Marketing Off the Mat | Business for Yoga Teachers

The New Year is upon us and it's time to level up your yoga business. Fortunately, host Jessica Cross is here to uncover the number one step in you need to take in your business. Listen in to this bite-sized episode for what this simple, and sometimes understated task is, and actionable steps to check it off your list. Grab some tea and your notebook. Your clients are waiting!

Are you looking for a yoga business coach to walk alongside you this year as you step up your game? I'm here for you! Send me a DM and check out how we can work together. You don't have to do this alone!

Hey friends, we are taking some much needed time off in December to rest and plan for the upcoming year.

We’ll be back on January 3rd to kick off an incredible lineup of guests and conversations that will help push your business forward in 2023.

In the meantime, check out our 100th Episode for some highlights of just a few of our favorite guests and connect with Jessica over on Instagram.

If you're looking for 1:1 support in 2023, we got you covered! Check out our 90 Day Thought Partnership to get a tailored plan to move your business forward today. 

Don't you love when a story of failure turns out to be redirection the best way possible? Grab your tea and sit with host Jessica Cross to hear her story in the yoga studio world and how she built a business that fits her life. 

Reach out to Jessica on Instagram if this story resonates with you and if you're looking to work with someone who's been in your shoes on this yogic and entrepreneurial path to take your business to the next level. 

Energetics are often talked about in yoga and other healing modalities. The concept of energetics is also having a moment in business, but how do energetics apply to a yoga business? We chat with Dory Walker today on the energetics of a yoga business and what that means for us as practitioners and business owners. Dory has been teaching yoga for 22 years. She is the mother of 2, a published author, a Vedic chant teacher, a meditation trainer and a global retreat organizer. 

We dive into Dory's story, her wisdom in running an aligned yoga business, and working on an energetic level in our businesses in this episode and it's one you won't want to miss!

Don't miss the opportunity to check out Dory's mentorship opportunities, like her Sādhanā Sangha, her mastermind Emergence, and her Radical Alignment Salon.

Learn more about the podcast and opportunities to work with Jessica here!

We are celebrating 100 Episodes of Marketing off the Mat on the show! Somehow we are still here, Jessica hasn't run out of things to talk about nor incredible yoga professionals to meet, so we're thrilled to keep the vibe going as we keep showing up for our businesses and our clients.

Get ready for an action packed episode with some of our fan favorites who've served up their incredible knowledge in building successful yoga businesses. You'll hear from Nicole D' Andrea, Maureen Cidzik, Erin Wimert, Rachel Scott, and host Jessica Cross in just a few of our favorite episodes so far on the show.

In celebration of our 100th Episode, we are giving YOU a gift for reviewing this one woman production. 

Send me a DM on Instagram @jessicacross.co of your review and you'll receive a coffee from me. It's that simple! Just review, screenshot, and DM me @jessicacross.co before November 15, 2022. 

Thanks for hanging with us at Marketing Off the Mat and showing up for your business. Here's to the next 100 episodes and beyond!

'Build it and they will come,' they said. Well, it's certainly a bit more than that! Join host Jessica Cross as she talks about how building a business isn’t a ‘build it and they will come’ scenario, what it is instead and how to take a sustainable approach to marketing your yoga business. 

Grab a sticky note, journal or the back of a napkin to work through the quick prompts she shares with us today and send Jessica a DM with what you uncovered! 

We know that branding, marketing and networking are key strategies of any business including yoga businesses, but there's so much more to running a successful business than a few strategies. So what's the secret that we all want to know about building a sustainable and lasting yoga business? 

We have Crystal Borup on the show today to give us a peek behind the curtain in her business, Soulful Living, and in example of a teacher who is doing just that!

Crystal is a teacher of spirituality, meditation, and yoga. She is a subtle energy activist, a reiki master, and the author of Yoga Beyond the Physical. Crystal has been teaching, guiding, and mentoring students for over a decade.

We dive deep with Crystal from the origins of her yoga journey and the early stages of her career in studio direction, ownership, and building a business that truly aligns with her soul's longing. 

Learn more about her Soulful Living Community and follow Crystal to stay connected!

Find out more about Jessica and the show here. 

Host Jessica Cross brings us a short and spicy episode today and this time, she's coming for your IG asana photos! Listen in to learn how yoga teachers can take their asana content to the next level and how to do just that!

Learn more about Jessica and the show here. 

Since the pandemic changed pretty much everything about business and moved portions of our business online, we've been inundated with online marketers selling teachers online marketing systems. Some work, some don't and others are misguided. How can yoga and wellness business owners navigate this new landscape and market their businesses in an authentic way? Jules Mitchell is on the show today to help us do just that!

Jules is a Las Vegas based yoga educator. Her book, Yoga Biomechanics: Stretching Redefined, examines teaching yoga among the most current research in exercise science and applications of pain science. All her continuing education programs, from webinars to weekend workshops, help teachers develop their craft and empower them with knowledge.

Take a listen to my chat with Jules and learn what it takes to truly market your business online. You might be surprised at her answers so don't miss this episode!

Learn more about Jessica and the show here.