There's a famous episode of South Park where gnomes are stealing the kids' underpants. The kids go on a quest to find out why the gnomes are stealing underpants. The reason? It's capitalism.  You see, the gnomes have a plan: Step 1, Steal underpants  Step 2, I don't know??? Step 3, Profit! The way marketing is taught often uses the exact same strategy as the underpants gnomes, and it could be the reason why your marketing isn't as effective in bringing you more clients and booking more business. In this episode you'll hear:   The analogy of the underpants gnomes stealing underpants as a marketing strategy   Product market fit and its significance in marketing   The importance of the foundation of messaging

Marketing Reality Check: The “Underpants Gnome Strategy”

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club, knows you don’t need any of that BS to run a thriving business. 

Each week, she shares unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing. 

While she can't promise you'll ever love marketing, she can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)

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Confession. I'm a bit of a control freak.  
 Control is something we are socialized to do. We are told that we are the masters of our destiny!  the captains of our ship! and we can pull ourselves up by our bootstraps! 
 And in reality - in a business - there are so many things that are out of our control, like whether:A prospective client says yesYou  land a podcast interview or a TEDx talk,People open our emails The algorithm shows people a social media post you spent an hour writing. Even though so much is out of our control, we do control the moments when the ball is still in our proverbial courts:  
 >>What we say during sales conversation >>The content of a pitch we send >>The subject line for our emails 
 For the overlooked experts among us, what you and I control is the key to creating demand for your offers and expertise.  
 It's critical to become known by the right people so your work is valued and people want to hire you.  
 So what do we control?  That’s what we’re talking about today.  
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

The Three Things You Control In Your Business

You are the business owner who gets results for your clients.  
 You're masterful at what you do and yet so many times you are passed over and overlooked for someone with half the expertise and experience.  
 What is the deal with that?  
 I wish we lived in a world where the people who are best at what they do are the ones who are consistently known and hired instead of the charismatic few who did it for themselves and now they are shouting it from the rooftops that they can do it for you too! 
 >>>How do we overcome being overlooked? >>>How do we go from seemingly invisible to in-demand?  
 That path is unconventional and we can't follow what the successful few do.  
We need to go our own way.  
 On the podcast today, we’ll talk about how to carve out your unconventional path from overlooked expert to in-demand expert!  
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to  Business Success

Do you feel like an overlooked expert? Have you ever thought, “I am great at what I do!  So, why don't more people know about me?”  
 I'll be honest. I have asked myself this question and I've become a little obsessed with figuring out the answer to it.  
 In my business, I am so lucky that I get to work with amazing, talented people who are experts in their field. Years of experience, finely honed skills, and the work they do with their clients is incredible. It gets results. 
 They are the type of people who are so damn easy to refer to because their work is so good, and they're the kind of people that I want to make sure more people know.  
 But that brings me back to the question “If they are so good, so talented, so skilled, and get their clients results, why aren't they more widely known?”  
 And I believe I found part of this answer, and I'm calling this the overlooked expert phenomenon.   
 Let's talk about it and the three reasons why it exists.  
Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known &  How to Fix It

Can we talk about how batshit bananas the current economic climate is? Online business is undergoing a major correction right now. Sales cycles take longer. Trust is at an all time low. And all of those business owners who were touting their “Big Teams!” and “7 Figure Success!” are now talking about descaling and degrowth.  
 The bottom line is people aren't buying like they used to. I felt it, and I'm sure you have too.  
 But now that our economy has a big case of the weirds, how do you adjust your marketing and your message to stay relevant to your clients during this strange time? That's what we're talking about today on the pod.  
 Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

How to Keep Your Messaging Relevant During a Turbulent Economy

“I don't know if I'm expert enough.” 
 “Oh, really?”  
 As soon as I hear this phrase, I always ask, “So tell me about your experience.”  And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working with clients and getting results. 
 Yes, you're definitely expert enough, but I understand why people feel like they aren’t.   Why you doubt your expertise and think that you're not expert enough. And some people think they're not expert enough to even listen to this podcast.  
 Well, it may be a good old-fashioned imposter complex getting in the way. It might also be a fundamental misunderstanding about expertise.  
 So let's unpack that and talk about how to know if you're expert enough. And spoiler alert, if you're thinking that you're more than expert enough. 
 Want to hear more about The Expert Up Club? Book Your Private Tour Here Full show notes and transcript are here.

Marketing Reality Check: The “Underpants Gnome Strategy”

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