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MARKETING episodes
- Email Marketing ROI
Brandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He gives you a real world example and explains the different levers you have to be able to increase your revenue per send.
Email Spreadsheet Model mentioned in this episode:
Email Brandon at B at Brandon C White dot com with "Marketing Ep 11 Spreadsheet" in the subject line to get free access to the spreadsheet he references and uses in this episode.Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...13 min - KPIs for Email Marketing
Brandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks you should be aiming for are.
This episode will give you an edge in your email marketing.
Please hit "FOLLOW" so you don't miss any episodes.
EPISODE INFORMATION
ConvertKit - best email marketing service. Get your free trial:
--> https://convertkit.com?lmref=KgZAlwPlease follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...16 min - Customer Acquisition Cost Formula Example
Brandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can see how it works.
See MARKETING episode #8 for an explanation of the customer acquisition cost formula.
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...5 min - Customer Acquisition Cost Formula
Brandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition cost for your business.
Note that marketers refer to Customer Acquisition Cost as CAC
Please be sure to hit "Follow" so you don't miss any marketing episodes!
CONNECT WITH US
Claim your spot on Brandon's Weekly Newsletter to Get Your Marketing Edge!
Over 17,200 listeners and counting
https://edge.ck.page/bea5b3fda6Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...3 min - How to Calculate Your Net Promoter Score
Brandon Explains how to calculate your Net Promoter Score now that you've collected feedback from your customers.
This is Part 4 of a four part mini-series on Net Promoter Score. Check the last three episodes on Net Promoter Scores.
MARKETING Ep. 4:
Net Promoter Part 1 - Net Promoter Score Definition
MARKETING Ep. 5:
Net Promoter Part 2 - Net Promoter Score Meaning and Industry Averages
MARKETING Ep. 6:
Net Promoter Part 3 - How to Get Your Net Promoter Score From Your Customers - The Question to AskPlease follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...8 min - How to Get Your Net Promoter Score From Your Customers - The Question to Ask
Brandon explains the one question you need to ask your customers that determines your Net Promoter Score and how to get it from your customers.
This is Part 3 of a four part mini-series on Net Promoter Score. Check the last two MARKETING episodes on Net Promoter Scores.
MARKETING Ep. 4:
Net Promoter Part 1 - Net Promoter Score Definition
MARKETING Ep. 5:
Net Promoter Part 2 - Net Promoter Score Meaning and Industry AveragesPlease follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...7 min - Net Promoter Score Meaning and Industry Averages
What the Net Promoter Score actaully means and Brandon gives you industry averages so once you get your NPS you can see where you rank compared to your peers.
This is Part 2 of a four part mini-series on Net Promoter Score.
Next in the mini-series is how to collect your Net Promoter Score from your customers.Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...9 min - Net Promoter Score Definition
Brandon describes what Net Promoter Score is and four reasons you want to use it to learn more about your company and apply it to your marketing.
This is Part 1 of a four part mini-series on Net Promoter Score. Next in the min-series is what your score means and the scale.Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...5 min - KPIs for Websites That You Should Be Tracking
The ten key performance indicators (KPI) that you should be tracking with your website. Whether your website is for lead generation, information only, media, or e-commerce, these are the metrics you want to track to drive your marketing decisions.
Show Notes
Brandon dives into each one of these KPIs, targets you should be shooting for and the best way to track them.- Number of Unique Visitors (week, month, year)
- Session Duration
- Average page views per session
- Time on page(s)
- Bounce Rate
- Traffic Sources
- Interactions
- Exit pages
- Type of device
- Stats by device
Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...19 min - Marketing vs Sales
Brandon describes the difference between marketing and sales and why it's important to know the difference.
Show Notes- Marketing - what it is and how it sets up and supports sales
- Sales - how sales relies on marketing and it's role in the sales process
- Marketing role post sales
Please be sure to hit "Subscribe" so you don't miss any episodes!Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode
https://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.com
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businesspla...9 min
About MARKETING
From the publisher's feed
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial…
forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.