Marketing Off the Mat | Business for Yoga Teachers

One thing we are all after is create a sustainable income in a way that aligns with our values as yoga teachers. Sometimes this desire sends us seeking resources and knowledge outside of ourselves, but often a good look at what tools we already have in our kits is exactly what our students need. 

Charlotte Reynolds is on the show today to share how can yoga teachers to utilize their existing expertise to create new offerings and get out of the seemingly endless loop of teaching studio classes. 

Charlotte is a Digital Strategy and Business Coach, specializing in helping yoga teachers, coaches and wellness experts to master the online space to attract and convert more clients, so they can create a business with more freedom, doing more of what they love. Charlotte has 10+ years of experience working in digital marketing and has coached and trained hundreds of wellness entrepreneurs to master marketing and sales. Check out her podcast, The Digital Yogi, for all of her latest and give her a follow while you're at it to stay in the know on how you can  level up your business!

The journey of going from the mindset of yoga teacher to yoga business owner is something that's rarely talked about in teacher trainings. The lionshare of YTTs rarely prepare us to run a business nor share the realities of a teaching career.

Today, we chat with the incredible Dev Watson about the yoga business and entrepreneurship as a teacher.

Devon is a yoga educator currently rooted in the Pacific Northwest. She provides mentorship and yoga education to both practitioners and teachers through classes, courses, and immersive retreat experiences.

Dev generously shares the highs and lows of her career, and what has kept her inspired and successful despite the twists and turns of life and entrepreneurship in the yoga space. Find Dev on all the platforms @Devtheyogi and www.devtheyogi.com 

When the demands on yoga teachers seem to only increase and the pay seems to say the same, how can we create a sustainable business teaching yoga? Sandy Raper, the host of the Beyond Yoga Teacher Training Podcast, is on the show today to help us do just that!

A modern yogi, Sandy finds balance and sustainability as a wife and mother of three boys, while cultivating longevity as a yoga teacher, educator, and trainer for twenty years. Out of a strong passion to inspire and support yoga teachers, Sandy developed her Beyond Yoga Teacher Training Mentorship Program to offer advisement and guidance for teachers to refine, grow and develop themselves beyond the foundation of teacher training.

Sandy shares deeply from her two decades in teaching yoga, running a business and balancing life's demands. You won't want to miss this episode!

You know you want to create a course. You have the idea and the passion. You may even have the existing content, but how do we take this idea and make it come to life online in a way that truly moves the need for our students? That's where Rachel Scott comes in!

Rachel is an author, teacher trainer, and instructional designer who supports teachers and studios to build excellent trainings and online courses so that they can share their passion, build their business, and inspire more people to practice yoga! 

Rachel generously shares a peek behind the scenes in how she builds incredible courses as well as some common mistakes that she sees out in the online course world, and how to avoid them so you can get to sharing your course and making money doing so even faster.

Join her upcoming How to Create Your Online Course Fall cohort here and check out her free masterclass with the Yoga Alliance on How to Create your Online course and Handouts here!

As wellness business owners, it's not a huge leap to realizing our own physical and mental health is symbiotic to the health of our business. However, it can be much easier to understand this concept than to embody it fully. 

In today's episode, Lucy Trewitt and I have a deeply nourishing conversation about navigating societal norms and narratives as modern day yogis and soulpreneurs. We dive deep into how we can relearn to trust our own gut in marketing and in business so that we can truly make an impact. 

Lucy is a digital marketing coach, business mentor and marketing consultant, with over a decade of experience within her field. She helps wellness professionals and to take their businesses to the next level with her unique expertise. At the very core of her business is the belief that physical and mental health are symbiotic to business health and she is on a mission to guide people in growing their businesses without burning out. 

You're going to love Lucy's story and her incredible wisdom in finding the path back to home and living a sustainable life as a business owner. 

One of the incredible benefits of a yoga practice is its ability to help us build resiliency off the mat, and even in our businesses. This resiliency is crucial to our steadfastness, especially when navigating a pandemic as studio owner, Dawn Rivers, learned over the last 2 years.  

Dawn’s yoga journey first began in 1999, when she bought a Rodney Yee VHS yoga videotape. She then made her way to becoming a yoga teacher and after many twists and turns, a studio owner. In October 2018, her studio, DayBreak Yoga hosted its first classes, as well as a sold-out special event. A true blessing, ever since the day she first opened her doors, the Daybreak community has supported her dreams.

We talk deeply about the importance of community and cultivating deep listening when faced with inevitable challenges in life and in the yoga business. You are going to absolutely love Dawn's story and learn from her as much as I did!  Go give Daybreak Yoga a follow and find out how to work with Dawn today!

Were you ever told that a right decision should always 'feel good?' We can all relate to chasing those 'right' feelings down wrong paths throughout our entrepreneurial journey and Jackie Murphy is on the show today to teach us how to see the truth of our situations so we can make the best business decisions possible. 

A decade before she was the host of the Yoga Boss podcast, Jackie learned the hard way that being a talented yoga teacher wasn’t enough to build a lifelong profitable business. Using her 10 years of experience teaching, opening studios, and leading teacher trainings, Jackie now helps yoga teachers become profitable CEOs by offering them the most effective marketing, sales, and business foundation strategy in the industry. 

Learn more about Jackie and find out how to work with her here!

Have you ever wondered how the world of yoga festivals works and how teachers are selected to teach at these events?

The brilliant Allison Rissel is on the show today to shed light on this process and to help guide teachers in how to get ourselves booked to teach at our dream yoga events. 

Allison is a C-IAYT Yoga Therapist, former president of Yoga Teachers of Colorado, and has founded three yoga conferences, including the Yoga Teacher Conf, a conference dedicated to elevating yoga teachers through affordable continuing education, community support & connection.

We dive into the nuts and bolts of getting your application in front of the right people and everything you need to consider in order to set yourself up for success.

Be sure to check out her free guide on how to get yourself booked at yoga events and conferences here!

Have you ever looked back to what marketers did before the rise of social media and wondered if some of those methods could work today? There's some gold in building relationships in the traditional way when it comes to marketing ourselves as teachers and the incredible Laura Green helps us uncover that today!

Laura is a full-time yoga teacher in Southampton, UK. She has been running her business offering yoga classes, retreats, a 200hr teacher training and teacher mentorship programs for over a decade. She started teaching yoga simply for the love of it alongside her recruiting job, but soon her classes were well enough attended that she was able to quit the 9-5 and become a full-time yoga teacher. She never looked back!

We dive into the very methods, both traditional and digital, that she used to build and grow her classes to fully booked out so she could go full time. Laura generously shares her heart and wealth of knowledge with all of us on this episode and you won't want to miss it!

Grab her 60 Ways to Attract New Yoga Students guide here and check out her Yoga Teacher Collaborative FB group too! 

Hey studio owners, and aspiring ones too! Are you racking your brain and crunching the numbers, but you can't seem to figure out a profitable studio model? and maybe you some negative self talk about this whole scenario? This chat I had with the brilliant Nicole D'Andrea is a must listen!

Nicole is a business coach for yoga studio owners and wellness practitioners. She helps women of the wellness community stop undervaluing themselves and their businesses. She has achieved tremendous results from her own studio experience and she is helping a growing number of clients do the same. She's quickly gaining a reputation for being the Success Coach who expands mindsets, profits and possibilities!

Want more? Head on over to learn more about how she can help you take your studio to the next level and join her Profitable Studio Community Facebook group while you're at it!