Marketing Ninja Unleashed

In this episode, we break down one of the most over-complicated buzzwords in digital marketing: programmatic advertising - what it really means and how it can actually help your business

We also dive into personalisation in advertising: how to tailor your messaging in ways that actually work on platforms like Meta and Google, without sounding robotic or generic.

And finally - a powerful reminder that no marketing strategy works unless you know yourself first. We discuss why self-awareness is the real superpower for founders, marketers, and brand-builders alike.

Plus we want to know what ads you're hearing, email us on [email protected] to let us know what ads you heard!

In this episode, we dive into what it really takes to build a brand that's more than just a moment. Because it's easy to chase trends and viral campaigns - but the businesses that stand the test of time? They're the ones built with purpose, consistency, and real connection.

We're talking about sustainability in marketing, how to use customer behaviour data to create smarter, more personalised journeys, what a high-converting abandoned cart flow actually looks like. And why short-term noise never beats long-term strategy!

Plus here's the link to see my notes on the perfect abandoned cart series:

https://yaystory.com/your-abandoned-cart-series

In today's episode, we're focussing on your customer's needs and covering what a lead magnet is and you can create one that works, why Maslow's hierarchy of needs is more relevant now than ever before and why a viral campaign might sound attractive but shouldn't be your ultimate aim. Plus I highlight how a McDonalds radio ad has gone back to basics and is focusing on one for the 4Ps of marketing.

Here's the link to Maslow's Hierarchy of Needs: https://yaystory.com/maslows-hierarchy-of-needs

We're back! In this season opener, Reena dives into three must-know marketing foundations:

• Why emotion drives buying decisions - and how to use that insight in your messaging

• How your internal culture shapes your external brand

• The importance of collecting data (and how to do it compliantly)

A practical, no-fluff episode to get your marketing mindset back on track.

Today's episode is the last of Season 1 and covers making Google Ads work for service-based businesses, the difference between brand building and lead generation and why internal communication is really important.

Plus I talk about why having a member of your target audience on your team is a game changer!

In this episode we're sharing why it's so important that Reena retained her Chartered Marketer Status for the third year running, how introverts can control the narrative in a room of loud voices, a brave new ad from Puma and why including your staff in your marketing matters more than you think, plus some great examples of companies doing it well.

Link to Staff led marketing examples: https://yaystory.com/staff-led-marketing

Today's episode is all about how to have fun with AI in marketing, using AI to improve your customer journey and how you can use emotion to sell your products and services.

Here's some that you can use

• Chatgpt, great for general research, brainstorming, copywriting drafts https://openai.com/index/chatgpt/
• Perplexity, good for deep research into customers https://www.perplexity.ai/
• Midjourney, image creation - this is getting better but is not perfect https://www.midjourney.com/
• Suno - have fun with creating music this one, I made a song about me, it cracked me up! https://suno.com/home

Plus I'm talking to a special guest in this episode! Thank you Jay Nandha for 'volunteering' when I put you on the spot!

Episode 5 covers some of the most common mistakes people make when it comes to storytelling, why your Google Business listing is absolutely crucial and how different personality types can help you succeed in your marketing career and B2B sales.

Plus, I explain why Fresh Eyes are so important.

Link to Insights Discovery: https://www.insights.com/products/insights-discovery/

This episode explains the podcast name and gives insight into Reena, her story and her background as well as an "interesting" underground ad and some tips to help you work out who your ideal customer is!

Links to ad: https://yaystory.com/when-advertising-goes-wrong

This episode covers why continuing to learn in marketing is so important and why I'm a member of the Chartered institute of Marketing. How perfection could be stopping you from getting things done and the secrets to personal branding without being in front of a camera!

Here's the link to the video I mention in this episode: https://youtube.com/shorts/-pIOVYQ4qGo?feature=share

Drop me a message on [email protected] and let me know your personal branding challenges