personas in their marketing strategy after creating them.

Meanwhile, buyer behaviour is the process by which consumers make purchasing decisions. Understanding how a customer behaves when they are going through the buying process is one of the keys to increasing the success of your marketing campaign. 

Welcome to Part 2 of our conversation about customer personas and buyer behaviour.

In this episode, Sally and Sam discuss customer personas, what to do when your customer personas change, and the importance of getting a return on your investment when creating personas. 

We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

Sally Green:

I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.

Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.

Connect with Sally on LinkedIn.

Sam Birkett:

I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.

My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.

Connect with Sam on LinkedIn.

To be successful in marketing, it is essential that a company has a clear understanding of who its customers are. This is done through the use of customer personas, which are representations of an individual customer and their needs. Customer personas also predict how a customer might react to specific marketing campaigns. However, creating personas can be challenging, and often businesses forget to implement their customer personas in their marketing strategy after creating them.

Meanwhile, buyer behaviour is the process by which consumers make purchasing decisions. Understanding how a customer behaves when they are going through the buying process is one of the keys to increasing the success of your marketing campaign. 

Welcome to Part 1 of our conversation about customer personas and buyer behaviour.

In this episode, Sally and Sam discuss building customer personas, the challenges of customer personas and mistakes marketers often make when using them. 

We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

Sally Green:

I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.

Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.

Connect with Sally on LinkedIn.

Sam Birkett:

I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.

My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.

Connect with Sam on LinkedIn.

After a lengthy two-year drought of physical conferences, they're back with a bang in 2022. But are they essential for your business and marketing? 

Welcome to Part 2 of our conversation about conferences. In this episode, Sally and Sam discuss conference collateral, do you need merchandise on your stand, and how you get people's attention.

We'd love to hear your thoughts and experiences, so please share!
Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

Connect with Sally
Connect with Sam

After a lengthy two-year drought of physical conferences, they're back with a bang in 2022. But are they essential for your business and marketing? 

In this episode, Sally and Sam discuss how conferences should fit in with the rest of your marketing strategy, why it's essential to negotiate conference rates, and why you should always aim to create a welcoming shop window. 

We'd love to hear your thoughts and experiences, so please share!
Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

Connect with Sally
Connect with Sam

Welcome to Part 2 of our conversation about video production with David Camburn, creative director of Swanwood Productions, a video and content production company based in Henley On Thames, Oxfordshire.

Video is widely accepted as being one of the most powerful tools available to marketers to promote products and services. So why do so many businesses not utilise it? Is it too daunting? Too hard? Too expensive? 

In this episode, we chat to David about the importance of video, how to overcome the fear of being filmed, why authenticity is key, and how the pandemic changed video production.  

Connect with David and learn more about Swanwood Productions - swanwoodproductions.com

As ever, we'd love to hear your thoughts and experiences so please share!
Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.

Connect with Sally
Connect with Sam

Welcome to Part 1 of our conversation about video production with David Camburn, creative director of Swanwood Productions, a video and content production company based in Henley On Thames, Oxfordshire.

Video is widely accepted as being one of the most powerful tools available to marketers to promote products and services. So why do so many businesses not utililse it? Is it too daunting? Too hard? Too expensive? 

In this episode we chat to David about the importance of video, how to overcome the fear of being filmed, why authenticity is key, and how the pandemic changed video production.  

Connect with David and learn more about Swanwood Productions - swanwoodproductions.com

As ever, we'd love to hear your thoughts and experiences so please share!
Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.

Connect with Sally
Connect with Sam

Authenticity - one of the most overused buzzwords in marketing. But what does it mean to be Authentic and can we measure it?

In Part 2 of this conversastion, Sally and Sam continue to defining the meaning of the word "authentic". 

• How does authenticity translate behind the scenes?
• How do you measure authenticity?
• How important is trust in authenticity?

As ever, we'd love to hear your thoughts and experiences so please share!
Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.

Connect with Sally
Connect with Sam

Authenticity - one of the most overused buzzwords in marketing. But what does it mean to be Authentic and can we measure it?

In this episode of Marketing Meanders, Sally and Sam undertake the difficult task of defining the meaning of the word "authentic". 

• Does authenticity mean being true to yourself, your brand, or your customer? 
• How far does authenticity go within your organisation? 
• How important is trust and relationships?

As ever, we'd love to hear your thoughts and experiences so please share!
Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.

Connect with Sally
Connect with Sam

Welcome to Part 2 of our conversation about branding with Andrew Hancock, founder of Brand Ayslum a creative branding agency based in Oxfordshire. 

Connect with Andrew and learn more about Brand Asylum - brandasylum.co.uk

As ever, we'd love to hear your thoughts and experiences so please share!
Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.

Connect with Sally
Connect with Sam

Welcome to Part 1 of our conversation about branding with Andrew Hancock, founder of Brand Asylum a creative branding agency based in Oxfordshire. We chat about the importance of creating a stong brand based on values, why a brand is so much more than a logo, and why we align with the brands that we like. Andrew also shares with us his mantra - KISS, which stands for Keep it Simple, Stupid when developing brands. 

Connect with Andrew and learn more about Brand Asylum - brandasylum.co.uk

As ever, we'd love to hear your thoughts and experiences so please share!
Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.

Connect with Sally
Connect with Sam