Marketing Off the Mat | Business for Yoga Teachers

Even though the final days of 2021 are winding down, it's so important that we are cultivating a mindset that is inline with where we want to take our businesses. As soulpreneurs, we are the perfect mix of soul and entrepreneurs and it's so important to feed both sides. 

Take a listen to this quick episode on how to cultivate a soulpreneur mindset to help prepare you for what's to come. 

Thanks for listening! Don't forget to subscribe, rate and review Marketing Off the Mat and support this one woman soulpreneur! DM me @jessicacross.co to share your thoughts on this episode. 

If this episode title peaked your interest, it definitely should! Take a listen to this incredible chat I had with my friend Tracey Pontarelli all about Magnetic Marketing. 

Tracey is a former marketing and branding professional turned wellness entrepreneur and business and mindset coach. Tracey tapped into her love of wellness and skills as a brand marketer to build a successful wellness business. She now coaches frustrated moms just like her how to build a successful online income  without sacrificing their priorities - by being authentic, deliberate and magnetic.

Tracey is so generous with all of her incredible wisdom in this episode. You're going to love this chat, I just know it! Definitely follow her over on Instagram @coachtracey_p for more and send me a DM on Instagram to let me know what you thought of this episode. 

Don't forget to rate, review and subscribe to Marketing Off the Mat while you're at it!

We've all heard it and maybe even said it ourselves. 'I'll just wait until January' or 'I'll start in the New Year.' Of course we want to allow space for all the lovely things that the holiday season brings, but the holidays can be a serious source of procrastination when we use it as an excuse to not take action. Take a listen to this bite-sized episode for 4 simple (but not easy!) ways to commit to tiny, imperfect actions in your business now, so you can reflect back on this month knowing that you took small steps toward your dreams.

Are you taking this challenge on? Send me a dm on Instagram @jessicacross.co if you want an accountability buddy. I'd love to hear from you!

Branding and brand strategy are terms that are tossed around a lot in the business world. But what do they really mean, and why do you need to have a brand strategy? Get ready to dive in to find out more with Katie Leigh!

Katie is a brand strategist and artist from Denver, Colorado. She helps small business owners clarify their message, simplify their marketing, and build a strategy that promotes work-life balance. We dive into all things branding and how to get started today with some approachable and actionable steps.

Be sure to join Katie's email list for all of her wisdom and to try her free 30-day social media detox challenge. Definitely take her up on her generous offer for December 2021 for $350 for 3 brand strategy sessions as well as to learn more about Brand Strategy here!

Drop me a note on Instagram @jessicacross.co to let me know what you thought about this episode!

Social media often gets a lot of our attention, but building an email list is essential to growing our community and our business. Listen in to find out more about why you need an email list and to get some actionable tips on how to grow one, even with a minimal or zero website!

Speaking of, are you on my email list? This is where I share all the latest and greatest, free biz building content, sneak peeks, early access to programs and much, much more. 

Head over to jessicacross.co to check out my free resources and get your name on the only list you need to build your sustainable and thriving yoga business. 

It's hard to believe this little podcast has hit the 50th episode mark and the timing couldn't be better as we head into the season of gratitude. I'm so grateful to be able to support the growth of your business and be connected to you through this medium! Thank you!

Take a listen to hear a bit more about where we've been and where we are headed in this bite-sized episode. 

Don't forget to subscribe, rate and review this one woman show! 

Send me a DM on Instagram @jessicacross.co of your review and you just might receive a gift from me! 

To discount or not to discount might be a question on our minds as the holiday season, and especially Black Friday approaches. Take a listen as I share some 2021 Holiday spending estimates and why THIS might be the year to consider a discount or value-added offer to your clients. I even share a few ideas on how to make it happen in ways that won't break the bank. 

Are you discounting for the holidays or not so much? Send me a DM on Instagram @jessicacross.co! I'd love to chat more and hear about your business' plans as we head into the holiday season.

Have you ever considered what the copy you write for your business says about your values? Regardless if the answer is yes or no, you'll definitely want to listen to this chat with my friend Cassie Paton. 

Cassie is a copywriter and the founder of Mettle & Tonic. She creates potent stories for gutsy entrepreneurs. Cassie helps service providers whose messaging is bland, out-of-date, or spineless write website and email marketing copy that’s punchy, powerful, and persuasive so they can attract more dream clients and run businesses they love.

We talk strategy, empathy and a values-first approach that will help you unlock the language that makes your dream clients become a bit obsessed with you

Be sure to follow Cassie @mettleandtonicco and don't miss her next Copy Hot Seat coming up on November 16 where she deep-dives into one of the most important pages of our website, our About Pages! It's totally free and you won't want to miss it. 

So, what do you think about this episode? Send me a DM on Instagram with your thoughts and feedback. I'd love to nerd out on copy with you!

I’m joined with Gabi Metz @thecontentyogi for a heartfelt chat about imposter syndrome, how it can affect momentum in our businesses, and how we can move past it to take action. This is s thought-provoking, bite-sized episode that you won't want to miss!

Have you ever considered being a guest on a podcast and what it could do for your business? Podcast guesting can help share your message, increase your visibility, and position yourself as an expert. You must listen to this incredible conversation I had with my friend Amela Shabich! 

Amela is a former corporate employee who spent years in her 9-5 before deciding to take the leap into her entrepreneurial journey into the podcast agency world. She has built her podcast agency Urban Bloom Boutique from the ground up and helped dozens of experts get booked on podcasts. She is also a proud mama to her family of five. 

Be sure to follow Amela on IG @amela.shabich Download her free guide on how to be a perfect guest on a podcast here.