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MARKETING episodes
- How to Implement the Contribution Margin Function in Your Company
You need someone in your company running contribution margins across all products and services. Here's how to get it right.
SHOW LINKS- How to Run a Great Finance and Accounting Department with CFO Sean Lamb
https://podcasts.apple.com/us/podcast/how-to-run-a-great-finance-and-accounting/id1522407349?i=1000608776346
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...26 min - How to Run a Great Finance and Accounting Department with CFO Sean Lamb
- The High Stakes Game of Google Paid Ads and Online Marketing with Nick Erickson of Angel Reyes and Associates Law Firm
Discover the high stakes of Google paid ads and online marketing for personal injury attorneys. Learn about the challenges of prequalifying potential clients and creating effective landing pages.
Nick is the CMO of a top law firm in Dallas, TX and shares insights, tips and a trick or two on how to compete with paid ads to drive leads for your business. He covers everything from the importance of a streamlined landing pages to the power of persuasion as a result of having a dialed in customer journey.
Plus, explore the latest developments in AI technology and how you can leverage it to automate and improve your marketing.
This is the NFL of paid ads on the internet and you'll walk away with ideas you can use in your sales and marketing.
About Nick Erickson
Nick is the current CMO/CTO of a high-end car wreck injury law firm in Dallas Texas.
He's had numerous speaking engagements on the technology of the legal industry in the past through Litiquest Plaintiff - a top legal tech company's annual conference. He's helped increase the monthly volume of clients retained for Reyes Browne Law in the last 2 years by 500% while consistently maintaining a 30% lower cost per retained client throughout that monthly volume.
SHOW LINKS AND INFORMATION
If you've been injured in a call accident
👉 Call Toll Free: 888-878-5605
👉 Use our Car Accident Case Calculator to See How Much Money You Could Receive
👉 Contact us via the web herePlease follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...1 hr 32 min - Learn SEO with SEO Expert Kyle Roof of Page Optimizer Pro
Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY.
It's a mini class so you can learn SEO in an episode.Â
About Kyle Roof
Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.
EPISODE LINKS- Page Optimizer Pro
https://pageoptimizer.pro
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...1 hr 13 min - Page Optimizer Pro
- Marketing Analysis with Jeff Greenfield CEO of Provalytics
Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.
About Jeff Greefield
Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.
Featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and TVOT, with thought leadership appearing in the NY Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor’s Business Daily.
Greenfield studied Biochemistry at the University of Maryland, interned at the National Institutes of Health, obtained his Doctor of Chiropractic (DC) and BS in Human Biology from Southern California University of Health Sciences, is an instrument rated pilot and a performing member of the Magic Castle in Hollywood.
EPISODE LINKS- Provalytics
https://provalytics.com
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...1 hr 23 min - Provalytics
- Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall Conley
Marshall and his co-founder used their social media following on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like.
Their audience said they wanted jeans, they listened and got more orders than they ever imagined. This is truly listening to users to build a successful clothing brand.
The crazy thing about this is that as fast as social media moves and the "I want it now" mentality, Slo tells their customers their orders are going to be slow on delivery. The customers don't care, in fact they love Slo.
Listen to Marshall as he shares his journey to co-founding Slo and the many different marketing jobs where he learned some valuable lessons that he's now applying to build and market Slo. Specifically how they use Tik Tok and Instragram for different things and the difference they see in each of the social media sites.
This is a great episode for marketers.
EPISODE LINKS- Slo Jeans
https://slojeans.co
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...1 hr 19 min - Slo Jeans
- Contribution Margin
In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calculates the contribution margin for one of their fishing lures in their product line.
You'll leave this episode with everything you need to know about Contribution Margin.Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...9 min - TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say
Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead?Â
Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it.
Listen in to hear how TV advertising can working for your marketing mix as long as you do a few things right.Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...14 min - Influencer Marketing Strategy
Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service.
EPISODE LINKS:- Influencer Marketing Effectiveness Study in Journal of Marketing
https://journals.sagepub.com/doi/abs/10.1177/00222429221102889 - Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising
https://www.researchgate.net/publication/346412871_Effectiveness_of_Influencer_Marketing_vs_Social_Media_Sponsored_Advertising_Eficacia_del_marketing_influyente_Vs_la_publicidad_patrocinada_por_medios_sociales - How To Work with Influencers and Why the"Pay for Post" Model is Dead. EDGE Episode 239
https://myedgepodcast.com/episodes/how-to-work-with-influencers-and-why-thepay-for-post-model-is-dead-with-taylor-lagace-the-co-ceo-and-co-founder-of-kynship-ep-239-268
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...24 min - Influencer Marketing Effectiveness Study in Journal of Marketing
- Marketing Budget as a Percent of Revenue
Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market.Â
Marketing budget as a percent of revenue is a key marketing metric that you want to track and optimize to get the most out of your marketing.Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...4 min - How to Increase Your Sales Targeting Customers When They're Drinking Caffeine
Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales.
He covers using caffeine to increase your sales online as well as in retail and provides you some real world examples of businesses that are doing it.
This episode will give you a marketing edge!
EPISODE LINKS:- Caffeine’s Effects on Consumer Spending Study
https://journals.sagepub.com/doi/10.1177/00222429221109247
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...14 min - Caffeine’s Effects on Consumer Spending Study
About MARKETING
From the publisher's feed
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial…
forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.