Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

Here Sam discusses an example of a the selling process, what he liked and what he thought could be improved about a recent sales call he heard. See if you agree, and let us know of any interesting sales stories you've experienced. 

Feel free to get in touch with your thoughts: Tweet us @meanderspod or email [email protected]

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We pick up the fascinating conversation with Hugo Pickering into the world of analytics in this episode.

Walk with us down the riverbank meanders of marketing and explore all these questions...What should you be looking for from analytics consultancies you commission? Can you decipher their reports, are they too long, too short, too unfocussed, too clinical? How can you decipher changes to make based on what the analytics are telling you? Are them some examples of organisations that understand and measure their customer journeys well?

Feel free to get in touch with your thoughts: Tweet us @meanderspod or email [email protected]

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We recently hosted a small poll on the most pressing challenge for marketers in Q1 2021, we gave four options, and the winner by a country mile was audience online overload. So we decided to talk about this as the major issue for Q1 2021 in this episode, amongst other pressures we can see, like budget constraints. We ended up having quite a deep and meaningful chat about how online overload is effecting most of us, both in our personal and professional lives, so we thought of some ideas to try and address this. 

Have a listen and see what you think. We'd love to know any of your thoughts about the subject too. Do you agree, disagree, or have you got some additional ideas? Let us know Tweet us @meanderspod or email [email protected]

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As we know, analytics are an essential part of marketing, but so often analytics systems and reports can be slightly hard to interpret, and to draw useful insights from, if you're not sure what to measure, and why. It can be all too easy these days with obliging platforms to produce lots of lovely colourful charts, but what are the sort of fundamental considerations you need to have in place to create meaningful data insights?

We discuss all this and much more with our special guest, Hugo Pickering. Hugo is a marketing and communications specialist and entrepreneur, take a look at his website for more information. His digital marketing credentials are formidable, and we question him about all analytics over our two podcast episodes.  Enjoy.

Feel free to get in touch with your thoughts: Tweet us @meanderspod or email [email protected]

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Sally takes a highly practical meander through Project Management, answering a host of questions in under 10 minutes!  What should effective project management achieve? How can it work? How should project management systems be set up, and what are the crucial work processes they can help you with?

P.S. As a quick challenge for our Twitter followers, see if you can hear Sally's cat purring during the episode, Tweet us the timecode if you hear him!

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Welcome to part two of our LinkedIn special with LinkedIn strategy consultant Emma Wyatt.

In this episode we dig deeper into the professional network and explore some more questions, and provide, what we hope are helpful answers. Questions like, how often should we post on LinkedIn? Why should you interact with other post on LinkedIn and comment on them, and what sort of paid campaigns should you launch on the platform?

Needless to say we've only managed to fit so much into two 30 minute episodes. So if you're interested in making more of your LinkedIn profile, strategy for business development and promoting on the platform, why not find Emma and connect.

If you've been spurred into action, or have any questions for us that you'd like explored in a future Meander, feel free to get in touch with your thoughts: Tweet us @meanderspod or email [email protected]

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"A strategy makes it easier to make decisions, and it means you'll make better decisions more quickly"  Sally Green, 2020

In part two of our strategy episode we talk about aligning strategy to roles within teams and marketing job descriptions, great people's thinking about strategy, organisational mission statements, and how organisations truly live their strategy, both in terms of what they do, and how this compares to their brand proposition.

Feel free to get in touch with your thoughts: Tweet us @meanderspod or email [email protected]

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How do the most effective users of LinkedIn operate? What should your profile look like? When should you post, what should you post? What does a connection strategy look like? Our guest Emma Wyatt has answers to these questions and more, in this special episode.

Listen to Part One today, with Part Two following hotly on its heels. Once you've listened, why not let us know what you think, and take a deeper look at the LinkedIn strategy and coaching work Emma helps her clients with, you can find her, on LinkedIn!

Feel free to get in touch with your thoughts: Tweet us @meanderspod or email [email protected]

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This is a real cracker! It features deliciously practical observations and helpful tips from Sally, and sneakily smuggled in military history references from Sam.

What do the different levels of marketing really mean, and how does this matter to you and your team? How does it affect your planning and decision making? How do you make meaningful links between the levels, and how does this impact your organisation and resourcing? Why do so many people overuse of the words strategic and strategy?!

Feel free to get in touch with your thoughts: Tweet us @meanderspod or email [email protected]

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How long is your current marketing plan? How long does it need to be? Does a one page marketing plan sound crazy? Have a listen and see what you think...

Feel free to get in touch with your thoughts: Tweet us @meanderspod or email [email protected]

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