Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

In this episode Sally and Barry discuss feeling safe to share your concerns, sales and marketing teams utilising CRM systems effectively,  finding and sharing meaningful reporting data, and reimagining reporting relationships and performance assessment.

Our special guest is Barry Clark, Managing Director of Dunedin Consultancy Ltd.

If you have any questions or feedback for us, or Barry, please tweet us @meanderspod or email [email protected]

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Where do customer journeys actually start, how do we know if they're optimised, what's our customer lifetime value and how can you get the most out of CRMs?

In Part One we discussed funnels and nurturing, buying presents, marketing automation,  and of course handbags!

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A number of us will have been to sales conferences in the past, and no doubt have memorable stories of them to share. However, when you take a deeper look, what are sales conferences actually for? Who needs to be at sales conferences, and how do you facilitate meaningful conversations at them?

We explore all these questions and more with our special guest Barry Clark, Managing Director of Dunedin Consultancy Ltd. Part Two will be coming your way soon!

If you have any questions or feedback please tweet us @meanderspod or email [email protected]

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Do you truly understand your customers' journeys? 

If we were to compare your customer touchpoints to a shop, have you thought about the conversations that are taking place outside the shop window, who meets the customer at the door? Are you hassling customers too much as they browse, or not checking in with them enough? Can your customers find the items on the shelves clearly marked, and do they know where the till is What's your follow up with people after they've left the shop, will they recommend your products, and how will you get them to return?

This and much more in our latest Meander!

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What do data visualisations, practical steps for consuming market research data and learning from 'negative feedback' have in common? The second part of our Marketing Meander with Amanda Claesens of course! 

We hope you all managed to listen to Part One, if not, hit the link subtly included in this sentence, and then join us back here for Part Two!

If you would like more detail on Amanda's work, check out ACE Market Research, or follow Amanda on Twitter. 

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Do you know how much time you spend fulfilling the key functions of your job? Do you know how much time you need to spend on these key functions? How much time is spent on less productive, or unrelated areas? How much time do you spend working on tasks which you aren't best placed to complete in an optimal way, tasks that someone else might be best to complete?

If you haven't done this already, you'd probably be surprised how you actually spend your time every day, or every week of every year!

Do you recognise this in your working life? What other techniques can you suggest? Let us know. Tweet us @meanderspod or email [email protected]

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What is market research? How much does it cost? When should you use it? How do you act on its results? 

We explore all these questions and more with our special guest Amanda Claesens, owner of Ace Market Research. Part Two will be coming your way soon!

If you have any questions or feedback please tweet us @meanderspod or email [email protected]

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Want to hear more about market research? What is it, how does it work, what are the pitfalls, how do you make the most of research projects and act on the results? 

We'll be exploring all these questions over two podcasts with our special guest Amanda Claesens, owner of Ace Market Research.

Download from Friday 9th October wherever you access your podcasts, and let us know if you have any feedback @meanderspod.

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As the economic impact of the COVID 19 pandemic bites our marketing budgets are starting to suffer. These are horrible times for so many, and we'd like to try and help facilitate the sharing of advice and support amongst marketers and small business owners. A way of doing this sharing experiences, tips, advise and moral support; you're not alone in having to be creative when 60% plus of your budget is cut!

So this is a call out to anyone who wants to share their tips, advice and experiences of working through times of meagre budgets. How did you adapt expectations, build a case to defend your budget, make the most of organic campaigns, build strengths for the future recovery, support your colleagues experiencing this situation for the first time, and help keep them motivated?

Please get in touch with your advice and stories, and if you've got particularly strident thoughts, we'd even like to have you as a guest on the show. Let's try and help each other through these times.  Tweet us @meanderspod or email [email protected]

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Should you attempt to do ALL marketing activities yourself? What are the pitfalls of trying to be a jack of all trades when it comes to marketing, and how can you harness the skills of others?

We'd love to hear what you think about this subject, and any other bend in the river of marketing. Please send any questions, episode suggestions, queries, faint praise or criticism, by tweeting @meanderspod or email us at [email protected]

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