Marketing Off the Mat | Business for Yoga Teachers

Sometimes we work incredibly hard to get exactly what we want only to find ourselves in a place that we don't want to be. It's only from that place can we actually see where we are meant to go on this path. Angelica Govaert story is one of triumph, failure, and picking herself up over and over again in order to serve in the way that she is meant to. 

Angelica has been teaching and practicing yoga for 37 years and she is the founder of Nevada’s largest yoga studio. Her unique approach to 1:1 online yoga teacher trainings attract an international following of people who have gone on to open studios, create non-profits, and live their dream of teaching yoga. 

Check her out @yogalebrity on all the platforms including Instagram, TikTok, Youtube and listen to her podcast of the same name! Learn more about her personalized 1:1 Yoga Teacher Trainings here!

My friends! Thank you so much for listening to Marketing Off the Mat! I've always said that if this little shows even just one person, it is worth it. If you are reading this, and you are that person, I'm sending a deep well of gratitude for sitting with me for the last 365 days so you can level up your wellness business. Thanks for being here and thanks for shining your light. 

Take a listen to today's bite sized episode for a few things I've learned throughout the process of producing this show in the last year in hopes that they help you grow, too. Head over to Instagram to say hello while you're at it and tell me your favorite episode of Marketing Off the Mat. You might just win a little something from me!

Are you considering starting your own podcast? Check out my Ultimate Guide to Podcasting for Yoga Teachers to get started on the right foot!

Manifestation is a buzzy term these days. A casual glance at the manifesting hashtag or on Google will yield thousands of results. But what IS manifestation and how can we use it for our business? 

That's where Dr. Marsha Evans comes in! Dr. Marsha is a high vibe Manifestation Coach who also has her doctorate in Clinical Psychology. After spending over a decade rising through the ranks in the prison mental health system, Dr. Marsha found herself at the brink of burn out in 2020 and she decided to take a break from her job. In a short period of time, she dove deep into learning the principles of manifestation and manifested her deepest desires. She now teaches others how to manifest their deepest desires through a combination spirituality, psychology, and a touch of science. 

Follow Dr. Marsha over on Instagram and find out more about how she can help you manifest the business of your dreams 

Do you ever move the goal post? You know, that thing we do when we are constantly striving for more or wishing we were where we want to be in our business? Me too! Listen in for a quick reframe of those thoughts so you can refocus on your next right steps with gratitude on all that you've accomplished.

Could you use someone in your corner to help navigate all the thoughts our brains throw our way as evidence that we aren't doing enough? I'd love to help! Check out my 1:1 opportunities and let's skyrocket your business to where you want to be!

Ever thought 'there's no way I can make a living teaching yoga' or 'I can't charge for this stuff,' this chat I had with the brilliant Kat Cynewski is for you!

Kat is a business coach for wellness entrepreneurs, yoga teachers, and healers, a 700hr certified yoga instructor and YACEP certified teacher trainer, founder of Be Well Events, and host of The Wealthy and Well Woman Podcast.

We dive into ALLLL things that center around building wealth while teaching, especially for those who feel conflicted in charging for their offerings. You won't want to miss this episode! 

Be sure to follow Kat and definitely check out her podcast while you're at it!

Do you find yourself only wanting to share the ‘yoga you’ online? Maybe perfectionism is creeping in and stealing all of your authentic magic. 

Authenticity, y'all! I recently polled my IG followers to land on a topic that would be most helpful and authenticity on IG was a resounding YES PLEASE!

We want authenticity from others and we desire to speak from this place in our channels, not to mention in our lives. Yet, it can be an allusive beast to chase. Listen in for 3 Signs You're Blocking Yourself on IG and most importantly, how to start sharing from an authentic place right away.

Could you use a little help in finding your voice? Check out my 1:1 Biz Coaching offerings! Let's work together to blast perfectionism and get you to your place of highest service for those who are waiting for you to arrive. 

Does the thought of investing in yourself and in mentorship send you running for the hills? Then you'll definitely want to listen into this incredible conversation I had with my friend Elizabeth Rowan. 

Elizabeth has 15 years real world business experience and 10+ years of experience, study and teaching teachers in yoga, spirituality, wellness, and mentorship (before online coaching was cool) Her proven framework supports your spiritual business and personal evolution, to stand for you, your rising and your deep service to the world.

Listen in for major shifts in how to reframe your thoughts around investing in yourself, your business and why finding a coach might be the very thing that will catapult your business into one that not only supports your dreams, but those who are waiting for you to step and serve.

Give her a follow on Instagram and Facebook and her FB group! Don't miss Elizabeth's masterclass, Spellbound, launching on April 5.

In order for us to flourish in your business and have the biggest impact we can on have on clients and students, we have to set (and maintain!) boundaries in our business. Easier said than done, right? In this bite-sized episode, I dive into what boundaries are in terms of your business, how a lack of or leaky boundaries are costing you money (not to mention other resources like time and energy) and what you can do about it.  

It's not easy work, but it's worth it!

Is establishing and maintaining boundaries part of your work as a teacher and entrepreneur? Grab some time on my calendar if you'd like a thought-partner in how to best do this for your business and your clients.

Here's a question. How do we know if we are marketing from scarcity mode, but more importantly, what can we do to fix that? I've got you covered today with a super impactful, bite-sized episode today. I provide some really great journal prompts to help dig underneath that mindset so you can move forward with sharing your message from an abundant place.  Grab those journal prompts here!

When we have a highly competitive nature or tend toward perfectionism, we may also bring this energy into our marketing. Perfectionism can manifest in ways like hoarding content, waiting for the PERFECT time to post, showing up as an avatar of yourself and more. 

What can we do if perfectionism has been unknowingly rearing its head in our marketing? Take a listen to find out how to flip the script and start making strides toward showing up with all of your imperfect magic and fully serve your students!

Want a little help on IG? Check out my 6 tips to Thriving on Instagram and get a leg up on your IG right away!