Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu & Neil PatelBusiness Marketing Careers

Marketing School - Digital Marketing and Online Marketing Tips episodes

January 31, 2024What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way
In episode #2667, we discuss the benefits of speaking at conferences and the impact it can have on personal branding, social content, business opportunities, press coverage, and networking. We also delve into the importance of ranking on Google and how it contributes to success in terms of brand building, lead generation, and email list building. The conversation highlights the value of leveraging speaking engagements and SEO to grow a business and establish thought leadership in the industry.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way
(01:04) Speaking at events helps with personal branding and building a deeper connection with the audience.
(01:50) Speaking at events can lead to business opportunities, such as getting leads and advisor shares in other companies.
(02:54) Speaking at events can generate press opportunities and media features.
(03:42) Speaking at conferences adds perspective and humility, and increases social proof.
(04:23) Maximizing events by doing podcasts, hosting dinners, and curating the audience.
(05:23) Hosting dinners can lead to business deals, equity opportunities, and valuable connections.
(07:13) Introducing oneself and offering and requesting assistance during the dinner.
(08:33) Examples of business opportunities resulting from dinner connections, including contracts worth hundreds of thousands of dollars.
(08:54) Eric Siu discusses the cost of dinners, ranging from two to three grand, and even up to ten grand.
(09:15) Eric Siu emphasizes the importance of curating the dinner guest list and having the right people in the audience.
(10:13) Neil Patel highlights the benefits of ranking on Google, including speaking engagements, brand building, and email list building.
(11:09) Eric Siu shares how ranking on Google helped save his company, Single Grain, and generate millions of dollars.
(12:40) Neil Patel suggests that Eric Siu should have taken over Single Grain for free and explains the financial issues with the business.
(13:28) Neil Patel estimates that he has made over $100 million in revenue from Google rankings, considering the various benefits it brings.
(15:10) Eric Siu discusses the recent funding and growth of Quora, highlighting its value as a source of commonly asked questions.
(16:23) Eric Siu and Neil Patel share their personal experiences with Quora and its impact on their businesses.
(17:40) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
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18 min
January 30, 2024The Newspaper Industry Saw $40B in Annual Revenue Evaporate, Creator Economy Predictions for 2024, There Is Going to Be a Rude Awakening for Influencers This Year
In episode #2666, we delve into the decline of the newspaper industry and the ascent of digital content. We analyze the staggering drop in newspaper advertising revenue over the years and explore the shift from physical newspapers to digital platforms. The conversation also covers the current state of the creator economy, the effectiveness of short-form content, and the future of podcasting on YouTube. We share our insights and predictions regarding the evolving landscape of content creation and consumption.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Newspaper Industry Saw $40B in Annual Revenue Evaporate, Creator Economy Predictions for 2024, There Is Going to Be a Rude Awakening for Influencers This Year.
(00:33) Neil asks about whether the revenue decline includes digital newspapers
(01:02) Eric mentions that the data is focused on physical newspapers
(01:39) Neil brings up New York Times' stock performance as an example
(02:39) Eric mentions that New York Times and Washington Post have done well, but many others have struggled
(03:15) Eric emphasizes the importance of content quality regardless of the medium
(03:59) Neil discusses the popularity of short-form content on social media
(04:49) Eric shares Mark Manson's prediction that platforms will de-emphasize short-form content
(05:47) Neil shares research findings on the average income of influencers
(06:37) Eric and Neil discuss the challenges of monetizing mass appeal content
(07:33) Neil talks about the effectiveness of using stats and data in content
(08:16) Eric asks Neil about his process for creating shorts
(08:51) Neil explains his process of repurposing ideas for shorts
(09:11) Eric summarizes the steps involved in his previous process for creating shorts
(09:06) Writing and recording scripts for videos
(09:32) Neil Patel's process for recording videos with a teleprompter
(10:14) YouTube's potential for promoting podcasts
(11:11) Increasing podcast subscriptions for chart climbing
(12:21) Predicting a decline in Mr. Beast's video views
(13:19) Balancing spending on video production for quality
(14:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

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Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
15 min
January 29, 2024Removing Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!)
In episode #2665, we discuss the impact of removing Google Analytics on page speed and search engine rankings. Eric shares a tweet from his friend Eric van Holtz, the founder of Beardbrand, who experienced significant improvements in page speed after removing Google Analytics from his website. The discussion delves into the potential effects of removing Google Analytics on search engine rankings and user experience. Neil also shares his favorite prompt for improving SEO rankings and provides valuable insights on how Google understands content quality.

The conversation then shifts to the topic of sales and the impact of AI on job roles. We discuss how AI technology is leading to job cuts in sales and how companies are shifting their sales strategies to be more consultative and results-driven. We emphasize the importance of focusing on truth and results in business, highlighting the need for a collaborative approach in sales.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Removing Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!)
(00:27) Eric van Holtz shares the significant increase in page speed after removing Google Analytics.
(01:02) Discussion on the potential impact of removing Google Analytics on search engine rankings.
(01:28) Considering the improved user experience as a result of increased page speed.
(02:03) Neil Patel shares his favorite prompt for improving SEO rankings.
(03:26) Explaining the two-part prompt for analyzing competitor's content and improving one's own.
(05:38) Discussion on the importance of giving prompt time to think and provide better results.
(06:18) Google's plan to cut jobs, including sales positions, due to the impact of AI.
(07:00) Shifting from a sales-focused approach to a consultative approach in B2B and enterprise.
(07:39) Eric and Neil's perspective on the role of service providers as problem solvers.
(08:57) Hiring practitioners and focusing on providing the right solutions for clients' challenges.
(09:17) Two takeaways from a company with a large sales team vs. enterprise focus.
(09:45) The importance of having a brute force sales team for certain products.
(10:06) Podcast growth strategies: impression trades and guest appearances.
(11:41) How to start a podcast with no experience: find your angle and be passionate.
(14:31) Starting a podcast with a basic setup and continuously improving.
(15:45) Interviewing guests for early traction and increased visibility.
(16:07) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
17 min
January 26, 2024How Much People Spend on Creative, AI Ads vs. Human Ads: Stop Wasting Money on Getting New Customers and the 19 Marketing Channels for 2024
In episode #2664, we discuss the importance of investing in creativity and the need to shift focus from customer acquisition to customer retention. We share anecdotes and insights on how companies are spending significant amounts on creative endeavors, compare the effectiveness of human-generated creatives to AI-generated ones, and delve into the role of creativity in running successful ad campaigns. Additionally, we touch upon the concept of lifetime value (LTV) and explore how companies like Amazon and Google generate revenue by keeping customers engaged and coming back for more. The episode concludes with a discussion on the various marketing and distribution channels mentioned in the book 'Traction' and emphasizes the importance of finding the right channels to reach target audiences.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How Much People Spend on Creative, AI Ads vs. Human Ads: Stop Wasting Money on Getting New Customers and the 19 Marketing Channels for 2024
(00:35) Anecdote about a company spending on creative
(01:24) Importance of creative in ad campaigns
(02:23) Test results comparing human and AI-generated creatives
(04:18) Benefits of combining human and AI-generated creatives
(04:53) Discussion on the advancements in AI-generated creative
(05:22) Pricing models for creative services
(06:08) Shifting focus from customer acquisition to customer retention
(07:20) The difference between companies that focus on the front end vs. the back end
(08:30) Exploring the lifetime value of customers on Amazon
(09:40) Examples of companies with high customer lifetime value
(09:40) Microsoft's ownership and influence in various companies and products
(10:05) Neil Patel's plan to purchase the Microsoft HoloLens Vision Pro
(10:27) Neil Patel's willingness to buy the Microsoft HoloLens Vision Pro for his assistant
(11:08) Eric Siu's recommendation to use Superhuman for email management
(12:02) Introduction to the 19 possible marketing and distribution channels
(13:03) Leveraging creativity and unique strategies in marketing
(14:25) Importance of adapting to current trends and audience preferences
(14:42) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
15 min
January 25, 2024New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience expansion and the role of CEOs at different stages of a company's growth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
(01:58) New York Times' acquisition of Wirecutter and its success in affiliate marketing
(03:47) Stanley Cups' revenue growth by targeting a new audience
(05:03) Importance of founder involvement in business growth
(06:02) Different scenarios of CEO involvement in large corporations
(07:41) Success of Microsoft's CEO Satya Nadella
(08:57) Founder involvement in successful companies like Google, Amazon, and Nvidia
(09:35) Founder involvement in smaller businesses versus businesses at scale
(09:23) Founder involvement and vision important for small businesses
(10:07) Elon Musk's success with SpaceX and Tesla
(10:32) The Boring Company's lack of success
(10:55) Elon Musk's work ethic of 120 hours per week
(11:12) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
12 min
January 24, 2024How Anxiety Almost Ruined My American Dream | Jimmy Zhang
Jimmy Zhang opens up about his journey of overcoming anxiety and addiction to become a successful content creator with 1.5 million subscribers. He discusses how his immigrant upbringing and struggles with school shaped his path, and how personal growth and self-discovery transformed his life. Jimmy also delves into his unique approach to dating and relationships, sharing unconventional perspectives on finding love and the importance of personal development before committing to a partner. He also talks about his business ventures, including his clothing line and potential future products. Additionally, he discusses the importance of innovation and iteration in content creation. Join Eric Siu as he dives deep into Jimmy's story and explores the lessons he's learned along the way.

Watch the full interview here: https://youtu.be/0feTLHaRNSU

Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Introduction to the interview with YouTuber Jimmy Zhang
(00:40) Discussing anxiety and coping mechanisms
(04:03) Open discussion about porn addiction
(06:11) Jimmy Zhang's immigrant upbringing in New York
(10:16) Jimmy Zhang's talent in editing and the importance of recognizing children's strengths
(11:24) Jimmy Zhang discusses the importance of finding a specialized skill and being genuinely passionate about it.
(13:45) Jimmy Zhang recalls watching a Gary Vee video at 21 that inspired him to take advantage of his window of opportunity.
(20:47) Jimmy Zhang shares that moving to LA has been a net positive for him, citing a better lifestyle and more like-minded individuals.
(21:53) Eric Siu asks Jimmy Zhang about his current circle of friends, mentioning Sneako and other podcasters.
(22:33) Eric Siu and Jimmy Zhang discuss the value of cross-pollinating ideas from different industries.

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
24 min
January 23, 2024New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content That Converts, and How AI Is Impacting SaaS Companies
In episode #2662, we discuss the latest data on the types of content that perform best on social media in 2024. We analyze the engagement rates of various content formats on major social networks such as Instagram, YouTube, TikTok, Facebook, LinkedIn, and more. We emphasize the importance of creating long-form videos and repurposing them into short-form videos and text-based content. Additionally, we explore the effectiveness of user-generated content and provide insights on how to optimize content for maximum engagement. We also delve into the role of AI in content creation and conversion optimization, highlighting the potential of AI-generated CTAs and product-led AI content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content that Converts, and How AI is Killing SaaS Companies
(00:30) Breakdown of the types of posts with the highest engagement on social media
(01:29) Text-based content performs well as how-to articles and listicles
(02:26) User-generated content is effective on platforms like Instagram, YouTube, and TikTok
(03:17) Using short-form and long-form videos for content creation and distribution
(04:36) AI-generated CTAs can significantly impact conversion rates
(05:09) Content upgrades as a strategy for increasing opt-in rates
(09:32) Expected opt-in rates for content upgrades
(09:56) Discussion on the evolution of SaaS products for content marketing
(09:51) Sumo Me and Appsumo
(10:17) Decrease in software margins
(11:19) 37 Signals' once payment model
(12:20) AI-generated landing pages
(13:51) Neil Patel's AI content prompt
(14:50) The value of bookmarkable prompts
(15:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
16 min
January 22, 2024Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept of virality and how it doesn't necessarily translate into increased revenue. The conversation also touches on the growing trend of organic content, particularly on platforms like YouTube and TikTok, and the different approaches required for long-form and short-form content. We emphasize the significance of consistency, quality, and targeting the right audience to achieve success in social media marketing.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
(00:05) Neil got a retweet by Elon Musk and it got over 8 million impressions.
(01:24) Neil shares the results of their analysis on social media networks' return on ad spend (ROAS).
(03:37) Elon Musk reposts Neil's tweet about the highest ROAS on social media networks.
(05:23) Eric discusses the increasing trend of people looking for organic help on platforms like YouTube and TikTok.
(07:34) Eric talks about the difference between long-form and short-form content and the importance of increasing average view duration.
(08:56) Neil emphasizes that virality does not necessarily translate to high revenue and discusses the benefits of creating B2B content.
(09:39) Neil mentions his Instagram post and tweet about the top digital marketing trends for 2024.
(10:09) Neil discusses the importance of driving revenue rather than going viral.
(11:29) Eric shares his experience with a post that led to a qualified lead.
(12:42) Neil emphasizes that views aren't everything, quality matters.
(13:17) Neil and Eric discuss the choice between a million dollars and a million followers.
(13:32) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
14 min
January 19, 2024Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?
In episode #2660, we explore unorthodox marketing tactics for 2024, sharing insights and examples of unique strategies that can help businesses stand out and attract customers. We discuss Eric's friend Ryan Chan, who wraps his Teslas and flies planes with his company logo to promote UpKeep, his maintenance software company. Neil highlights success stories from companies like FTX and Ty Lopez, emphasizing the use of unconventional marketing tactics for brand exposure and revenue growth.

Additionally, we delve into the significance of focusing on long-tail keywords for SEO, emphasizing how they can lead to higher conversions. The episode concludes with tips on cultivating a larger following on social media platforms such as Instagram, YouTube, and TikTok. We emphasize the importance of creating engaging content, conducting interviews with influential figures, and utilizing Twitter for testing and engagement.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?
(00:30) Example of a company using unconventional marketing strategies
(01:55) Discussing the effectiveness of unconventional marketing tactics
(02:58) The impact of owning a luxury car on business and recruiting
(05:00) The importance of long-tail keywords in SEO
(09:35) Focusing on revenue-generating traffic in SEO campaigns
(10:16) Implementing programmatic SEO for higher conversions
(10:41) How to grow your followers in 2024
(11:11) The importance of consistently creating content on social media platforms
(11:48) The ideal number of posts per day on different social networks
(12:56) Using Twitter as a testing bed for content engagement
(13:35) Growing followers by being interested or doing interesting things
(14:32) The benefits of interviewing influential people for content
(15:35) Treating each YouTube video as a seedling for long-term growth
(16:19) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
17 min
January 18, 2024Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy
In episode #2659, we discuss the viability of newsletters as a business model and analyze the success of popular newsletters like The Hustle and Morning Brew, which have generated significant revenue through ads and subscriptions. We argue that while newsletters can be a smart way to build an audience, monetizing them solely through subscriptions is not the most profitable approach. Instead, we suggest leveraging the newsletter's audience to sell other products or services that can generate higher revenue.

We also highlight that newsletters can be effective for attracting high-net-worth individuals who may become future investors or clients. Furthermore, we delve into the importance of learning from people who have different perspectives and experiences, as well as the role of polarizing marketing in business. We emphasize the need to consider the long-term impact and audience preferences when deciding whether to adopt a polarizing marketing strategy.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy.
(00:23) Successful newsletter businesses: The Hustle, Morning Brew
(01:02) Monetizing newsletters through subscriptions vs. other methods
(02:21) Newsletters are not the most lucrative business model
(03:14) Newsletters can lead to high-value opportunities with investors
(04:18) Focus on monetizing newsletters through other means
(07:08) Benefits of learning from diverse individuals
(08:34) The role of polarizing marketing in business
(09:45) Long-term strategies vs. short-term attention tactics
(10:28) Playing long term games with long term people
(11:05) Apple's strategy of offering multiple product options
(12:49) Pricing strategy of offering small, medium, and large options
(13:50) Economist's test on pricing options
(14:17) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
15 min

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…

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