Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

We continue our conversation about ways to gain buy in from other teams, covering: Why it's so important to establish a healthy working relationship with the finance team. Ways to harmonise the metrics of success in the organisation. Developing an internal marketing plan and being empathetic to other teams and how can Captain Subtext help you?

Please let us know if you plan to try out any of these suggestions, we'd love to hear how it goes!

Listen to episode one, and please let us know what you think about this subject, Tweet us or email.

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Firstly, what is buy in, why is it important when building a team? Does it help to see your internal teams as a marketing audience? What are some of the ways to make your marketing work relevant to others? How do you build alliances to deliver on your strategy?  What are the practicalities of establishing a two-way communication between your team and you, you team and the organisation? How do the most effective managers 'clear a path' for their teams?

We discuss how you, as the marketing manager, can select the skills you need to build your team, how to establish trust within the organisation, and enable your team to perform to the best of their abilities. Let us know if this is helpful, if we're speaking some sense, talking rubbish, or if we've missed something important. 

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We continue the discussion on marketing automation with Dave Heywood, digital marketing specialist at Bovill. This time we discuss feeding the automation machine, understanding and applying realistic customer journeys to automation, taking time to measure success, how to optimise, and what sort of timescales and limits should you set yourself after you've installed marketing automation.

You can listen to part one to catch up.

Please let us know what you think about this subject, and if you've had any similar experiences, tweet us @meanderspod or email [email protected].

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In this special meander we talk all things automation with Dave Heywood, a digital marketing specialist at Bovill, and owner of OX7.

We had a glorious two-part conversation about what marketing automation is, when you may or may not need it, how to prepare for its  implementation. How do you know if it's working, and assessing whether an unhealthy culture has emerged around it.

Let us know if this has raised any questions for you on automation, tweet us @meanderspod or email [email protected].

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We've had a nice long chat through some of the challenges of being the only marketer in an organisation, and more importantly some remedies. 

Do you agree with us? Sound familiar? Sound unfair? Let us know. 

Listen to part one here and part two here.  

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We pick up where we left off in part one. In this episode we address building relationships, gaining resources, justifying what you do, taking on board suggestions about marketing from others, whilst delivering on your agenda, and the fine art of saying no!

If you are a lone marketer, let us know if any of our solutions resonate with you, and if you've been in this position previously, why not let us know what worked for you...Tweet us @meanderspod or email [email protected].

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Are you, or have you ever been the only marketer in an organisation? If you are, you'll know of the particular challenges this can present, the expectations placed upon you, the evangelising you need to carry out, feeling a little lonely, and having to cave out marketing's niche. We discuss both the challenges and a number of solutions in our two part episode. 

If you are a lone marketer, let us know if any of our solutions resonate with you, and if you've been in this position previously, why not let us know what worked for you...Tweet us @meanderspod or email [email protected].

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What are the warning signs of a looming political battle and how can you head it off? How can the budget help to unite teams and unpick competing political viewpoints in the organisation? Why should you establish networks within your organisation an work hard at transparent communication of your plans to as many people as possible?

You can listen to part one of The Politics of Marketing here. 

Are there other important considerations to keep in mind? Let us know Tweet us @meanderspod or email [email protected]

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We talk about the sometimes exhausting world of the politics involved in marketing and organisations generally. the politics which influence the strategy you're able to set out, the operational resources you can utilise and the tactical campaigns you are able to deploy.  What are some of the typical political battles marketers encounter? How can we try to get decisions made without the political arguments? How do you face political obstacles and gain agreement? Where and when should you make your boundaries clear, and how can we elevate internal discussions to what matters to the customer?

Are there other important considerations to keep in mind? Let us know Tweet us @meanderspod or email [email protected]

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In part two of our budgets episode we take a look at these questions: When will you look forward to setting up a budget and managing it? Have you considered the human resources you are using? How can you get inventive when budgets are cut and how do budget cuts focus your marketing?

In case you missed part One, you can listen to it here.

Are there other important considerations to keep in mind? Let us know Tweet us @meanderspod or email [email protected]

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