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MARKETING episodes
- How Notion Hit $10 Billion Without a Sales or Marketing Team: The Bottom-Up SaaS Playbook
Today we're breaking down Notion's bottom-up growth strategy.
We look at the problem Notion solved, the marketing insight that changed things for them, how Notion executed it, the science behind why what they did works, and most importantly, how you can apply what Notion did to your business.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...12 min - Marketing News This Week: Meta Opens a Brand New Ad Channel With 400 Million Users, Google Kills Clickbait in Discover, and the Stat That Should Change How You Think About SEO
This is your Marketing News for the week of February 18th, 2026.
Here's the marketing headlines:
- Meta just opened a brand new ad platform. Four hundred million users. Engagement rates that are crushing the closest competitor. And CPMs so low right now that I'd be shocked if they stayed there past this summer. If you run Meta ads, this is something you can act on this week.
- Google dropped the most significant Discover algorithm update in years. First time ever that they targeted Discover specifically — not general search. The update has a clear winner and a very clear loser. We'll talk about which side your content is on.
- A stat came out this week that reframes a large part of online marketing. More than one in three of your customers are no longer starting their search on Google. We'll talk about what they're doing instead, and what it means for how you build your marketing infrastructure going forward.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...14 min - Decoy Effect: The "Useless" Option That Increased Revenue 43%
Today we’re breaking down the Decoy Effect, we explain what the Decoy Effect is, why the Decoy Effect works psychologically, and why it broke the brains of decision scientists when it was first discovered.
Then I'm walking you through The Economist full story because you can use it to model your own marketing and pricing.
After that, we'll look at how Apple has weaponized the Decoy Effect across their entire product line in a way that most people never notice.
We’ll look at the original 1982 study that started it all. Beer, cars, restaurants, and TVs
Then we’ll wrap up with the three ways to use the Decoy Effect so you can add it to your marketing playbook.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...17 min - The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision
We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening.
We walk you through two companies that used it brilliantly, one that nearly doubled sales of a product that was flopping, and another that turned a $300,000 purchase into an impulse buy.
Then we look at the original academic study behind the anchoring effect, the one that launched an entire field of research.
We wrap up with three specific ways to use anchoring in your marketing strategy.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...16 min - Marketing News This Week: Google Opens the Performance Max Black Box,Meta's AI Predicts Your Best Influencers to Hire, and the Report Every Person in Marketing Needs to Read Right Now About AI Marketing ROI
This is your Marketing News for the week of February 11th, 2026.
This week’s marketing theme across all the marketing news… Proof.
Google just gave advertisers something they've been demanding since Performance Max launched. And if you run PMax campaigns…. What they revealed could change how you spend your budget as early as this week.
Meta made a move in creator marketing that flips how brands evaluate influencer partnerships. Forget follower count. There's a new signal — and the early data on what it delivers is hard to ignore.
And then there's the big Marketing report that just dropped. Fourteen hundred marketers surveyed. The top-line number sounds great. The second number? It's a problem. And if you're a marketing leader, you need to hear it.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...10 min - How LMNT Turned Salt Into a $200M Business. A Marketing Case Study
Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market.
We'll look at the crowded industry they entered, their contrarian marketing insight about who to target, the specific marketing tactics they used to scale, back it up with marketing research, and then give you the marketing playbook to apply this to your business.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...14 min - Marketing News this Week: What Meta's Record Ad Revenue Means for Marketers, Reddit’s New Max Campaigns Just Cut your CPA and TikTok's Platform Shift You Need to Understand
This is your Marketing News update for the week of February 6th 2026.
Three big marketing stories for you this week…
1) Meta dropped earnings that reveal where digital advertising is headed—and it's not where most marketers think.
2) Reddit just launched an AI ad platform that's crushing performance metrics.
3) TikTok's ownership structure just flipped in a way that's going to impact everyone running marketing campaigns on the platform.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...12 min - Marketing News This Week: OpenAI's ChatGPT Ads Launch, LinkedIn's B2B Ad Revolution, and Third-Party Content's 6.5x Citation Advantage
This is your Marketing News update for the week of January 27th, 2026.
We’ve got 3 major marketing stories for you:
ChatGPT made a move that changes where ads show up.
LinkedIn created an ad product that makes B2B advertising predictable for the first time.
And AirOps published research that's going to force you to rethink everything about your brand visibility.
After you’ve heard all of the stories, you see what's really happening.
One of them means you might be spending your budget in the wrong place.
Another gives you guaranteed placement with proven lift you've never seen before.
And the third? It explains why 85% of your brand visibility has nothing to do with your website or blog anymore.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...16 min - Marketing News This Week: Google's AI Mode Traps Users, What Consumers Want in Email, and Gemini Powers Siri
Marketing News This Week of January 21, 2026
AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That tension is playing out in four major stories this week.
First, Google just made a quiet change to search that could devastate your organic traffic. And it has nothing to do with algorithm updates or rankings.
Second, a new consumer survey reveals some genuinely surprising data about email marketing. One could change how you write subject lines starting today.
Third, Apple and Google just announced a partnership that will reshape mobile commerce.
Fourth, professional creative tools just became accessible to everyone.
About Marketing News This Week Episodes
We give you marketing news stories, survey results and new marketing studies that move the needle for your marketing. We break down the news, give you why it matters for your marketing and what actionable steps you should take.
REFERENCE LINKS:
- Google AI Mode and "Show More" Change: https://searchengineland.com/google-tests-pushing-searchers-from-ai-overviews-show-more-button-to-ai-mode-465523
- Google AI Mode Official Announcement: https://blog.google/products/search/google-search-ai-mode-update/
- Social Media Today Coverage of AI Mode: https://www.socialmediatoday.com/news/google-tests-direct-link-to-ai-mode-from-search/806741/
- Digital Third Coast Consumer Search Survey: https://www.digitalthirdcoast.com/blog/ai-mode-use-trends
- Backstroke Consumer Email Marketing Survey: https://www.backstroke.com/blog/consumer-opinions-email-marketing-2026
- Apple-Google Gemini Partnership: https://www.cnbc.com/2026/01/12/apple-google-ai-siri-gemini.html
- Google-Apple Joint Statement: https://blog.google/company-news/inside-google/company-announcements/joint-statement-google-apple/
- The Information on Gemini-Siri Features: https://www.macrumors.com/2026/01/13/google-gemini-siri-capabilities-report/
- Apple Creator Studio Launch: https://techcrunch.com/2026/01/13/apple-launches-creator-studio-bundle-of-apps-for-12-99-per-month
- YouGov AI Trust Study: https://yougov.com/en-us/articles/53808-american-trust-in-ai-for-retail-consumer-sentiment-in-2025
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...19 min - Pitch Deck for Investors Masterclass (7/7): Investor Presentation Tips - 100 Questions Investors May Ask
Welcome to Episode 7, the final episode, of the Pitch Deck for Investors Masterclass Mini-Series.
You've built your 11-slide deck and learned how to present it in the last episode.
Now we're covering the 100 questions investors will ask you at some point in the diligence process.
About the Pitch Deck for Investors Masterclass Mini-Series
This is a seven part series where we're marketing your company with a pitch deck so you have the very best chance to raise the money from investors to take your business to the next level.
Follow this simple, proven, battle tested eleven slide pitch deck formula and you'll have everything you need to market you company so you can close a round of funding for your company.
Links from this episode- Pitch Deck for Investors Worksheets
- https://edge.ck.page/544f538480
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...13 min
About MARKETING
From the publisher's feed
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial…
forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.