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Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips episodes
- Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)
In episode #2650, we share our thoughts on the impact of interest rates on the economy and marketing, the growth of the "All In" podcast, and its potential as a media company. Additionally, we discuss the advantages of having operating experience as a writer. We emphasize the importance of experience in creating valuable content and provide insights into current trends in the tech and business industries.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)
- (00:26) Uncertainty on whether interest rates will be cut three times
- (03:00) Debate on whether the economy is already in a recession
- (03:57) Discussion on the success of the "All In" podcast
- (05:46) Appreciation for the authenticity and entertainment value of the podcast
- (07:29) Importance of creating content as a creator or operator
- (08:27) Benefits of being an operator when evaluating and writing
- (09:31) Agreement that experience enhances the quality of content
- (10:40) Invalidation events in tech and business due to changing interest rates
- (11:30) Importance of being an operator to understand industry changes
- (11:55) Why you should start creating content
- (12:05) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
13 min - Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)
In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity layering in marketing. We also make predictions for the future, including the continued growth of podcasts and YouTube, the importance of blogging, and the potential blunting of programmatic SEO.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)
- (00:43) Importance of updating content for generating more traffic
- (02:01) Rise in hiring editors and decrease in hiring writers
- (03:06) Discussion on Iman Godzill's content strategy for social media
- (04:46) Potential challenges with making money online content
- (06:00) Effectiveness of Google paid ads and revenue generation
- (07:27) Predictions for 2024: identity layering and podcast popularity
- (09:19) Continued pushback on management of ad spend
- (09:55) Agencies needing to add more value to justify percentage fees
- (10:31) Neil predicts that people will spend more time on less popular social networks.
- (11:20) Neil explains that less popular social networks may have higher ROI.
- (12:33) Eric predicts that YouTube will continue to be a dominant platform.
- (13:35) Neil highlights the benefits of blogging for website traffic.
- (14:22) Neil emphasizes the importance of creating unique content.
- (14:58) Eric believes that black hat SEO tactics will be less effective.
- (15:14) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
16 min - AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)
In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivoted from paid ads to fostering creator partnerships and generating organic content on platforms like TikTok. Furthermore, we explore the declining click-through rates in search results, underscoring the necessity for marketers to embrace unconventional approaches. Additionally, we debunk the notion of "parasite SEO" and stress the significance of adopting long-term strategies. The episode wraps up with a conversation about pioneering brand deals, exemplified by Prime's collaboration with Patrick Mahomes.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)
- (01:36) Ollipop's revenue growth through creator partnerships and organic content
- (03:02) Airbnb's shift from search ads to brand marketing
- (05:09) Analysis of falling click-through rates in search queries
- (07:12) Critique of the trend of "parasite SEO"
- (08:35) Importance of long-term, white hat SEO strategies
- (09:14) Increase in companies leveraging digital marketing
- (09:53) Andrew Chen's "law of shitty click-through rates"
- (09:56) Conclusion on the changing landscape of marketing strategies
- (10:56) Neil Patel and Eric Siu's unique approaches to generating leads
- (11:33) Importance of getting creative in marketing strategies
- (12:05) Example of Logan Paul and KSI revolutionizing brand deals
- (12:54) Discussion on the innovative partnership between prime and Patrick Mahomes
- (13:15) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
14 min - Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3)
In episode #2647, We delve into our new podcast format and outline our plans to occasionally feature guests in longer episodes. Additionally, we explore experiments conducted on various social media platforms—such as daily Twitter posts and the analysis of engagement metrics. Our findings reveal that incorporating longer hooks in YouTube videos correlates with higher viewer retention. Furthermore, we delve into the emergence of creator operators and emphasize the value embedded in their operating experience within the realm of content creation
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3)
- (01:13) Low retention rate of podcast listeners
- (02:01) Experimenting with longer episodes for better retention
- (03:07) Evolution of the All In podcast format
- (04:31) Experimenting with posting on Twitter and other social networks
- (05:45) Importance of engagement and click-throughs on Twitter
- (09:16) Experimenting with different lengths for YouTube video hooks
- (13:07) Predicting the rise of creator operators
- (14:04) Highlighting the value of operating experience for creators
- (14:21) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
15 min - Will Google's SGE AI Ruin Web Traffic?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3)
In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the capabilities of various AI platforms, such as Grok, Chat GPT, and Bard, shedding light on their strengths and distinctions. Additionally, we delve into the significance of utilizing AI for identity layering and contextual marketing. Lastly, we advise against excessive reliance on AI tools and suggest prioritizing major platforms like Chat GPT and Bard for optimal results.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Will Google's SGE AI Ruin Publishers?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3)
- (01:15) Publishers estimate losing 20-40% of Google-generated traffic
- (02:19) Google's response to traffic impact speculation
- (02:45) Google won't roll out changes until revenue can be made up
- (03:26) SEO drives revenue for publishers through AdSense
- (05:22) Diversify beyond Google with omnichannel approach
- (06:06) Comparison of AI tools: Grok, Chat GPT, Bard
- (09:09) Leveraging AI for identity layering and contextual marketing
- (09:28) Potential applications of identity layering: recruiting, acquisitions
- (09:46) Caution against overloading on AI tools, focus on major platforms
- (10:31) Chat GPT and Bard can replace other AI tools.
- (11:11) Venture funded companies can't compete with the big players.
- (11:36) AI tools can be a time suck and create more work.
- (11:59) Jasper's value will decrease and is unnecessary for content creation.
- (12:36) Proprietary data sets are key to winning in the AI space.
- (13:19) Producing a large quantity of content doesn't guarantee results.
- (13:25) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
14 min - Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2)
In episode #2645, We discuss various topics related to marketing and technology, including our reaction to a tweet about the risks of using AI-generated content for big brands. We emphasize the importance of having a human in the loop. Furthermore, we delve into the changing landscape of advertising and the rise of performance Max campaigns. We share insights on the agency model and stress the importance of effectively conveying value to clients. Additionally, we explore the significance of building a brand in SEO and discuss how brand queries contribute to organic search traffic.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2)
- (00:11) Ross Hudgens' post on AI-generated content and reputation risk for big brands
- (02:01) Importance of fresh and new content for audience engagement
- (03:13) Moving from AWS to Google Cloud for better data analysis
- (03:39) Performance Max campaigns and the need for human intervention
- (05:43) The agency model is dead?
- (05:57) Performance Max campaigns can drive junk leads without human intervention
- (07:11) Rise in pushback against management fees in the ad world
- (08:01) Focus on performance and ROI rather than management fees
- (09:06) Conveying value to clients to justify pricing
- (09:39) Percentage of SEO traffic generated by billion-dollar companies from brand names
- (10:27) Neil shares the percentages of organic search traffic based on revenue size
- (11:33) The key takeaway is that big corporations get the majority of their organic search traffic from their brand
- (12:04) Building a brand and using omnichannel marketing is important for SEO success
- (13:10) Eric introduces a TikTok video where a woman complains about her North Face rain jacket not being waterproof
- (15:01) The importance of social listening
- (15:31) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
16 min - The Truth about Long-form Articles, Personal vs Corporate Brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an 'identity layer,' which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: The Truth about Long-form Articles, Personal vs Corporate brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
- (01:25) Analysis of article length and backlink generation
- (03:40) Adaptation to changing content trends and the influence of TikTok
- (05:24) Introduction to the concept of brandformance
- (06:05) Utilizing brandformance to drive conversions
- (07:25) Comparison of personal brand vs. corporate brand effectiveness
- (09:13) Personal brand's impact on revenue generation
- (09:36) Importance of corporate brand for consumer and B2B companies
- (09:51) Example of Elf Beauty vs. Kylie Cosmetics
- (09:36) Discussing the power of corporate brands vs personal brands
- (10:37) Examples of successful corporate brands leveraging influencers
- (11:59) Introduction to the concept of an identity layer
- (12:22) Exploring the potential of identity layers for B2B marketing
- (13:39) Retention.com's shift from B2C to B2B focus
- (14:16) Using identity layers to generate warmer outbound leads
- (14:32) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
15 min - You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead the way in terms of revenue generation. However, when it comes to return on ad spend (ROAS), platforms like Pinterest and Snapchat perform better. We also explore the resurgence of direct mail as a marketing strategy and the effectiveness of Facebook and Instagram lead ads. Finally, we touch on the changing landscape of content creation, where shorter and more visual content is becoming increasingly popular.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
- (00:00) Facebook is the best social network for advertising.
- (00:56) Revenue breakdown from paid social channels.
- (02:12) LinkedIn has a lower return on ad spend due to competition.
- (03:07) Comparing daily active users of different social platforms.
- (05:35) Maximizing return on ad spend on different social channels.
- (07:11) Direct mail is making a comeback in marketing.
- (08:37) Using lead ads to increase lead quality on Facebook and Instagram.
- (09:43) Google trend: changing content creation strategies.
- (10:37) Word counts for popular articles in different industries.
- (11:07) Different types of content that generate the most traffic.
- (12:07) The most popular form of content in most industries and how much qualified traffic it drives.
- (14:53) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
15 min - AI Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)
In episode #2642, We discuss their recent experiments and findings in this episode, sharing their success with posting on social media platforms based on Twitter engagement. We explain how they use Twitter to determine which content performs well and then share it on other platforms. We talk about the benefits of hiring coaches or experts to improve specific skills within a team. We also discuss the effectiveness of posting text-based content on LinkedIn compared to videos. We introduce the concept of AI-assisted content creation and its potential for generating leads. Overall, we encourage feedback on the new format and invite listeners to rate, review, and subscribe to the podcast.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: AI-Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)
- (00:27) Posting on social networks based on Twitter performance
- (03:26) Tweaking hooks to improve post performance
- (05:39) Disagreement on the value of coaching vs hiring
- (06:05) Positive results from working with a marketing coach
- (08:37) Nuanced discussion on the value of coaching
- (09:04) A/B testing video vs text content on LinkedIn
- (10:06) Text performs better than text with video or just video.
- (10:34) Video with text helps build a deeper relationship with people.
- (11:39) Neil's LinkedIn posts have varying views, some reaching 700k.
- (12:01) AI-assisted content is being used to create blog posts.
- (12:58) Conversions from AI-assisted content range from 0.25% to 0.5%.
- (13:31) It is too early to determine revenue from AI assisted content.
- (13:49) AI-related content leads to better quality leads.
- (14:11) Optimizing AI-related content pages at scale.
- (14:39) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
15 min - What Vivan Tu is Doing to Make $25 Million in 10 years
Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Vivian Tu shares her goal of being rich and desired wealth.
- (06:00) Focus on increasing earning power rather than saving.
- (07:16) Importance of learning and being selfish in job choices.
- (09:50) Vivian's mom's reaction to her leaving JPMorgan.
- (11:53) Tax-saving strategies: retirement accounts, mortgage interest, tax credits.
- (14:28) Why do rich people buy high-end fake bags?
- (16:04) Women providing for themselves and investing.
- (20:16) Being flexible in partnership roles.
- (21:10) Vivian's portfolio consists of index-tracking ETFs and target-date retirement funds.
- (21:51) Slow and steady investing is recommended for most people.
- (22:13) Chinese culture associates investing with luck and gambling.
- (23:41) Vivian wrote a book to provide a comprehensive guide to personal finance.
- (25:09) Vivian's business made $3.2 million.
- (27:20) Vivian feels more fulfilled making $300k from her business.
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
28 min
About Marketing School - Digital Marketing and Online Marketing Tips
From the publisher's feed
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…
learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail [email protected] to get on the waitlist.