Marketing Off the Mat | Business for Yoga Teachers

Anytime we set out to make our own path or put ourselves out there online, we have many people cheering us on, and occasionally, some that don't. How do we as yoga and wellness business owners navigate this path when we find ourselves unsupported? Listen into this quick episode for some actionable tips on what to do next. 

Having a signature program as a teacher can really set your offerings a part and help differentiate you from the crowd. But how does one actually create a signature program? Thankfully we have someone who's successfully created their signature program and it's rippled out in to many more income streams for their business, and that's the wonderful Lara Heimann!

A practicing physical therapist and yoga teacher for 25 years, Lara holds a B.A from Duke University, an M.S from Duke University in Physical Therapy, and a Post Grad Certification in Neurodevelopmental Training and Recovering Function Organization through Stanford University. As she embarked on her 200 Hour YTT, she began to notice a void in the inclusion of anatomy in the conversations of yoga training. 

In the years to follow, Lara began to refine the LYT Yoga Method, combining physiology, kinesiology and neurology and functional movement patterns to yield a more cohesive philosophy.  In 2011 Lara opened up the first official LYT Yoga Studio, Yoga Stream, in Princeton NJ, and began to share her teachings through a codified and extensive LYT Yoga Teacher Training that continues to be offered online and year round for students all over the world.

Lara is the epitome of a yoga professional and she shares deeply about creating the LYT Yoga Method, how she trains other teachers and so much more. Be sure to check out her podcast Redefining Yoga here!

Building a business takes massive expenditures of energy and overtime, the effects of this level of work can take its toll. I know I've felt it myself so that's why I'm glad to have Brittany LaBotz on today. 

Brittany is a movement teacher and mindset & empowerment coach who helps heart-centered entrepreneurs infuse their gifts, soul purpose and personality into their business so they can have a greater impact, make more money, and enjoy ultimate fulfillment in their work and life.

She brings is into the fold of how she coaches other entrepreneurs in sustainability building their businesses, even when the going gets tough. (Or especially when the going gets tough!) 

Check out her Heart-Centered Leader Collective on Facebook  and book a complimentary discovery call with her here!

One of the most frequent questions I get in the DMs and from my clients is 'Jessica! How the heck do I price this thing?!' I've been there AND I have 3 actionable tips to share with you today to confidently price your yoga offerings right away. 

I'd love to know more about what kind of offering you want to put out and how you're going to price it! Send me a DM @jessicacross.co and let me know what you're thinking. 

We often talk about creating stability in our bodies as practitioners and teachers, but how does stability relate to our business, and most importantly, how do we create it? Laura McKinzie is going to spill her secrets as a seasoned and successful yoga professional on how to do just that!

Laura is an experienced Yoga Teacher at the 500hr level. Over the course of the last two decades, she has accumulated over 10,000 hours of teaching and has trained thousand’s of Yoga Teachers in her ten years of leading the 200hr Yoga Teacher Training Program at SWIHA in Tempe, AZ.  Laura leads workshops, trainings and retreats all over the world in addition to her 1:1 coaching and mentoring program for Yoga Teachers. 

She is also the author of “Cues for Yoga:  Clear Language to Guide the Practice,” which she talks about in more detail in this episode. 

Listen in and create stability today!

Do you find yourself collecting yoga teacher trainings? There are times when furthering our education is vital to sharing the practices and there are times when collecting trainings feels like progress, but it isn't truly moving us forward.

Listen in to find out the difference and if you find yourself collecting trainings, how you can redirect that energy to make measurable shifts in building the business you KNOW you're meant to. 

Send me a DM over @jessicacross.co on IG and tell me what you thought about this episode. 

For some of us, being on camera comes naturally, but for the rest of us, it's a muscle we have to build! The best news is it doesn't have to be complicated and it's definitely more than possible to build confidence on camera. Pamela Crane gives us actionable tips and tricks to do just that on today's episode!

Pamela is a Certified Yoga Therapist with a Master's degree in Yoga Therapy. She coaches entrepreneurs suffering from imposter syndrome and provides evidence-based continuing education and mentoring for yoga professionals. She hosts The Yoga Pro Podcast and has presented nationally and  internationally at symposia and conferences for yoga and integrative medicine.

Grab her 10 Tips to Confidence and Connection on Camera here!

Sales is a part of business. When it comes to sales in a wellness business, many yogipreneurs feel less than confident, or perhaps even a bit sleezy, when trying to sell in their business. How do we get past that and to a point where we feel comfortable offering our energy in exchange for money? That's where Josh Biro comes in!

Josh is the founder of The Yogapreneur Collective, and head coach at Nomad Business coaching, a consulting company that helps yoga studio owners systematize their businesses for more profit and peace of mind. He is one of the most sought-after business coaches in the yoga industry, and is obsessed with studying the difference between studio owners who are killing it, and those who are just getting by.

We dive deep into the mindset shifts we need as teachers to not only become comfortable with sales, but how to feel confident making a sale and even how sales relates to the yoga sutras. (Right? It's that good!) 

Hang out with Josh on Tiktok and kick start your business by joining The Yogapreneur Collective for free!

As yoga teachers who own businesses in a modern day world, we spend a great deal of time thinking about our marketing. What's the right thing to say or the best time to post? Should I share my personal life or, should my profile be strictly yoga? 

What we often forget is that sharing from our authentic voice is exactly what our students are craving. Dagmar Spremberg shares with us today how we can tap into our well of courage to share our personal story as means of connection, instead of trying to please or reach everyone by sharing the same old content. 

Dagmar is a 500 hr E-RYT and the founder of Montezuma Yoga in Costa Rica. While growing up in Germany, all she could envision for herself was a life in the sunshine and under the palm trees. After 20 years of soul searching and many detours that let her explore city life in Los Angeles and New York, she found her dream life by the beach in the lush & tropical nature of Costa Rica. 

Through her own experience, Dagmar believes that everybody can live their dreams and that our work is to become clear and open to receive the gifts we all deserve as yoga teachers and entrepreneurs. You won't want to miss it!

Check out her Free Jungle Yoga Video series here!