Marketing Moves

What do a Restaurateur, Author, Keynote Speaker, and CEO have in common? They're all hats Raquel Eatmon has worn throughout her impressive entrepreneurial journey.

In this episode, Raquel chats with VividFront’s President, Madison Riddell, about building your personal brand by trying on many hats, while still staying true to yourself. She shares her lessons learned, mistakes made, and thought-provoking advice, including her trials & tribulations in running her own “Woman of Power” leadership conference for over a decade.

If you're looking to feel inspired, than this is the episode for you.

Building a great workplace is key to attracting and retaining top talent. Kelly Keefe, President of ERC, helps company leaders build their workplaces through thought leadership, comprehensive data, and HR solutions. Through ERC’s awards program, NorthCoast 99, Keefe and her team collect data to see what top performers are looking for when it comes to workplace culture. In this episode, Kelly talks with VividFront’s CEO, Lisa Perry Kovacs, about how to keep an award program credible, how it’s an effective marketing tool, shifts in talent attraction and retention, and how awards events help B2B organizations to grow.

As your business grows and evolves, so will your marketing mix. Aaron Saks, General Manager of Green Paper Products, doesn’t look at a marketing budget as a fixed cost, but as a variable cost. In this episode, Aaron talks with VividFront’s Director of Web Accounts, Nate Statt, about Green Paper Products' fluid approach to marketing and the state of working in the eco-friendly space.

Building a content business starts with the audience and what they want to know. Joe Pulizzi, “The Godfather of Content Marketing,” Bestselling Author, and Founder of CEX (Content Entrepreneur Expo), CMI (Content Marketing Institute), Content Marketing World, and The Tilt, helps content creators become content entrepreneurs. Joe talks with VividFront’s CEO, Lisa Perry Kovacs, about what creators need to focus on to build a viable business, what exactly a content entrepreneur is, a preview of CEX 2024, and the possibilities of audiobooks and AI.

Company culture is more than foosball tables and team outings. Ron Kaminski, Founder and Visionary of CultureShoc, helps companies build culture and turn employees into brand reps. Ron shares his insights with VividFront’s CEO, Lisa Perry Kovacs, about defining company culture, helping organizations find their purpose and share that with their people, and how culture is an unexpected, yet powerful revenue driver.

Branding from the ground up is no easy feat. On our latest episode, special guest, Ali Putnam, shares with VividFront's President, Madison Riddell, the vision and marketing tactics behind her brand of luxury women's golf apparel, A.Putnam. With versatility at the forefront, Ali's brand focuses on elevated style, on and off the course.

On this episode of (Mini) Marketing Moves, VividFront's Consumer Marketing Directors Molly Killeen and McKenzie Clark discuss their current favorite eCommerce marketing tactic - Direct Mail Retargeting.

Listen now to learn why it's an effective way to reach prospective customers outside of crowded digital advertising platforms...just in time for the busiest shopping season of the year.

Growing your social media organically can be a tough code to crack. Kyle and Kaitie Nickel, founders of digital media company, Cleveland Vibes, seem to have found the key. Hear these proud Clevelanders chat with VividFront's Ashtyn Morris, about how they help local creators thrive, their most successful social channel, and advice to brands looking to build their business from the ground up through organic social media.

Introducing Mini Moves, a spinoff of Marketing Moves that provides you with the same valuable marketing content, but in 10 minutes or less. This series is perfect to listen to while you're making your morning coffee, commuting to work, or taking a break during the busy work day. On our first episode, Kyle Mollison, VividFront's Director of B2B Marketing, and Rachel Reed, Senior Marketing Executive, discuss the impact and success they've seen from SMS texts rather than traditional email marketing. If you're looking for a fresh way to directly reach your audience, SMS may be the way to go.

Building authentic relationships is key to building a business. On this episode, special guest Adam Kaufman, Founder of Up2 Opportunity Fund - a technology venture capital company - and Host of the Up2 podcast, shares why true humility is the foundation for greatness. Hear Adam talk about everything from what he looks for in entrepreneurs when considering investments to how he preps for podcasts with VividFront's President, Madison Riddell. If you’re an entrepreneur, working at a startup, interested in venture capital, or starting your own podcast, this one’s for you.