Marketing Moves

Marketing Moves

By VividFront, LLCBusinessEntrepreneurshipMarketing
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Marketing Moves episodes

  • Let’s Talk Shoptalk: Ft. Nate Statt and Joe Testa (VividFront)
    Let’s Talk Shoptalk: Ft. Nate Statt and Joe Testa (VividFront)
    Join VividFront Director of Web Accounts Nate Statt and Chief Technology Officer Joe Testa as they break down Shoptalk, the conference highlighting the latest and greatest in the commerce space. They talk what worked and what didn’t, their favorite sessions, what the networking was like, and a white-out beach party that included Ludacris. Yes, that Ludacris.
    If you’re into ShopTalk and to learn more about these types of events, grab a snack and press play!
    23 min
  • Building a Business through Meaningful Relationships: Ft. John Lurtz (MorelandConnect)
    Hustle is important, but building a business with heart can be the real key to success. John Lurtz, Executive Chairman and Founder of Moreland Connect, started and continues to build his Software Development business by creating meaningful relationships. He joins VividFront’s Chief Technology Officer, Joe Testa, to talk about cultivating trust in tech industries and the balance between subject matter expertise and compassion.
    If you’re looking to establish trust with every potential new client, make sure to listen into this weeks Marketing Moves episode!
    40 min
  • How Social Media Has Revolutionized the Sports World: Ft. Brenan Betro (Cleveland Browns)
    Sports and social media are a match made in heaven. Keeping up with the rollercoaster ride of the NFL season can be tough, but our guest embraces the responsibility. Brenan Betro, Social Media Manager for the Cleveland Browns, is here to discuss weathering the ups and downs of a season, keys to fan engagement, how they measure success, social media's impact on the sports world, how they’re able to be so real-time on game days, and more.
    If you’re curious about the future of social media and sports and/or love the Browns, press the play button!
    45 min
  • Event Marketing for Brand Activation: Ft. Marcus Madison (Cleveland Clinic)
    Event marketing is one of the most powerful ways to connect with your audience. Marcus Madison, Community Relations Program Manager for the Cleveland Clinic, believes events are a critical tool in healthcare. Hear him shed light on a typical day in his role at a world-renowned healthcare organization, the best swag to give away at events, tips for measuring event success KPIs, and the biggest challenges when it comes to event marketing.
    If you want to take your connection with your audience to the next level, this episode is for you.
    31 min
  • Embracing AI in the C-Suite: Ft. Ted Souder (Former Google Exec)
    How big is artificial intelligence? According to Ted Souder, it’s “fire and electricity level innovation.”
    Ted spent more than 20 years as an executive at Google. He played a key role in every major milestone of the organization’s journey: the early days of display banners and search advertising, going mobile-first, and becoming an AI organization.
    Ted joins VividFront’s President, Madison Riddell, to discuss how to become part of the AI class, how to leverage AI in your sales team, how much your organization should invest in AI, and the ethics surrounding AI personalization.
    If you’re ready to step up your AI game, this episode is for you.
    56 min
  • Social Media Marketing in Hospitality and Tourism: Ft. Gabe Wasylko (Destination Cleveland)
    Cleveland is best shared through the lens of the people who live and experience it every day. Gabe Wasylko is one of those people. That also happens to be his philosophy when it comes to sharing the experience of Cleveland on social media. Gabe, Social Media Manager for Destination Cleveland, joins VividFront Senior Account Executive Ashtyn Morris to share how he builds connection with social content, how his team utilizes paid media, their approach to influencer marketing, and his plans for the big year Cleveland has ahead.
    If you’re looking to shine on social media, this episode is for you.
    45 min
  • AI-Driven Decision Making: Shaping How We Lead & Scale Ft. Ted Souder & Andrew Spott
    Artificial intelligence has revolutionized business and will continue to reshape the economy—but for the better.
    In this special Marketing Moves episode, Former Google Executive and Artificial Intelligence thought leader, Ted Souder, and Andrew Spott, Founder of AI-driven companies: HR Signal and VividFront, discuss AI's role in the global economy with VividFront's President, Madison Riddell. They shed light on how companies can effectively leverage AI to scale and inform business decisions.
    38 min
  • Mission-Based Business Marketing: Ft. Vishnu Chandran (Wild Republic)
    For Vishnu Chandran, CEO of Wild Republic, actions speak louder than words. Vishnu joins VividFront’s Director of B2B Marketing, Kyle Mollison, to talk mission-based business, how corporate social responsibility plays into marketing, how to build your brand by doing good, and the importance of being authentic.
    If you’re serious about making a difference with your business, you’ll want to listen to this one.
    28 min
  • 3 Ways AI Is Revolutionizing Digital Marketing
    On this episode of (Mini) Marketing Moves, VividFront's Paid Media Specialist Amy Kessler dives into the world of AI (artificial intelligence) in the digital marketing landscape. Listen now to learn the ins and outs of how AI works, and 3 ways it’s revolutionizing digital marketing.
    7 min
  • How Tech Start-Ups Leverage Thought Leadership: Ft. Gerald Hetrick (CEO of Docket)

    Crafting a go-to-market strategy in the alluring SaaS space requires confidence and content.

    Gerald Hetrick, CEO of manufacturing operations platform Docket, repeat tech entrepreneur, and EOS Implementer, chats with VividFront’s President, Madison Riddell, about his approach to building B2B brands that sell. Gerald unpacks why he chose the tech industry, his velocity vs. quality mindset for producing thought leadership, insourcing vs. outsourcing marketing execution, and his secrets to generating multiple successful start-up exits.

    Aspiring leaders in software, manufacturing, recruiting, IT...this one is for you.

    48 min

About Marketing Moves

From the publisher's feed

The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as…