Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

We need to find some savings in the budget...this is something most of us have heard before, but how do we deal with it? Why is marketing budgeting so important? How do you budget effectively? Who should you be communicating with to produce your budget? What are some of the ways to defend your budget, especially through difficult times? What opportunities can you find when having to be  more stringent on your marketing spend? --- Send in a voice message: https://anchor.fm/marketingmeanders/message

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Well, as we all settle in to the latest COVID-19 lockdown in the UK, Sally and I are talking about outsourcing in marketing, and in small businesses. When should you consider outsourcing, what should you perhaps outsource, who should you outsource to, and how do you decide between providers? Most importantly, how do you brief suppliers for outsourcing, and how can this represent half the battle won in outsourcing?

Have a listen and let us know your experiences of outsourcing. Have you got examples of when this has gone particularly well, or not so well? Are there other important considerations to keep in mind? Let us know Tweet us @meanderspod or email [email protected]

    

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And today we pick up where we left off last year with Toby Roe of Roe Communications with our meander on the subject of PR in part two of our episode we touched on these questions: Where is the boundary between PR and content marketing? Can you prove the ROI for PR and what does media training entail?

If you missed Part One you can find it here. 

Enjoy!

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Welcome to our bumper Christmas and New Year holidays compilation, featuring all of our special guest interviewees from the last few months. Gain some top tips and insights from our array of specialists in one episode. Why not enjoy by the fireside whilst sipping a favourite drink, or on a long winter's walk.

Hear from Toby Roe on PR, James Holden on websites, Hugo Pickering on Marketing Analytics, Emma Wyatt on LinkedIn, Amanda Claesens on Market Research, Barry Clark on Sales Conferences and Stefan Thomas on Networking. 

Access the part one of their two part episodes here:

Toby Roe

James Holden

Hugo Pickering

Emma Wyatt

Amanda Claesens

Barry Clark

Stefan Thomas

Enjoy and a Happy 2021 to everyone!

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Join us for a two part episode exploring PR with Toby Roe, who is co-founder of Roe Communications with his wife Victoria. Their PR company specialises in PR for Executive Education providers including business schools and leading academics, and they've picked up a host of fascinating insights on PR, organisations and the work between PR and marketing. In part one we look at:

What is PR? How do you plan an effective PR strategy? How does PR differ from marketing, where is the interface, and how do you get marketing and PR to work together? How can PR work most effectively, and why is it so important for organisations to be aligned? 

Feel free to get in touch with your thoughts: Tweet us @meanderspod or email [email protected]

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Hello All, We'd love you to listen to this one, but also, if you like the podcast, to share it. We've refined down the best of the advice from our guest experts into this special compilation. We'll be releasing it over the Christmas period for you to savour after a festive meal, or perhaps whilst going for a wintry walk. Enjoy,  and please do share the podcast with your friends! --- Send in a voice message: https://anchor.fm/marketingmeanders/message

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We pick up the conversation with Stefan Thomas, best selling author of 'Business Networking for Dummies', 'Instant Networking' and 'Win the Room'.

I this instalment we covered How do you get started with networking? When and how can networking pay off? How do you make the most of networking with people right in front of you, even if they don't seem to be your ideal target market?

If you missed part one, you can listen here.

Feel free to get in touch with your thoughts: Tweet us @meanderspod or email [email protected]

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We were privileged to have a two part conversation about networking with Stefan Thomas, best selling author of 

'Business Networking for Dummies', 'Instant Networking' and 'Win the Room'.

We had delightful discussion around what the real meaning, and practice, of networking is. Why building trust and maintaining relationships is so important. The joy of getting to know people. Why you should identify the networking you are already doing in your life. Making the most out of virtual networking, how do you need to prepare differently to in-person events, what's the same and what are the opportunities? Plus Stefan gives you one simple exercise you can do today to help improve your networking opportunities.

Feel free to get in touch with your thoughts: Tweet us @meanderspod or email [email protected]

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We pick up part two of our conversation with James Holden, founder of Wolf Productions. This time we consider questions such as is your website working for you? What are you measuring the success of your website against? How should you maintain your website? Why is it important to invest adequately in the web presence you own?

Listen to Part One here if you missed it.

Feel free to get in touch with your thoughts: Tweet us @meanderspod or email [email protected]

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Why do you need a website in the first place? What is your website there to do, and how do you know if it's doing it? When are chat bots a good idea, and why should you be different to get noticed in your marketing? 

We discuss these questions and much, much more with James Holden, founder of Wolf Productions, the bespoke  website design company, which he started in 2001.

Listen to part one of our absorbing meander with James. If you're interested in how to make the most of your website, you'll find this useful!

Feel free to get in touch with your thoughts: Tweet us @meanderspod or email [email protected]

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