Marketing Ninja Unleashed

In this episode we talk to Séan Smith from Infosmith about AI readiness in the data world, the steps businesses should be taking to be AI ready and how objectives are so important when it comes to planning your data. Y

ou can contact Séan from Infosmith by emailing Séan at [email protected] or visit https://infosmith.co.uk or connecting on Linked In:

https://www.linkedin.com/company/infosmith

or Facebook: https://www.facebook.com/Infosmith.co.uk

In this episode, I talk about how marketing isn't just about social media, ads, emails, or the fancy graphics - it's about how you make people feel.

I discussed how I overcame my nerves at my recent presentation and created a song using Suno https://suno.com/home

I also saw first hand how the show we saw in Dubai used all the senses to make it unforgettable and how customer service is also a huge part of your marketing!

In this episode, I'm joined by Ed Cooper - Business & Executive Coach | Leadership Development Expert, NED and Charity Trustee to talk about all things business growth and a business owner's mindset.

We dive into how business owners can step back from the day-to-day, create the right systems for growth, and lead with clarity.

It's an inspiring and practical conversation for anyone looking to grow their business without burning out. I

f you would like to connect with Ed, you can connect on Linked In: https://www.linkedin.com/in/edcoopercoach/ or visit his website here:

https://www.lifesworkconsulting.com/

Resources:

Proft First by Mike Michalowicz - https://uk.bookshop.org/p/books/profit-first-mike-michalowicz/400a882cfa85766b?ean=9780735214149&next=t

In this episode, I'm diving into the 80-20 rule - how letting go of perfection helps you actually get things done. I'll share how learning to think on my feet has made me a stronger planner and decision-maker, even as someone who loves structure. And I'm also talking about why early-career marketers need to be careful if they're not reporting into another marketer - because that's when roles can easily blur, and expectations can get messy.

It's an honest, practical episode about progress, confidence, and protecting your value as a marketer.

In this episode of Marketing Ninja Unleashed, I sit down with my very first guest of Season 3 - my husband, Shan Patel.

Shan is Head of Product at Ometis (previously Tahola), a data and Snowflake expert, and someone who knows how to turn numbers into insights that actually drive decisions. We talk about where businesses should start with data, the biggest mistakes they make, and why keeping it simple is often the smartest move.

It's a mix of data, storytelling, and a little bit of fun - I hope you enjoy this one as much as we did recording.

Contact Shan for your data needs at [email protected] or find out more about what they do on their website: https://ometis.co.uk/

We're back after an exciting summer and in this episode I'm sharing three powerful lessons that my experiences over the summer reminded me of:

• Why the best brands don't just sell products - they help people build memories.
• Why growth only happens when you step outside your comfort zone.
• And why events still matter in a digital-first world.

Marketing Ninja Unleashed is back - and it's all about building marketing that connects, lasts, and actually works.

It's the final episode of Season 2 of Marketing Ninja Unleashed!

In this episode, I'm diving into:

• The power of engaging all five senses in your marketing,
• Why start-ups need to prioritise systems and processes from day one - and how mapping the customer journey (from your perspective AND theirs) makes growth easier.
• How to avoid common pitfalls with website agencies
• And why creating this podcast has been such a rewarding journey over two seasons

Marketing isn't just about tools or tactics. It's about people, their senses, and their choices. Build your marketing around that, and you'll always be ahead.

In this episode of Marketing Ninja Unleashed, I share how I've been getting better at networking as an introvert, why branded merchandise still matters in 2025, and how to make it work on a budget.

I'll also break down paid ads on Meta - and explain how not all agencies are created equal, including why I do things differently at You and Your Story.

In this episode of Marketing Ninja Unleashed, Reena dives into the future of marketing with AI-driven personalisation - including what autonomous agents could mean for your business - and why it's the smallest, most thoughtful touches that create the biggest impact.

We'll explore how micro-influencers and even meme marketing can work for brands of all sizes, and tackle one of the trickiest topics for business owners: pricing your products or services in a way that works for both you and your customers.

This episode covers four things every small business and marketing team needs to get their heads around right now including how you can implement:

• How you can implement UGC without blowing your budget
• Are Google Ads still worth it in the AI era?
• GEO is it trying to replace SEO?

And we're going back to basics with the brand proposition - what it is, why you need it and how you can do it.