Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

Once we have our personas researched, tested and agreed, how do we work at relationships with our audiences so that 'they end with a smile not a slap'? 

Take a listen to Part 2 of our audiences podcast to see if you agree with our thinking.

If you have any observations please tweet us @meanderspod or email [email protected]

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Please let us know how you process the constant deluge of new concepts and technologies of marketing. Are you one of those who needs exposing to a new ideas multiple times before investigating it, or do you jump in quickly? Do you refine down your notes from education courses into three relevant concepts that you will actually deploy in your marketing? Do you 'manage' your consumption of new marketing ideas from particular gurus that you admire? How often have you actually persuaded others in your team to take on a new approach? 

We'll be covering ways to survive and thrive the incessant stream of marketing innovations in a future podcast, and we'd love to have some of your examples and questions on the subject.

Email us at [email protected] or tweet @meanderspod

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What do handbags, ravenous hyenas and Percy Pigs have in common? Our latest Marketing Meander about audiences of course. We've split this one in two digestible chunks, as there is so much to explore, and questions to ask, questions like:

Who are my audience? 

What do they look like?

What motivates my audience, and what do they need from me?

Where do I find them?

How do I communicate with them, and inspire them?

What do I do with them once I've got their attention?

Any many, many more, just sit back, relax and have a listen to see how many of these areas we've meandered through, enjoy!

See acast.com/privacy for privacy and opt-out information.

See acast.com/privacy for privacy and opt-out information.

See acast.com/privacy for privacy and opt-out information.

See acast.com/privacy for privacy and opt-out information.

Hooray, it's the first episode of Marketing Meanders with Sally and Sam, a foray into marketing at the coalface. In this episode we're discussing what a marketing campaign is. We will ask all the questions you'll want to ask yourself and your team before, during and after running one.

Questions like: What sort of campaign(s) do we need? Who are we targeting? How do we create something to fit our budget? How do we launch our campaign, and where does it live? How should we monitor it, manage it, and mitigate failures? How does it come to an end?

Remember, it's a meander, filled with personal examples and pondering. Have a listen and let us know what you think.l. Enjoy!

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Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode.

We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

Sally Green:

I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.

Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.

Connect with Sally on LinkedIn.

Sam Birkett:

I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.

My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.

Connect with Sam on LinkedIn.