No, you haven't tuned into the wrong podcast! I was interviewed for the Beginners SEO Podcast (an awesome asset for anyone wanting to DIY their SEO!) and it turned into quite the discussion on how to make your marketing manageable as a small business. I share my 3 channel approach that I would do as a small business, what channels I would do if I was a service based business,  an ecommerce business as well as the pros and cons to some specific channels.

Finishing off this longer than usual podcast, I give some creative inspiration to small businesses with some effective marketing strategies - where you don't need a giant budget to make the impact that you want!

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

You crafted an amazing marketing plan, but don’t let it disappear into the depths of your hard drive. A static plan does your marketing no good. In this episode, I’m sharing over 10 ways I nurture my marketing plan all year to keep it optimized, relevant, and actually helpful. With my simple tips, your plan becomes a living document that guides your marketing, not just words in a spreadsheet.

Whether you manage a team or own a small business, this episode will help you make your marketing plan your most valued asset. Learn how I use my plan as the central document for the marketing team and as a tool to get things back on track when needed. But this level of usefulness only comes from constant optimization.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

You've got a stellar marketing campaign, now it's time to pitch it internally. Presenting to leadership can be daunting, but it doesn't have to be!

In this episode, I reveal my proven formula for delivering clear, concise, and confident marketing pitches to internal teams. I'm taking you through my overall goals that I need to get out of the session, slide-by-slide recommendations, and finishing up with my best tips I've learnt along the way (even where is best to put your creative slides!)

Whether you're presenting to your CMO or the board of directors, you'll learn how to nail your marketing pitch every time. 

If the thought of pitching your marketing plan makes you nervous, this is the episode for you! You'll walk away ready to wow leadership and get your next big campaign the green light.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

Whether you're just starting your marketing career, in a rut, or just want to understand the pros and cons of working in different marketing specialisms, then this podcast is for you. I'm talking about the most popular areas and things I wish I'd have known. From B2B or B2C, to organic social, PPC, SEO and influencer marketing - before you consider switching areas or going in one direction, listen to this episode as it might just change your mind. Some of these things I didn't discover until working in the fields myself.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

Following on from last week's episode which was an introduction to international marketing, today I'm talking about taking a specific campaign from the UK to the USA. I cover lots of areas - including nuances to know that could halt your campaign before it's even began, the exact channels I changed for the US media and all the things I was thinking about along the way.

Whilst this may not work for all your campaigns I give you four different reasons why it might just work for some of them... so it's definitely something to bear in mind for future marketing plans.

Of course I finish up the episode with my best pieces of advice and which campaign was the most successful the winner might surprise you!

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

Expanding your marketing internationally can be an exciting yet challenging and down right daunting! In this episode, I’m sharing all of my tips and lessons learned from launching marketing campaigns in 10+ countries.

You’ll discover how to assess new international markets including looking outward initially using your marketing 101 skills but also looking inward at existing brand assets and what to consider when deciding if these are relevant. I also give you some examples of when this goes wrong form big global brands, and of course some of my stories along the way.

By the end of this episode, you’ll have the my checklist to start global marketing with local relevance. 

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

It's easy for marketing leaders to get caught up in the weeds of day-to-day execution. But real growth and impact come when you make time to work on your marketing, not just in it.

Join me in this episode where I share 7 ways for marketing leads to shift their focus beyond immediate tasks and short-term wins. You’ll learn what I do, to work on longer-term vision including resourcing (people and budget), campaigns, KPI tracking and more.

This episode is for any marketing professional who is ready to transition from task manager to strategic leader. Let’s move beyond tactics to work on the bigger picture!

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

Want to smash your next marketing photoshoot, but unsure where to start? In this episode, I reveal everything you need to prepare, direct, and manage a professional-level photoshoot yourself.

You'll learn:

• All my planning documents from beginning to end
• What art direction documents need creating for the day
• Everything you need to consider - location, models and more
• My post-shoot tips - the final steps not to miss

Whether you're doing product shots, headshots, or lifestyle images, this episode will give you the confidence and knowledge to creative direct likes a pro. I'll show you how to plan an effective, organized photoshoot from concept to completion all on your own

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

Events are so prevalent in our marketing mixes, but with all of the manual work that goes into not only the event day logistics but also in the event invites and comms -  if you don't have processes, a central platform or systems to follow it's easy to forget crucial steps and risk the success of the whole event before it's even begun!

In this episode I draw on my experience from years of event planning (as a marketer!) and all the problems I need to overcome to ensure both the guests and the team have everything that's needed and I talk about the key areas that are most important to me.

This is a great example of something that often falls into the laps of general marketers and so it's ideal to be thinking about all of these things for when it inevitably is your turn to do this!

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

The time has come where we are all forced to move over to GA4, so let's dive into this topic together...

Google Analytics 4 represents a major overhaul of Google's analytics platform, replacing Universal Analytics. In this introductory podcast episode, I talk through the key changes and updates to understand why Google made the switch and how the new platform differs from its predecessor.

I walk through some of the most useful new features and capabilities - including attribution modelling, new metrics and more! Finally I finish up with which areas of the new platform I'm using already and which I need to learn more about over the next few months.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com