In this episode, we will introduce a key marketing challenge—attribution—and explore how marketing mix modeling (MMM) can help solve it. We will also discuss how MMM works in practice and examined the trade-offs between using consultants for MMM development versus building an in-house solution.

For more details, you can refer to their published tech blog, linked here for your reference: 

https://medium.com/qonto-way/marketing-measurement-series-marketing-mix-modeling-at-qonto-337b8af11471