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MARKETING episodes
- MARKETING NEWS - Week Ending of Dec 26, 2025: Amazon's $10 Billion AI Bet, Meta's Ad Targeting Goes Live, and the Streaming Measurement Deal That Changes Everything
This is your Marketing News update for the week ending December 26th, 2025.
And what a marketing week to close out the year.
We're talking about Amazon's AI shopping assistant that's about to generate ten billion dollars in incremental sales that you can leverage for your company.
Meta's AI chat targeting that went live on Dec 16th that you can use to increase your conversion rates by over 5%
Digital ad impressions that just doubled year-over-year.
And a streaming measurement deal that could finally give marketers the data they've been dreaming about.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...11 min - Marketing News Week of Dec 15, 2025: Google's Holiday Update, Adobe's $1.9B Power Move, and Facebook's Gen Z Makeover
This is your Marketing News update for the week of December 15th, 2025.
Big week for marketers
Google just dropped their third core update of the year—right before the holidays.
Adobe made a nearly two-billion-dollar bet on the future of search. Facebook is desperately trying to win back young users. Uber wants to sell your ride data to advertisers.
And new research confirms what you suspected: creator content is crushing traditional brand ads. Learn how in this marketing episode.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...14 min - The Marketing Playbook Dood Woof Used to Build a $2M Brand in 18 Months
We break down Dood Woof's marketing to show you how to dominate a niche so tight that competitors don't even see you coming.
We'll show you the exact problem Elina the Founder of Dood Woof identified and how she did it, the pivot she made before launching, the community-building tactics that got her to profitability from day one, and the marketing science that proves why going narrow beats going wide to start out.
Then we'll give you the playbook so you can apply this to your business—whether you're selling software, services, or anything in between.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...16 min - How Aston Martin Used James Bond to Escape Bankruptcy and Build a $100M Marketing Strategy
We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing.
And as importantly, we give you the marketing playbook where you can use the exact same strategy—even if you're not selling six-figure sports cars.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...10 min - How Liquid Death Became a $1.4 Billion Water Brand (By Breaking Every Rule)
Today we’re talking about how to market a boring product in a crowded industry.
We're talking Liquid Death.
We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...9 min - Why You Need a Digital Operations Team in Today's Business World of AI and Automations with Michael Greenberg Founder of 3rd Brain
We discuss the importance of Digital Operations in the age of AI and automation and it's importance for businesses. We discuss the benefits of using tools, global talent, and automation to streamline processes, lower costs, increase profits, and increase productivity.
Links from the Episode- 3rd Brain - Your Business...automated.
https://3rdBrain.co - Michael Greenberg on X/Twitter
About Michael Greenberg
Michael Greenberg is the founder of 3rd Brain Operations (formally Clickdown.xyz), who provide specialized consulting, training and implementation services to help businesses optimize and automate their operations using modern digital tools and AI technologies.
He is also a digital operations advisor and writes as Gent of Tech. Prior to 3rd Brain Operations, Michael was the CEO and Chief Strategist for Call of Content, a podcast agency that he sold the majority of in 2021.Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...46 min - 3rd Brain - Your Business...automated.
- Marketing After the Death of 3rd Party Cookies with Rich Stone of TechTarget
Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...
We talk about what online marketing looks like after 3rd party cookies are gone.
About Rich Stone
Rich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget.
Currently leading a team of Enterprise Sellers in North America in fostering mutually beneficial partnerships with our largest and most strategic customers in North America. Working diligently to ensure success across our customers’ B2B technology marketing and sales goals / KPIs.
Providing solutions that make a real business impact for our customers across our full suite of TechTarget’s offerings including BrightTALK, Enterprise Strategy Group, Data Science Central and Xtelligent Healthcare Media.
EPISODE LINKS- TechTarget
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...1 hr 7 min - Branding Bootcamp and How to Leverage Your Brand to Build a Successful Loyalty Program to Boost Your Sales with Sheila Butler of Butler Marketing Group
Sheila takes us through her Branding Bootcamp and gives us a bonus lesson on how to build a successful loyalty program to increase your sales.
ABOUT SHEILA BUTLER
Sheila is an accomplished Chief Marketing Officer (CMO) with 25+ years experience in integrated marketing, global loyalty program management, loyalty strategy, loyalty marketing, partnership marketing, business development, CRM, and brand development & transformation across B2C & B2B at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank.
From tech start-ups to Fortune 100 companies in hospitality and financial services industries, she has a demonstrated ability to lead marketing organizations, acquire new customers, deepen customer engagement, evolve brands, and drive loyalty and retention through consumer insights, customer relationship management (CRM), and strategic partnerships. Partners/clients have included Disney, IHG, Starbucks, Visa, Bluegreen Vacations, AMResorts, Penn National Gaming, World Travel Holdings, and more.
Sheila has a passion for great brands, tackling complex marketing challenges and new initiatives in creative environments. She holds a Bachelor of Science in Music and Business/Arts Administration from Indiana University, Bloomington and a Master of Business Administration from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.
LINKS- Butler Marketing Group
https://www.butlermg.com
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...1 hr 4 min - Butler Marketing Group
- How AI SEO is Disrupting the Search Engine Services Industry and Organic Search with Cody Schneider CEO of Drafthorse AI
AI is disrupting organic search across Google, YouTube, Bing, Apple Podcasts, Spotify, other podcast apps, Amazon and a host of other search engines.
Cody explains how to leverage AI to dominate SEO in all these search engines.
ABOUT CODY SCHNEIDER
Cody is recognized for co-founding Swell AI and Drafthorse AI, companies specializing in AI-driven content creation and SEO optimization. With a background in Business Economics and Economics, Cody has proven his skills in strategic planning, leadership, and management. He's currently focused on boosting organic traffic through AI-generated articles and podcast growth strategies. He's known for his innovative brand-building approach.
EPISODE LINKS- Drafthorse AI
https://app.drafthorseai.com - Cody on Twitter: @codyschneiderxx
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...1 hr 51 min - Drafthorse AI
- Video Marketing with the Creators of the Purple Mattress Online Video Campaign That Hit $1 Billion in Sales
Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.
You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales.
About Chris Knudsen
Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he established the company’s brand and marketing strategies. Chris’s innovation set the company on a path to achieve more than $1 billion in sales in less than four years.
Before then as the CMO at SEO.com, he established and grew the company’s B2B sales and marketing division. He also served as vice president of sales and marketing at Doba SMB and as vice president of eCommerce at Speaking Roses. In 2012, Chris co-founded 3DplusMe, which was acquired by WhiteClouds.Chris earned his MBA from the Gore School of Business at Westminster College. He then returned as an adjunct instructor for ten years, teaching the capstone strategy course as well as courses in business plan development, search and social marketing, and entrepreneurship.
About Dan Bischoff
As a former journalist, agency president, and marketing executive over customer acquisition at Purple Mattress, Dan Bischoff is an expert in direct-to-consumer marketing.At Purple (PRPL), Dan was one of the company’s original employees. Over four years he launched and managed more than $300 million in digital and traditional advertising spend, resulting in over $1 billion in directly attributable sales. Today, Purple is a publicly traded company and one of the largest direct-to-consumer brands in the country.
Before Purple, Dan served as a marketing director for numerous companies, including SEO.com. He also founded Content Hook, a content marketing service provider. The agency sold to Utah Media Group in 2015.
Dan holds a bachelors degree in mass communications and public relations from the University of Utah.
EPISODE LINKS:- Stoic Yeti
https://www.stoicyeti.com
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...1 hr 18 min - Stoic Yeti
About MARKETING
From the publisher's feed
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial…
forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.