Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

We continue the discussion around 'it depends' in so many aspects of marketing. In particular we consider:

Do your reports give you meaningful insights?

Are your marketing campaigns really performing how you need it to?

Is something that worked really well for someone else, bound to work for you?

Have a listen to part one here.

Let us know what you think contact us @meanderspod on Twitter and Facebook or email [email protected].

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Do you ever get pieces of advice from marketing articles and videos telling you to 'do this and watch the success roll in'? Are there times when you apply a model for achieving your marketing goals but it doesn't seem to work out the way it's supposed to? Have you often entertained the idea of trying out a new strategy but your resources don't meet ambitions?

This episode is all about, perhaps an unsatisfactory saying, 'it depends'. When we are looking for advice and ideas for our marketing work we like to have definitive answers, but as we address in this podcast episode, we really need to accept that all the things we try depend on your context, resources and many other factors.

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In this Mini Meander Sam considers the two types of people you come across when considering the cost benefit analysis of launching an idea. The 'cost' people perhaps put up too many hurdles to actually getting their vision in action, whilst the 'benefit' people perhaps charge in too quickly and risk making more mistakes.

How can having a plan help to unite these two personality types, and help bring a great idea to fruition? Have a listen and see if you can diagnose yourself into one of these two types, and let us know if you think this makes sense. Contact us @meanderspod on Twitter and Facebook or email [email protected].

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In part two of our discussion into the relationship between sales teams and marketing teams Dave tells a true story of a trade show nightmare which demonstrates the damage that be caused when this crucial relationship isn't working well.  

We also explore the incremental, everyday ways to work at optimising the sales and marketing team relationship, and examine what role leadership plays in harmonising the relationship.

You can find part one here, and we'd love to hear any of your stories about times when relationships weren't firing on all cylinders, and more importantly remedies you know of to improve the situation. Contact us @meanderspod on Twitter and Facebook or email [email protected].

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The relationships between sales and marketing teams can be rather turbulent at times, they can also be pretty well functioning. However, as a sales person, or a marketing person, you've probably experienced at least some tension between these disciplines in the past, but why? We try to uncover why issues can flare up, what are the barriers that can lead to dysfunctional relationships, and most importantly what can be done to help teams all row in the same direction? 

We're joined in this two part discussion by, now regular, contributor Dave Heywood from Bovill and OX7 Partners. See if you can identify with any of our stories and tell us what you think. @meanderspod on Twitter and Facebook or email [email protected].

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The content conversation continues! This time we move into the areas of achieving the content nirvana of user generated content, when you should curate content, and what sort of content should you curate? Are there secrets to making your content relevant and how can you find multiple uses for your content?

For the full discussion you can listen to part one here.

Do you agree with our thinking on content, disagree? Let us know, Tweet us @meanderspod or email [email protected]. 

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We're all told to create content, especially in B2B marketing, but why do we create? Do we know who it is for, what its purpose is, where we're going to use it, how we're going to monitor its performance?

Have a listen to some practical examples and ideas to help you get more out of your content.

Let us know what you think, Tweet us @meanderspod or email [email protected].

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How do you typically measure success in your marketing campaigns and overall strategy? Do you measure by tactical metrics alone? Perhaps there is more than one dimension to measuring success that will help to align all your activities?

Have a listen to this mini meander and let us know what you think, Tweet us @meanderspod or email [email protected].

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In Part Two of our conversation with Mike Foster, from The Entrepreneurs Mentor, we address the questions: How much should you do things yourself? How do you attract the customers you want and ensure your proposition is consistent? How do you define success in your marketing as an entrepreneur when you have few reference points? How many new businesses survive the first few years, and what are some of the ways you should look after yourself when pursuing success?

Listen to part one, and let us know what you think, Tweet us @meanderspod or email [email protected].

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We were delighted to be joined by Mike Foster, from The Entrepreneurs Mentor, to discuss marketing within entrepreneurship. Mike has a broad and rich background of experiences across entrepreneurship matters, and he helps entrepreneurs and business owners develop their plans, and grow their businesses with sound advice, which we were fortunate to access in this two part podcast.

We focussed on why does marketing matter to start ups? What are some of the practical ways to start your marketing approach as an entrepreneur, the timings, priorities and planning? Who should you bring on board with marketing? How do you establish and build your brand? What are things you absolutely should, and absolutely shouldn't do when starting out? Plus much more.

We hope you enjoy the episodes. Please let us know what you think, tweet us @meanderspod or email [email protected].

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