Marketing Moguls

In this episode of the Marketing Moguls podcast, host Michael interviews Danielle Lewan, a marketing expert known for her ability to capture a high-quality audience. Danielle emphasizes the importance of starting with a clear purpose and developing a strategy that resonates with your target audience. She also shares her experiences working with Casana and overcoming challenges with leadership. With moments of humor and insight, this episode is a must-listen for anyone interested in the marketing industry.

In This Episode, You'll Learn:

• 00:00:00 - Top marketer insights: success, struggles, and questions
• 00:02:30 - Healthcare to smart toilet seats: niche medical startups
• 00:04:52 - Marketing challenges at Consumer Electronics Show for startups
• 00:09:47 - Simon's Senate and power of Golden Circle in marketing
• 00:12:24 - Unique marketing mindset development and leadership alignment
• 00:15:49 - Impressive video production stages with toilets and lazy susans

Links and Resources:

• Casana
• Danielle Lewan on LinkedIn
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Join us on the Marketing Moguls podcast as we speak with Kathleen Booth, a seasoned expert in audience and community building. Kathleen shares her insights on the power of word-of-mouth marketing, which has propelled Pavilion's significant growth in the past year. Gain valuable tips on audience building and pipeline generation for B2B tech companies, as well as the significance of community in building confidence and learning from others. Kathleen also delves into the impact of paid advertising on conversion rates and wise resource allocation in marketing. Don't miss out on Kathleen's valuable insights on personal branding, partnerships, and referral programs for building a flourishing career in marketing. Tune in now to gain a fresh perspective on marketing strategy and community building.

In This Episode, You'll Learn:

• 00:00:00 - In this episode of the Marketing Moguls podcast, we welcome community building expert Kathleen Booth.
• 00:03:56 - Kathleen shares her insights on generating pipelines for B2B tech companies through community building and her journey from entrepreneur to head of marketing.
• 00:07:44 - Discover how Pavilion drives marketing and membership growth through community strategies and tactics.
• 00:11:33 - Learn about the benefits of referral programs and community-driven marketing for B2B tech companies.
• 00:15:21 - Kathleen discusses the power of community in personal branding and career advancement.
• 00:17:11 - Find out how a safe space for learning and asking questions can propel marketers to new heights.
• 00:20:35 - Kathleen shares tips on cutting unproductive marketing channels and wise resource allocation for increased conversion rates.
• 00:22:03 - Finally, Kathleen emphasizes the value of investing in your professional brand and referral programs for career opportunities. Tune in for a fresh perspective on marketing strategy and community building

Links and Resources:

• Kathleen Booth on LinkedIn
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Get ready for an insightful and thought-provoking episode of the Marketing Moguls Podcast! In this episode, we sit down with Judd Borakove, a true industry expert, to explore the world of marketing and go-to-market partners. Judd shares his invaluable insights on how marketers can navigate the challenges of sales, customer service, and operations to optimize their performance. Additionally, we dive into how product and business services can have a profound impact on marketing strategies. Whether you're a seasoned marketer or just starting out, you won't want to miss this engaging conversation with Judd Borakove. Tune in now!

In This Episode, You'll Learn:

• 00:00:00 - Create an Exceptional Customer Experience with Brand and Content Optimization
• 00:01:40 - Navigating Go-To-Market Strategies in the Age of Disruption
• 00:04:49 - Drive Value and Expansion with an Event-Led Go-To-Market Strategy
• 00:09:10 - Overcoming Business Challenges: A Discussion with Experts
• 00:10:00 - Unite Different I.C.P.s with Tailored Solutions
• 00:13:17 - Mastering the Complex World of Marketing for Success

Links and Resources:

• Judd Borakove on LinkedIn
• Go To Market Partners
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of the Marketing Moguls podcast, Claudine DeSola, founder of Caravan Social Club, shares her experience in creating unique and immersive experiences for brands and consumers. She started with physical events that brought together influencers, celebrities, musicians, and creatives to showcase different brands, and when the pandemic hit, they pivoted to virtual events that still captured the same essence.

Claudine also talks about how Caravan Social Club attracts brands and builds community through budget-conscious marketing strategies, finding small stepping stones to get the word out, and using Instagram lives to involve people who can't physically be at their events and create a library of content that showcases their brand.

In This Episode, You'll Learn:

• 00:00:00 - Meet Claudine DeSola, The Marketing Mogul: Welcome to the podcast!
• 00:04:26 - The Future of Fashion Events: Smaller, Intimate and Authentic: Hear from the Creator of a Mobile Fashion Caravan
• 00:06:44 - From Store to Content Space: The Evolution of a Winning Business Idea
• 00:12:21 - LinkedIn Cold-Calling: How to Find Brands and Make Connections that Count
• 00:17:34 - The Power of Direct Customer Interaction: Building a Strong Marketing Community that Lasts
• 00:21:31 - Making Live Videos Fun and Engaging: Tips and Tricks for Building a Thriving Online Community
• 00:27:20 - Wordsmithing Your Way to Success: How to Stand Out in Business and Build a Memorable Brand

Links And Resources:

• Claudine DeSola on LinkedIn
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of Marketing Moguls, Evan Klien discusses the impact of budget cuts and economic challenges on companies' investments in customer experience with Michael. He argues that even in a challenging economic environment, companies should prioritize customer retention and maximizing opportunities with existing customers. This may involve looking inward and focusing on employee retention as well. Evan predicts that the next few quarters will provide insight into whether companies will continue to invest in customer experience despite budget constraints.

In This Episode, You'll Learn:

• 00:00:00 The Marketing Mogul Podcast: Trending And Having Fun
• 00:04:37 Mastering Retention: Insights From Top Marketers
• 00:06:27 Retention Is Key: The Vitality Of Customer Loyalty
• 00:07:37 Marketing Focus: Centric Solutions' Secret To Success
• 00:08:15 Generating Revenue: Strategies For A Prosperous Business
• 00:12:14 Return Of In-person Conferences For Customer Success Pros
• 00:13:40 Navigating The Challenges Of Selling Services Through Appointment Setting

Links and Resources:

• Evan Klein on LinkedIn
• Satrix Solutions
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

On the Marketing Mogul Podcast, host Michael Ryan interviews Don Halliwell from TrustLayer, where they discuss the latest trends in marketing, share funny marketing fails, and delve into Don's secrets for creating the perfect pitch. Don also gives his tips for staying motivated during tough times and offers advice on taking a scientific approach to marketing campaigns, as well as managing ad spend at a small company. Tune in for all this and more, and learn from one of the marketing moguls shaping the industry today.

In This Episode, You'll Learn:

• 00:00:00 Proving Vs. Testing: The Scientific Approach To Marketing
• 00:02:42 How Career Path Flexibility Led To Success: A Personal Story
• 00:04:14 The Difference Between Large And Small Companies: A Reflection From A Marketing Expert
• 00:05:52 Learning The Hard Way: The Humbling Experience Of Changing Established Brands
• 00:07:21 Adjusting Tactics For Small Vs. Large Companies: Insights From A Marketing Pro
• 00:09:17 Leveraging Insurance Brokers For Marketing Success: The Power Of The Marketing Trust Layer
• 00:12:44 Building An Audience Through Search And Social: Strategies That Work
• 00:14:06 Strategy To Reduce Emailing: Looking For Alternatives That Work
• 00:17:51 Proving Vs. Testing: The Scientific Approach To Data-driven Marketing
• 00:19:09 Advice For A Successful Marketing Journey From A Seasoned Marketing Professional

Links And Resources:

• Don Halliwell on LinkedIn
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

On this episode of Marketing Moguls. Michael Ryan is joined by Jeff Zelaya. They discuss the power of continual learning, risk-taking, and innovation. Jeff shares his expertise on leadership and the importance of leading by example. Learn how to carry the weight of leadership and inspire those around you. Jeff also shares his experience with social media and how to create engaging content that people love to watch. Tune in to this insightful conversation and get inspired by Jeff's words of wisdom!

In This Episode, You'll Learn:

• 00:00:00 Unveiling the Minds of Marketing Moguls: Hear from the Experts
• 00:03:11 A Success Story: From a Far-fetched Idea to Franchising a Marketing Agency
• 00:05:05 Investing in Your Mission: How Risk-taking Paid Off
• 00:07:58 Prospecting for Franchising: Exploring Traditional Methods for Driving Opportunities
• 00:11:58 The Value of Permission: Opting in for Productive Dialogue
• 00:14:25 Personalization is Key: Harnessing the Power of Outreach
• 00:16:58 Boost Your Traction with Linked Outreach: Expert Insights

Links And Resources:

• Jeff Zelaya on LinkedIn
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Discover the Secrets to Marketing Success with Our First Episode of the Marketing Moguls Podcast!

Are you ready to skyrocket your marketing strategies and dominate your competition? Look no further! On this episode of Marketing Moguls, we're sitting down with a marketing heavyweight who has made a big impact in the industry. With decades of experience under their belt, they'll be sharing insider tips and tricks on how to increase conversions, create winning ad campaigns, and make sure your brand stays top-of-mind with your target audience.

You'll hear about the executive's unique journey from the theater world to marketing and how they've leveraged digital channels and creative techniques to reach a massive 12 million people on social media in just one year. Plus, learn how their forward-thinking CEO has used company culture as a marketing tool, helping to set their brand apart from the rest.

Don't miss this exciting episode of Marketing Moguls where you'll get the chance to pick the brain of one of the most innovative minds in the industry. Tune in now and elevate your marketing game to the next level!

In This Episode, You'll Learn:

• 00:00:00 Meet The Marketing Mavericks: Top Executives And Entrepreneurs Share Their Secrets
• 00:02:27 Charting Your Course In Marketing: Insights From The Legal Marketing Association
• 00:04:17 Behind The Scenes: Marketing For Theater Productions And Supporting Actors
• 00:08:24 Striking The Perfect Balance: Expert Marketing Strategies Melded With Following Orders
• 00:09:35 Navigating The New Normal: Restructuring And Reorganizing Marketing In A Pandemic
• 00:13:09 From Concept To Conversion: Innovative Marketing Ideas For Optimal Results
• 00:15:50 Maximizing Your Reach: The Power of The Funnel In Guiding Purchasing Decisions
• 00:17:36 Building A Strong Brand: Using Voice And Culture To Drive Marketing Success
• 00:18:34 The Advantages of Scale: Accelerating Growth Through Lateral Acquisitions and Joining A Larger Team

Links and Resources:

• Roy Sexton LinkedIn
• Roy Sexton Twitter
• Tiereleven.com
• Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Welcome to the newest podcast brought to you by Tier 11 The Marketing Moguls Podcast is a show that will feature top executives, entrepreneurs, and influencers in the world of marketing. The aim of this podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, and the latest marketing trends. The podcast will also have a fun side to it, with discussions on marketing fails and creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.

Don't forget to visit Tier 11