There's a famous episode of South Park where gnomes are stealing the kids' underpants. The kids go on a quest to find out why the gnomes are stealing underpants. The reason? It's capitalism. 

You see, the gnomes have a plan:

Step 1, Steal underpants Step 2, I don't know??? Step 3, Profit!

The way marketing is taught often uses the exact same strategy as the underpants gnomes, and it could be the reason why your marketing isn't as effective in bringing you more clients and booking more business.

In this episode you'll hear:

• The analogy of the underpants gnomes stealing underpants as a marketing strategy

• Product market fit and its significance in marketing

• The importance of the foundation of messaging