Marketing Moves

On this episode of Marketing Moves, we are joined by Dallas Hogensen, co-founder and CEO of Felux, a B2B marketplace transforming the steel industry. Dallas discusses his journey from working at companies like Lyft to developing Felux in Ohio. He shares how Felux addresses technology gaps, their new Account-Based Marketing strategy, and achieving $16 million in revenue without prior marketing. Tune in for a deep dive into the future of the steel industry and Felux's innovative approach, including their use of AI, plans for a venture capital fund, and commitment to the Midwest startup ecosystem.

In this Mini Moves episode, we dive into the importance of content creation with an in-house content creator and brand specialist. Learn why every brand must prioritize content in their marketing strategy and discover actionable insights on staying authentic, leveraging trends, and creating impactful content that resonates with your audience. Don't miss tips for aspiring content creators and a pitch to business owners on the future of social media marketing.

Co-founder of GrooveRyde, a former boutique fitness studio in Cleveland, Zosimo Maximo, shares his journey from working in film production and creative direction for Fortune 500 companies to co-founding a unique fitness boutique and private social club in Cleveland. Listen as Zosimo shares his secrets to brand consistency and invaluable advice for creatives! You won’t want to miss this exciting dive into all aspects of being a serial creative. Press play to listen now!

In this episode of Marketing Moves, we are joined by David Gilbert, the President and CEO of Destination Cleveland and the Greater Cleveland Sports Commission. David shares his journey and the strategic efforts behind promoting Cleveland as a premier destination for major sporting events. Learn about the marketing tactics, community engagement, and economic benefits that come with hosting high-profile events. Discover how Cleveland's unique appeal and robust planning process have successfully attracted events like the Women's Final Four. Tune in for an insightful discussion on the challenges and triumphs of positioning Cleveland on the national stage, and gain invaluable marketing insights applicable to any city or business looking to scale.

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In this episode of Marketing Moves, we sit down with Russ Bates, the visionary CEO of NXTGEN Clean Energy Solutions, to explore the transformative impact of clean energy on small to medium-sized businesses (SMBs). Russ shares insights on how NXTGEN helps businesses achieve their sustainability goals while enhancing their bottom line. Discover the importance of sustainability policies, the role of clean energy products like solar panels and EV charging stations, and the value of customized solutions. Learn how embracing sustainability can attract eco-conscious customers, talented employees, and investors. Tune in to uncover actionable strategies and inspiring initiatives that can digitally scale your business and contribute to a greener future.

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We sat down with the Mayor of Cleveland, Justin Bibb, to discuss his inspiring journey from the private sector to the heart of Cleveland's political landscape. Tune in to hear Mayor Bibb's actionable plans and his vision for a brighter, more prosperous Cleveland. This episode is a must-listen for anyone interested in urban development, political strategy, and the future of this great city.

Learn about the evolution of influencer brand trips from YouTube to TikTok. In this episode of Mini Movies, we tackle the costs, logistics, and smart cost-cutting hacks of influencer brand trips, while addressing criticisms of extravagance and brand disconnect. Learn how diverse and micro-influencers are changing the game, featuring stories like Jenna Palek’s influencer and Waterboy’s customer-inclusive trips. You won’t want to miss this exciting look into the world of influencer brand trips, press play to listen now.

A lifetime of exposure to technology has significantly shaped Gen Z’s behavior when it comes to purchasing habits and media consumption. Andrew Roth, Founder and CEO of dcdx, helps businesses better understand and connect with Gen Z through tailored marketing. He joins Marketing Moves to talk about his research business, the relevance of Gen Z culture, favorite brands amongst Gen Z, and how to speak their language.

If you want to appeal to Gen Z as a marketer, click here and press play!

Want to engage a community? Sell love – that’s the key, according to Kumar Arora, CEO of Arora Ventures. Behind everything he does as an entrepreneur, he contemplates how he can positively impact those around him. He joins this episode to discuss turning your brand into a gift for others, the importance of content, overcoming the battle scars, making time for silence, and how to leave a legacy as a business owner.

If you want to leave your mark as an entrepreneur, start now, by listening to this week's episode.

In the non-profit sector, marketing should remain a critical priority despite common resource challenges. John Litten, President & CEO of the Greater Cleveland Habitat for Humanity, encourages nonprofit leaders to focus on storytelling. He joins Marketing Moves to talk about the nuances of non-profit marketing, cultivating volunteers, measuring success, and maintaining good rapport within the community.

If you're a nonprofit leader looking to better connect with your audience, tune in for this week’s episode!