Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

Welcome to Part 2 of our Podcast on Podcasting. In the first part of this conversation we discussed why have podcasts become so popular, how can they help us as marketers, and what makes podcasts so unique and compelling? In Part 2 we covered:

• The difference between video and podcasting
• Who can benefit from a podcast
• Overcoming the fear of failure

As ever, we'd love to hear your thoughts and experiences so please share!
Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.

Connect with Sally
Connect with Sam

In 2021, Brits consumed almost 60 million hours a week of Podcasts. This was a 50% increase since 2020, and a whopping 1600% increase since 2015. But what has accelerated this interest? In this meta episode, we talk all things podcasting! 

• Why have podcasts become so popular? 
• How can they help us as marketers? 
• What makes it a unique and compelling form of communication?  
• Who can start a Podcast, and why should you? 

Have a listen to help answer some of these many questions! Stay tuned for Part 2 of the conversation which will be published on the 19th of April. 

As ever, we'd love to hear your thoughts and experiences so please share!
Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.

Connect with Sally
Connect with Sam

Does perfection exist? We don't think so, and certainly not in marketing, but where are your marketing efforts between perfect and good enough? Does it matter how many times you've edited a social media campaign or blog? How much time should you spend on that infographic to look just right? 

Does your approach to how thoroughly a campaign is researched and drafted depend on the audience and the overall purpose of the work?

Have a listen to help answer some of these many questions!

We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

Sally Green:

I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.

Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.

Connect with Sally on LinkedIn.

Sam Birkett:

I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.

My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.

Connect with Sam on LinkedIn.

In this episode we continue our reflections from last year and look ahead to ways we can improve in 2022. In particular, we discuss flexibility in the marketing team, how you need to put in place contingencies for absences and sudden changes in direction. What are the processes and technical systems which support contingency planning, and what the human elements? How do automatic fog lights in cars relate to marketing? Plus, have you been joined by anyone new to the workplace, starting their career since 2020, what 'normal' have they experienced, and can we learn from this? 

We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

Sally Green:

I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.

Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.

Connect with Sally on LinkedIn.

Sam Birkett:

I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.

My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.

Connect with Sam on LinkedIn.

Merry Christmas and a Happy New Year from Sally and Sam. In our two part episode we provide our reflections and 

lessons learnt from 2021. What have we learnt from a year of more COVID pandemic, 

the Great Resignation, new technologies and much more. 

So, settle down in a cosy corner and have a listen to our meander through the year. 

We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

Sally Green:

I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.

Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.

Connect with Sally on LinkedIn.

Sam Birkett:

I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.

My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.

Connect with Sam on LinkedIn.

Do you sometimes struggle to 'switch on' your creativity? As marketers, most of us need to be creative quite a lot of the time, whether in planning, writing, briefing, presenting or coming up with data visualisations. However, it can be a challenge to slip into a 'creative mode' in your head. In this mini meander, I share something that has helped me add more of a creative spark as a freelancer. I'd love to hear what others think, the techniques you use to be creative, and whether you can test some new ways of working to make your creativity flow more effectively.

We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

Sally Green:

I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.

Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.

Connect with Sally on LinkedIn.

Sam Birkett:

I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.

My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.

Connect with Sam on LinkedIn.

Can you strike the right balance of style and substance in your marketing? 

When you create a sequence of communications to an audience are you clear on how you hope they will consume the material? Particularly with products, services and research which are more complex, are you revealing enough, or too little in terms of the messaging you are trying to get across? Perhaps there are some good examples of others who get this balance right most of the time, what can we learn from them? 

We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

Sally Green:

I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.

Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.

Connect with Sally on LinkedIn.

Sam Birkett:

I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.

My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.

Connect with Sam on LinkedIn.

We welcome back Hilary Nightingale from Carbon Copy Social for part two of our discussion, Writing for Humans. This time we tackle the questions: 

Where do you start when commissioning a website homepage?

Keywords, how do you use them, where do they go, why are they still important? 

Why is accessibility important in marketing, and how can it bring down all your hard work?

Why write certain types of content, how do you write content that provides value to other humans?

We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email [email protected]

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

Sally Green:

I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.

Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.

Connect with Sally on LinkedIn.

Sam Birkett:

I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.

My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.

Connect with Sam on LinkedIn.

We were delighted to be joined by Hilary Nightingale from Carbon Copy Social to discuss the art of writing marketing copy for humans beings first and algorithms second! It was a truly fascinating discussion which meandered around compelling writing and user journeys, answering questions such as:

Where do you start when writing engaging content? Has this changed in recent times? How can you best connect with your audience by being yourself?

How do you focus on writing for your audience whilst allowing search engines to find? When consume a marketing message, what sparks the brain to respond in the same way as seeing a lethal threat?

As ever, we'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

 See acast.com/privacy for privacy and opt-out information.

In our second foray into getting back to basics we look at avoiding vanity projects, adapting your basic marketing according to the current environment your audiences are living through, and learning the lessons of which marketing approaches actually work, and why.

There's also a little bit about beard oil. 

Keep an eye out for our birthday special as Marketing Meanders celebrates a whole year with you lovely people! 

As ever, we'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

 See acast.com/privacy for privacy and opt-out information.