Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

In part two of this episode we tackle questions like:

What are the similarities between lead nurture and networking?

How much can you know about leads in your audience who are outside of your conversion funnel?

What are the benefits to getting everyone round the table to recreate a highly simplified model of your lead conversion process?

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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What are the main elements that make up your lead conversion? We tackle the four elements we think are the most important, People, Processes, Systems and Trust. We examine the ways in which these elements interact, and how each can impede your lead conversion strategies.

Small competition - count the number of analogies that we bring into this conversation. Ever lasting glory to the winner!

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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If you could have more time or more budget which would it be? Why do we struggle to ever have enough time to carry out our work and how can we find more time? What difference can this make to our marketing activities?

Sam shares a few thoughts on this in our Mini Meander. His poll worked out at 77% to 23% by the way, have a listen to find out what this means!

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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It's part two of videos!

This time we touch on neuro marketing and the calls to action we can use in your videos after we have provoked certain emotions in media. Should you follow the crowd with your video or be different, and how can you be?

How is media creation the very frontier of the art and the science of marketing?

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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We're back after a little Easter break!

This time it's videos. Why do we use videos? Why don't we use videos? How do we plan creating them? How can they be edited and what are the skills of the editor? Do we understand how and where to use them? Do we know the format to use? What is the shelf life of our video?

So many questions, that's why this is another two parter, and we're going to interview a video production expert in the weeks ahead, so watch this space.

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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We continue the conversation about when marketing strategies and campaigns end, how you can plan their lifecycles and how do you learn from these cycles? Specifically in part two we consider

• Knowing your sales cycle, product and audience
• Understanding your conversion funnels
• When to stop testing and implement lessons learnt
• Should you follow a process in your marketing like this - end point, review, decision making?

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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Do you start more than you stop your marketing campaigns and strategy? When does marketing strategy end? Have you defined measurable intervals and review points, or in constant evolution? How organic should your strategy be?

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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How can you be original in your campaigns, is it as important as we think to help 'cut through' to our audiences?

Where do we need to focus our efforts in order to stand out in our campaigns? Where does testing come into this, and knowing your audience?

We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email [email protected].

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We continue the exploration of marketing skills required by the next generation of marketers with Dave Heywood from Bovill and OX7 Partners. This time we focus on the skills you ask for, and look for at interview, the responsibility of managers to help nurture new skills in their teams and playing the long game with skills.

If you'd like to join the conversation you can find us on Twitter @meanderspod message us on Facebook or email [email protected].

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We are joined once again by the splendid Dave Heywood from Bovill and OX7 Partners, to discuss the skills new marketers need.

What are the most important skills for new marketers to develop?

Where do they acquire these skills, from training or on the job?

Has the advent of ever improved marketing technology changed the skills required or marketers?

Is the generalist marketer skill set dead?

Are you a marketing leader who is recruiting new people, are you someone joining the marketing profession? Let us know what you think about marketing skills... Tweet us at @meanderspod message us on Facebook or email [email protected].

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