Marketing Off the Mat | Business for Yoga Teachers

Marketing Off the Mat | Business for Yoga Teachers

By Jessica CrossBusinessEntrepreneurship
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Marketing Off the Mat | Business for Yoga Teachers episodes

  • 65: Find Your Niche in 4 Steps

    Are you ready to unfold who and what you can teach? It can a bit scary to niche down, but don't worry, you'll be so glad you did. Let's discover your specific niche and the ideal students you can serve them in these 4 easy steps.

    Want more? Dive deeper with my 6 Steps to Discovering your Yoga Niche, the only guide you will need to find the way to YOUR people!

    Grab it here!

    13 min
  • 64: Astrology Marketing with Laura Kasl

    Did you blink a couple of times wondering if you read this episode title correctly? If you're wondering if you've ever uttered the two words Astrology and Marketing in the same sentence before, but it absolutely piqued your interest, you're not alone! I can't wait for you to sink your teeth into this incredible chat I had with my friend Laura Kasl.

    Laura is an Astrology Business Strategist who helps spiritual entrepreneurs get complete clarity in their business by aligning their natural gifts with their offers and marketing strategy.

    Follow her over on Instagram and be sure to check out her free training and her upcoming mastermind to go a bit deeper!

    37 min
  • 63. Why I want you to fail

    Y’all we are talking about everyone’s favorite topic this week: F A I L U R E

    As painful as it can be in the moment, I want you to fail A LOT because that means you’re making moves in your business.

    If the thought of failure being a good thing leaves you scratching your head a bit, 

    Be sure to listen in to this week's episode to find out why and what failure truly means for our business and this soulpreneurial journey that we are walking each and every day.

    Have you failed on your entrepreneurial journey?! I'd love to hear about it. Send me a DM on Instagram to tell me more about the failures and I'll share a bit about mine too!

    Want to stay in touch? Join the inner circle and receive tips, the latest updates, and more amazingness directly to your inbox to help you along your yogipreneur journey. 


    8 min
  • 62. Fall in love (or back in love) with your biz

    It's the month of love but we don't have to wait for February to be in love with our business. Listen in for some mindset shifts that can help you feel more passion in your business, and how to see your business as an ally. 

    Was this episode a little out there for you? Good! Maybe it's time for a little reframing of the way you view yourself and your business and I'd love to help coach you through that. 


     Send me a DM on IG and schedule a consult with me here!

    7 min
  • 61. Why You Should Stop Creating New Content

    Do you ever feel like you’re on a hamster wheel of turning out content for IG, your email list, your podcast, maybe even your private community?

    Take a listen for why I think you should stop creating new content and how to approach your content creation in a new way. This could change everything!

    Could you use help in creating a content strategy for your business, or maybe you need an overall strategy to begin with? I gotcha!

    Check out my offerings and send me a DM to find out more about how we can work together to make your business dreams your reality! 

    8 min
  • 60. Shiny Objects & Financial Clarity for Soulpreneurs w/Danielle Hayden

    If you're feeling challenged with charging for your offerings or unsure of when to make investments in yourself and your business, you MUST listen to this episode with my friend Danielle Hayden of Kickstart Accounting Inc. 

    How do we know when it's the right time to invest in ourselves and our business? Do those shiny objects like training, software, and subscriptions actually make sense for the current state of our business? You can know in a blink of an eye and Danielle teaches us the micro steps to do just that in today's episode. 


    Danielle is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.

    • Schedule a discovery call with Danielle to see if Kickstart Accounting can help you with your business’s finances.
    • 5 Day Video Bootcamp - 5 days to transform your financial fear to financial clarity.
    • Daily Dashboard worksheet and videos
    • Do you find that you have a bit more clarity in understanding the financial health of your business or even better, perhaps it's a tiny less scary? Send me a DM on Instagram and let me know what you thought!

      40 min
    • 59. Own Your Destiny as a Soulpreneur

      Does it ever feel like you're floating on the wind, running from class to class, day job to side hustle passion, with no real plan in how to make this dream a reality?

      I have been there and I know how frustrating it can be to not be sure of the next steps in your business and how to make it all work together. 

      Today I dive into a short, and yet powerful talk about how to truly own your destiny as a soulpreneur and a business owner so you can move forward with confidence. 

      Learn more about how to take your business to the next level and work with me here!

      9 min
    • 58. Retreats in Pandemic Times with Erin Wimert

      Retreats are big business and can make a huge financial difference for yoga teachers and healers' bottom line when carefully planned. But, how do we navigate retreats when in the midst of an ever-changing pandemic climate? That's where my friend Erin Wimert comes in!

      Erin has been a full time yoga and fitness teacher in Denver for 13 years. On top of teaching in person, she also livestreams multiple times a week, films for her YouTube channel in addition to regularly lead international retreats. She formed Panacea Retreats to help yoga teachers and healers traverse retreat planning so they can host the experience of their dreams. 

      Take a listen for her generous tips in how to get started planning your first or next retreat with a whole lot less stress and overwhelm. Drop her a dm on Instagram to find out more and book a discovery call today!


      35 min
    • 57. Create an Abundance Mindset in Minutes

      Hey yoga teachers, energy workers, healers and mindful leaders. I so often hear that teaching yoga and working in the healing arts is a zero-sum game. That there aren't enough students or clients out there and in turn, there's no way to make a living sharing your gift with the world. 

      First, I know exactly where you are coming from AND I'm here today with a quick chat about how to flip this script.

      Listen in for some ways to rewire your mind to create from an abundance mindset and prepare for some major shifts in your energy and confidence when it comes to building your sustainable, soulful business. 

      Drop me a DM @jessicacross.co on Instagram and tell me how you're changing the rhetoric to move from a place of abundance.

      10 min
    • 56. How to DIY Your Website with Susanne Rieker

      Has building or even updating your website been on your to-do list for a while and it keeps getting pushed down the to-do list because it feels just too overwhelming? I can totally relate! That's why I knew I had to have the amazing Susanne Rieker on the show to help us cut out the overwhelm and start taking action right away!

      Susanne is a digital strategist, helping yoga teachers and wellness entrepreneurs to build a profitable online business. Susanne is the host of the Blissful Biz podcast where each week she brings you the productivity tips, online course strategies and mindset shifts that will help you create the business of your dream.

      Take a listen as Susanne shares her actionable tips and tricks to get started in building the website of your dreams this year. 

      Want more? We've got you covered! 

      Check out the amazing resources we chat about in the episode:

      • Check out her free How to DIY Your Dream Website masterclass here!
      • Don't forget to register for her free workshop, Forward, to kickstart your online wellness business in 2022!

      • Happy website building!

        43 min

      About Marketing Off the Mat | Business for Yoga Teachers

      From the publisher's feed

      Welcome to Marketing Off the Mat, a podcast for yoga teachers, mindfulness leaders, and energy workers who are ready to shake off the constant hustle and align with the true path for their businesses. This podcast is a resource for building your business in a way that creates more income, freedom and impact in the world!