Are you struggling to know where to focus your marketing efforts and how to spot issues in your process before they impact your sales and revenue? Tune in to hear solutions from Host Greg Hammer, CEO of Hammer Financial Group, and guests Suzanne Scheiman, Marketing Manager at JL Smith, and Colleen Mansmith of Hammer Financial Group, as they share their experiences (and success!) with tracking marketing leads, webinar attendance, and more. You’ll learn the concrete metrics these financial marketing gurus use in their roles and how the right numbers can shape your firm’s goals, strategy, and trajectory.