Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

Well, it's been a long summer, and we have been very busy either working hard, or playing hard, hence the lack of episodes! We apologise for this absence and decided to make it up to our dear listeners by providing you with a two-parter on getting back to basics in marketing.

This week we discuss what the basics of marketing planning are, and where we should be focussing after a period of upheaval. How you can we put in place the right mindset to learn lessons quickly and act on them. When should we spend budget and measure our return? 

We will also be following up with fresh content around the importance of marketing to human beings, lessons learnt from the pandemic, looking after yourself and your team, and much more.

As ever, we'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected]. 

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It's part two of our conversation on branding. This week we discuss thinking of brand as a person, why we shouldn't over complicate our brand and how can subverting a brand help with a campaign?

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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This week we are looking at brand and branding. What is a brand? Who owns the brand? How is brand manifested, and can you control it? Listen to these questions and many more in part one!

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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We pick up the conversation about Sales and Marketing teams with Nick Hughes, Director of Dynamic Coach Group.

This time we discuss whether marketing and sales teams can complete the feedback loop to help each other delivery on the joint strategy? Nick also explores the Five Dysfunctions of a Team by Patrick Lencioni, and we ask whether sales and marketing will morph into one some time soon?

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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This week we were delighted to talk with Nick Hughes, Director of Dynamic Coach Group. Nick has a wide range of experience in the sales arena, and through his current businesses he is intimately involved with helping people and processes to improve, delivering better performance. 

We explored the evergreen topic of the relationship between marketing and sales with Nick. 

• Do marketing and sales teams operate on different timelines, what problems can this create? 
• How aligned are sales and marketing goals?
• Can marketing and sales team work in an agile way, can their customers?

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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After a long half term break, Marketing Meanders returns with part two of our practice and culture conversation. This time we explore these questions and more besides:

How can you stop a practice that is influencing your culture in a negative way?

Can dysfunctional practices thrive in a positive organisational culture, are there warning signs?

How do training and systems support good practice and free you up to sustain a positive culture? 

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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Do you know if your marketing practice is being shaped by the culture of your company, and team, is this a problem? Are you developing a culture or sub-culture from the way you operate? Can one change the other and vice versa? See what we have to say about this, and let us know what you think too!

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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If you had to describe what marketing is in a just a few words what would they be? Would one of them be 'help'? Perhaps as we pursue our campaigns, relentlessly driving greater efficiencies, achieving greater ROI, engagement and conversion; we should focus on helping our audiences. Have a listen and see if you agree...

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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Many marketers don't train as marketers when they set out. Most of us complete formal degrees in a multiplicity of fields, it is only after we become marketers that we spend time, and money on specific training. Diplomas, Masters, specialist training courses, online education and executive education all provide options for us to enhance our abilities and skill base. However, how much training do you feel you need at each stage of your career? How does this differ on the career path you take? Is there a minimum level of training that is essential to compete for marketing roles?

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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Should you spend a little more time analysing and sharing your failures, as much as your successes? We all know that we learn through 'failing', but how deep do you, or your team go to examine why something failed, or is failing? Adopting and embedding more widely a culture of examining failure in a constructive way is perhaps something to consider?

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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