Marketing Moves

On this episode of Marketing Moves, we sat down with Matt Buder Shapiro, Chief Marketing Officer of Vytalize Health, to explore the strategies behind the fastest-growing private company in the U.S. Matt shares his entrepreneurial journey, insights into Cleveland's thriving startup scene, and the innovative tactics driving success in healthcare marketing. From cultivating trust with primary care physicians to leveraging personalized medicine, Matt offers actionable advice for navigating the complexities of the healthcare tech industry. Tune in to discover how relationships and innovation can transform patient care.

In this episode of Marketing Moves, we chatted with Franco Kraiselburd, the founder and CEO of Asclepii, a biotech startup redefining regenerative medicine. Franco discusses his inspiring journey from scientist to entrepreneur, the groundbreaking Artemis technology, and his mission to make advanced medical treatments affordable and accessible to all. Along the way, he shares valuable insights on mentorship, personal branding, and navigating challenges as a young founder in healthcare. Don’t miss this thought-provoking conversation about innovation, passion, and the future of medicine.

In this episode of Marketing Moves, John Ghiorso, founder of Orca Pacific, shares his journey from leading a top Amazon-focused agency to creating a venture studio for scaling marketing agencies. He discusses the importance of timing, niche specialization, LinkedIn strategies, and streamlining operations with the Entrepreneurial Operating System (EOS). John also highlights the role of strong general managers in building teams and driving growth, offering actionable insights for agency success in today’s digital landscape.

In this episode of Marketing Moves, we sat down with Adam Wilde, CEO of TRG Multimedia, as he shared how his company is redefining content creation through high-quality video, photography, and CGI. From his journey as a creative professional to TRG's innovative approach to storytelling, Adam dives into the importance of investing in quality content to scale your brand. Learn about TRG's comprehensive services, their client-first philosophy, and future trends in marketing content. Plus, Adam offers final advice for brands looking to streamline their content strategy.

In this episode of Marketing Moves, we sat down with Connor Balderson, Marketing Manager at Market Garden Brewery, to uncover the art and strategy behind marketing in the craft beer industry. From maintaining brand authenticity to building impactful partnerships, the conversation dives deep into how the brewery balances tradition, innovation, and community engagement. Tune in to explore the evolving trends in beer marketing and how Market Garden Brewery is staying ahead in the competitive craft beer scene.

In this episode of Mini Moves, our team sat down to unpack the evolving world of marketing attribution. As privacy regulations and the decline of third-party cookies reshape attribution, we share strategies for measuring meaningful conversions throughout the funnel. We also discuss the role of AI and media mix modeling in tackling these challenges, offering listeners a fresh, holistic approach to evaluating marketing success.

In this episode of Marketing Moves, we sat down with Dan Perella, a trailblazer in the consumer products industry, to explore his journey from co-founding Ideastream Consumer Products to helping lead Chagrinovations. Dan shares invaluable lessons on the power of consumer feedback in shaping success​​ful products, overcoming scaling challenges, and building lasting relationships with suppliers. He also dives into the evolving role of social media and e-commerce in modern marketing, offering actionable insights for marketers and entrepreneurs eager to innovate in the consumer space.

Dana Allender, Founder of SUN - We Grow You, and Kyle Mollison, Director of B2B Marketing at VividFront, dive into a dynamic debate on whether sales or marketing leads the way in B2B success. Dana focuses on relationship-building and understanding customer needs, while Kyle highlights the power of targeted strategies and AI-driven personalization. They emphasize the importance of aligning both teams to generate leads, close deals, and sustain growth, wrapping up with a Q&A on fostering collaboration.

On this episode of Marketing Moves, we sat down with Andrew Rising, Managing Partner of Encore Venture Labs, a Cleveland-based venture studio. Listen as Andrew talks about his professional journey, Encore’s mission to fuel regional growth by tapping into Cleveland’s industrial roots, and the studio’s unique approach to building businesses from scratch. Andrew discusses the power of founder-led marketing, the importance of community-driven innovation, and Encore’s focus on sectors like advanced manufacturing and clean energy. This insightful conversation unpacks the keys to creating sustainable ventures through authentic, market-aligned strategies.

In this episode of Marketing Moves, we sat down with Brooke Sirak, VP of Kaulig Capital, to talk about her path into investment banking and her current leadership role. She shares insights on building meaningful relationships post-COVID, overcoming challenges for women in finance, the importance of mentorship, and achieving work-life balance. Plus, she offers inspiring advice for women stepping into leadership roles.