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Marketing Moves
Marketing Moves episodes
- Niche Marketing in the Non-Alcoholic Beverage Space: Ft. Molly Cheraso (Verbena Free Spirited)Starting your first business is challenging. Starting your first business in a new, relatively unexplored industry is even more challenging. This episode's special guest, Molly Cheraso, Founder of Verbena Free Spirited, had a vision for the first non-alcoholic cafe & bar in Cleveland, and she delivered. Hear Molly talk about her sources of inspiration, market research process, brand-building, and more with VividFront's President, Madison Riddell. If you're marketing in a growing niche segment, this episode's for you.39 min
- 55 min
- 56 min
- Branded Search - Should You Bid On Your Own Brand Name?
Are you bidding on your brand name? The controversial ‘branded search debate’ is the hot topic of our newest podcast episode. Listen to Marketing Executive, Karen Steinbauer, unpack our POV as a Google Premier agency managing millions in search advertising spend each year. If you're a branded search skeptic, this episode is for you.
20 min - 38 min
- 38 min
- How to Negotiate with Influencers
Influencer marketing is such a key strategy for brands - it needs no introduction. But as the supply of influencers increases rapidly, so does the demand - and you know what that means! The price of influencers is going Up... and Up...and Up. How can we be sure to get the most bang for our buck, and design profitable influencer programs? Here to help - we have VividFront’s Director of eComm Paid Media, McKenzie Clark.
23 min
About Marketing Moves
From the publisher's feed
The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as…
much as we’ve triumphed. We’re putting our best moves in the spotlight and proving step-by-step instructions to digitally scale your business.