Expanding your marketing internationally can be an exciting yet challenging and down right daunting! In this episode, I’m sharing all of my tips and lessons learned from launching marketing campaigns in 10+ countries.

You’ll discover how to assess new international markets including looking outward initially using your marketing 101 skills but also looking inward at existing brand assets and what to consider when deciding if these are relevant. I also give you some examples of when this goes wrong form big global brands, and of course some of my stories along the way.

By the end of this episode, you’ll have the my checklist to start global marketing with local relevance. 

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com  

It's easy for marketing leaders to get caught up in the weeds of day-to-day execution. But real growth and impact come when you make time to work on your marketing, not just in it.

Join me in this episode where I share 7 ways for marketing leads to shift their focus beyond immediate tasks and short-term wins. You’ll learn what I do, to work on longer-term vision including resourcing (people and budget), campaigns, KPI tracking and more.

This episode is for any marketing professional who is ready to transition from task manager to strategic leader. Let’s move beyond tactics to work on the bigger picture!

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com  

Want to smash your next marketing photoshoot, but unsure where to start? In this episode, I reveal everything you need to prepare, direct, and manage a professional-level photoshoot yourself.

You'll learn:

• All my planning documents from beginning to end
• What art direction documents need creating for the day
• Everything you need to consider - location, models and more
• My post-shoot tips - the final steps not to miss

Whether you're doing product shots, headshots, or lifestyle images, this episode will give you the confidence and knowledge to creative direct likes a pro. I'll show you how to plan an effective, organized photoshoot from concept to completion all on your own

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com  

Events are so prevalent in our marketing mixes, but with all of the manual work that goes into not only the event day logistics but also in the event invites and comms -  if you don't have processes, a central platform or systems to follow it's easy to forget crucial steps and risk the success of the whole event before it's even begun!

In this episode I draw on my experience from years of event planning (as a marketer!) and all the problems I need to overcome to ensure both the guests and the team have everything that's needed and I talk about the key areas that are most important to me.

This is a great example of something that often falls into the laps of general marketers and so it's ideal to be thinking about all of these things for when it inevitably is your turn to do this!

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com  

The time has come where we are all forced to move over to GA4, so let's dive into this topic together...

Google Analytics 4 represents a major overhaul of Google's analytics platform, replacing Universal Analytics. In this introductory podcast episode, I talk through the key changes and updates to understand why Google made the switch and how the new platform differs from its predecessor.

I walk through some of the most useful new features and capabilities - including attribution modelling, new metrics and more! Finally I finish up with which areas of the new platform I'm using already and which I need to learn more about over the next few months.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com  

Season 5 is here!!!  In this slightly different episode to usual, I'm catching up with you all on what I did (and didn't do!!) over summer, and talking through some of the marketing news I didn't get to chat with you all about. 

Plus, talking through my top 10+ hacks to feel energized and refocused to go into the final months of 2023. You'll hear how I optimize my mornings, stay on top of tasks, and my #1 product to set me up for the day.

By the end of this episode, we'll be ready getting back on track and dominate Q4 together. 

Welcome back to Marketing Nuggets, thank you for being here for another season, let's smash our Q3 and Q4 marketing goals together. Emma x

Link to the advert I was talking about: Click here 

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com  

Wow! Season Finale already! I didn't want to talk about just one topic in this final episode of season 4, so it's a pic & mix kind of episode. Covering a little of everything -  new marketing trends, where my focus is going to be for the next few months and finishing off with my advice to myself to help grow as a marketer and a little task that we can all do together to keep us focused and ready to smash our marketing for the next 6 months.

Season 5 will be coming out the first week of September!

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com  

When new channels, tactics and trends appear in the media to help us marketers - it can seem overwhelming, distracting and you probably (like me) have a whole heap of scepticism. Well, I felt I couldn't ignore the AI chatter anymore & so I decided to give ChatGPT a go for a week - using it whenever I could for various marketing tasks. I take you through what worked, what didn't and what I'm planning to do in the future to try some more ways to test AI into my marketing strategies. This is a good episode for any AI newbies like me and if you're avoided this subject until now, I encourage you to give this a listen, it might just change your mind...

Looking for the McDonald's/Burger King campaign example I give?
Click here

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com  

A topic we've not touched before on Marketing Nuggets but if you're a marketing consultant, freelancer (or even thinking about taking your side hustle to your main hustle 'one day) then this is the episode for you. Jo shares SO many amazing finance nuggets with us, with her best tips about what to do when you're first thinking about making your idea into a (profitable!) business, what myths we shouldn't listen to, the most common problems she hears (and how to tackle them) and SO much more. I was captivated by this whole episode and it was so insightful helping us to navigate how to even start on this journey! Plus she has lots of resources to help us too.

Want more from Jo and the Financial Growth Academy!?
Financial Growth Academy Instagram
Financial Growth Academy Website

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com  

Yes, I'm still talking about campaigns! Today, I'm taking you through once I know my audience, campaign goal and resource, how I go about actually choosing what channels get put in. I take you through the four overarching ways I bundle my channels together and then the reasons why and how they get picked. This episode is perfect if you're about to plan a campaign and wondering how to pick the channels or, if you're after some marketing campaign inspiration!

Looking for my marketing plan masterclass course?
Click here 

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com