MARKETING

Brandon outlines 9 essential metrics of marketing and why you should be tracking them for your company's marketing.

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The 9 Essential Metrics of Marketing

1.  Marketing as a Percent of Revenue
2. Churn or Customer Attrition Rate
3. Customer Acquisition Costs (CAC)
4. Customer Lifetime Value (LTV)
5. Net Promoter Score (NPC)
6. Time to Payback CAC
7. Contribution Margin
8. Cost Per Lead
9. Goal Completions

Listen to the episode to learn what each one means and how you should be tracking these metrics in your marketing campaigns.

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MARKETING Podcast Website
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